1. In cooperation with 7th October 2010
Waalsprong Demo
Eugene Borshch, Program Ace
Hai Vo, Componence

2. Why we’d like you to consider us
Reliable, we have a history to show for
Knowledgeable, we have great IT and 3D experience
Entrepreneurial, we are committed to our client’s
success

3. RELIABLE
The most valuable relationships are developed upon
reliability. Program Ace aims not just to become a good IT
supplier, but to become a long lasting reliable partner for our
customers.

4. Reliable through history
Program-Ace is a privately owned company founded in 1993
as a book publisher for Russian IT books. In 2001 we our
focus to software development services to foreign
companies. This is the starting point of a new successful
chapter in the history of our company.
1993 - foundation
2001 - web development
2002 - game development & 3D technology
2005 - interactive 3D applications for industrial and
other purposes

5. Reliable by clients’ choice
Many international companies have chosen us for the
following reasons:
large team required (30-70 employees): - small offshore
companies fail to comply with requirements
Long project duration: reliable and well established
partner is required
Experience in R&D projects e.g. Unique 3D technology
Served projects up to 10,000 hours and more than 100+
clients all over the world

6. Reliable through AceRemoteProjectTM
In house developed tool to provide customers more
transparency and project control.
Centralized communication
Secure access from anywhere
Interactive task list
E-mail notifications
Custom reporting
Online Discussions

7. Reliable because we focus on your benefits
Reaching deadlines and faster time to market
We aim to understand your business process to find
ways of improvement
Always keep your critical success factors in mind
Clear and always available communication lines

8. Reliable through Partners
PA selects well established sales partners
Local availability of local client managers who
understand clients culture and niche market
Service Level Agreements (SLA)
Perform risk management for client:
- delivery,
- source code,
- continuity in case of PA failure,
- contracting with two parties if necessary
- friendly invoicing & administration
Speak local language and equal professional culture

9. Reliable through Componence in NL
Outsourced to Ukraine since 2002, with PA since 2004
Componence has proven to bridge the cultural gap
between NL, Ukraine and India (total of 70 people)
Implemented more than 100 projects
Served over more than 50 clients, from which
- Municipality of Amsterdam (3 years)
- Wolters Kluwer ( 4 years)
- CNV (6 years)
- PvdA (7 years)
Componence guarantees project continuity & delivery
In 2010 Componence & PA agreed to jointly promote
the brand 3Dsolutions and to go Social

10. KNOWLEDGABLE
Program-Ace strives to reach the highest level of software
development services and constantly develops own products.
Years of continuous efforts, persistent hunt for new ideas and
high quality standards have grounded the basis of our
success in 3D software and web development.

11. Knowledgeable through technology
3 directions in which we continue to strengthen our skills
interactive 3D applications
advanced web solutions
custom software development

12. Knowledgeable through portfolio
We have a great portfolio of innovative projects.
To keep this presentation focussed on Waalsprong, we
kindly request you to scroll to the last chapter of the
presentation.

13. Knowledgeable through people
Client managers; cooperation with sales partners
Project managers; deadline and communication
Technical managers; innovation and performance
Team Leads; dedication and motivation
Developers; experienced and skilled
Quality Assurance; reliability and robustness
Currently our company consists 80+ people

14. Knowledgeable through process
Analysis Specification of System Requirements
Cost & Time estimation
Design – graphical – user interface
Development
Testing & Quality Assurance
Documentation and delivery
Evaluation and improvement

15. 3DSolutions and Services
• Proprietary Technology: Ace • Interactive 3D Presentations
3d engine
• 3D Manuals
• Web plugin supporting • 3D Walkthroughs
Mozilla, IE, Firefox
• 3D Catalogs
• Customizable for specific
• Evacuation Simulator
markets (list on right)
• Interactive 3D Trainings
• 3D Cities

16. Ace 3D Engine – 3 Levels of Detail
• 3D map view
• Walk around the City
• Walk in the most important objects and
interact with representatives.

17. Online Demo Oslo

18. Interior Demo: Marina Arcade Dubai

19. Glock Demo

20. Derby Champion
This is a cross-country horse-riding simulation game in which you compete
against 6 rivals to gain the Derby Championship title.
Choose from international cross-country routes in France, Austria, the
United States, Japan, Greece and the United Kingdom. You’ll ride through
the countryside, jump over different kind of barriers, and find the best
shortcuts while keeping an eye on your rivals.
There are 3 levels of difficulty to choose from. The game features a video
mode so the derby can be watched afterwards. Via internet/wireless LAN,
you can challenge your friends and compete against each other.

21. The Challenge
This is what we did with the provided 3d model of
Waalsprong.

22. Waalsprong online demo

23. Requested Waalsprong 3D Online
Look and feel like www.waalsprong.nl
Linking of Geo Reference data
User interface for multiple user profiles
User Authorization
Total View & Object management
Model Management en automatic update
Linking to other platforms
3D Ace Engine License

24. Requested Waalsprong 3D Online
Look and feel like www.waalsprong.nl
User interface for multiple user profiles
All UI can be build as requested without any problem
As reference the Quest Demo was taken and
additional UI will be developed for new functionalities.
(chat, comments, video, file download, variants)
But as usage of system provide new feedback new
iterations should be taken into account yearly.
Server implementation required (C++ / Webserver)

25. Requested Waalsprong 3D Online
Linking Geo Referenced Data
Following data can be linked to 3d object
- Object name
- link to internet resources
- Object type
- Photo
- Short description
All this information is viewable within browser on
user’s request

26. Requested Waalsprong 3D Online
User authorization
Requires server implementation
On startup the user is asked to enter credentials.
The server verifies the user and determines user
rights. After this user can enter Waalsprong 3d and is
presented with available functionalities and related
user interface.
Administrator can manager user rights in user
profiles.

27. Requested Waalsprong 3D Online
Total View
3D Ace engine fully supports geometric LOD’s.
Level Od Detail (LOD) is only the answer for this
request. Each object will have several 3d models.
The distance to the camera determines which model
of each object will be presented in the camera view.
This is widely used in games, but a costly matter.
Fog can be used in far distance, so that distant
objects can be hidded, which improves performance.
(Clipping)

28. Requested Waalsprong 3D Online
Model management
1. PA performs model optimization; each 3d model is provided to
PA to be added to Waalsprong online. (+ no special training, +
no special resources, - dependent on PA)
2. Tool for third parties; third party must be trained. ( +
independence from PA, - 3d skills required of trainees).
3. Video tutorials can be made to train basic, advanced and
expert skills to use tool. (+online training, +multiple people can
be trained, - 3d skills required)

29. Requested Waalsprong 3D Online
Object Management & automatic update
Analysis the objects used in Waalsprong
Specification of creation, filing and naming process for
3d modellers in manual.
When browsing, system automatically checks for users
updated models and provides option to select and
download updates on the background. When browser is
restarted, the new updates are presented. Backup of older
version is made in case of update errors.

30. Requested Waalsprong 3D Online
Linking to Other platforms
Possible to link to any open online platform like funda.nl /
niki.nl. Use cases needs to understand which information
needs to be exchanged and presented within Waalsprong
online.
Sharing items into facebook or linkedin is also possible.
Hyves is difficult.
Difficult to be estimated right now.

31. Requested Waalsprong 3D Online
3D Ace license
Annual fee is EUR 10,000
But if client spends annually more than 1,000 hours for
platform development, no licenses are to be charged. This
is our gratitude for clients that help PA to further improve
the platform. In return PA can reuse the developed code to
sell to other clients (non competing with Waalsprong).
3D Ace engine is the intellectual property of Program Ace.
Clients receives license to use the engine for the
requested purposes on a yearly bases.

32. Requested Effort Waalsprong 3D Online
Hours Estimation Breakdown
development QA MGT UA MGT NL Total
1 look and feel waalsprong & quest 600 180 90 87 957
2 Linking of georeference data 160 48 24 23.2 255
3 User interface for multiple user profiles 500 150 75 72.5 798
4 User Authorization 96 28.8 14.4 13.92 153
5 Total View 500 150 75 72.5 798
6 Object Management & Automatic update 240 72 36 34.8 383
7 Model Management - Update tool 300 90 45 43.5 479
8 Model Management - video tutorial tool 120 36 18 17.4 191
9 Model ManagemenT - 1 PA inserts - MIN 12 3.6 1.8 1.74 19
10 Model ManagemenT - 1 PA inserts - MAX 84 25.2 12.6 12.18 134
12 Linking to other platforms min 120 per platform
13 3D Ace License
If 4 or more are developed in one scope -15%
management time.

33. Entrepreneurial
Our success is only achieved when our client targets are
reached. This is crucial for a durable and valuable
relationship.
Therefore we will be committed to sales. And only then are we
willing to be fully rewarded.

34. Entrepreneurial as a team
Local Supervising team has proven track record:
• Hai Vo, Aron Versteeg, Geert Jan Kuip
• All from the TU Delft
• Each proven value in their own businesses since 2001.
• Worked together since 2002 -a well oiled team.
• National & International outsourcing experience.
• All deadlines for Waalsprong quest project were met.
Ukrainian management (Yura Dragan and Eugene
Borshch) team has visited Holland before and has
multiple years experience in production / R&D project
management.
Development team is given a bonus when budget is not
overspent and deadlines are met.

35. Entrepreneurial in understanding
We believe that we understand your concerns
This is actually something no one has done before,
Will we manage and control the costs of this project?
How do fit this in scarce budgets, but still get best
functional system to kick off sales?
Is the supplier experienced and reliable enough to
support us in the full length of our project?
Will the system help us to attract more potential
buyers?

36. Entrepreneurial in hourly rates
Payment t=0 t=0 t + 6m t +12m t +18m
discounted rate
Regular rate Discount*125% Discount*150% Discount*180%
Developers 35 22.5 15.63 (37.63) 18.75 (41.25) 22.5 (45.00)
Management_PA 40 25 18.75 (43.75) 22.5 (47.50) 27 (52.00)
Modeling & QA _PA 30 20 12.5 (32.5) 15 (35.00) 18 (38.00)
Management_NL 100 60 50 (110) 60 (120) 72 (132)
All prices are in EUR/hour excl VAT
Discount is given, awaiting more sales
Bonus (discount*%) is paid when sales has taken place

37. Entrepreneurial by investments
Investment Estimation Breakdown
Discounted 125% 150% 180%
Full price price discount (t+6m) (t+12m) (t+18m)
1 Look and feel waalsprong & quest 38,700 24,570 14,130 17,663 21,195 25,434
2 Linking of georeference data 10,320 6,552 3,768 4,710 5,652 6,782
3 User interface for multiple user profiles 32,250 20,475 11,775 14,719 17,663 21,195
4 User Authorization 6,192 3,931 2,261 2,826 3,391 4,069
5 Total View 32,250 20,475 11,775 14,719 17,663 21,195
6 Object Management & Automatic update 15,480 9,828 5,652 7,065 8,478 10,174
7 Model Management - Update tool 19,350 12,285 7,065 8,831 10,598 12,717
8 Model Management - video tutorial tool 7,740 4,914 2,826 3,533 4,239 5,087
Subtotal all functionalities 162,282 103,030 59,252 74,065 88,878 106,653
9 Model ManagemenT - 1 PA inserts - MIN 774 491 283 353 424 509
10 Model ManagemenT - 1 PA inserts - MAX 5,418 3,440 1,978 2,473 2,967 3,561
12 Linking to other platforms tbd
All prices are in EUR/hour
Discounts are provided when 4 or more items (1-8) are developed in 1 scope.
If project is stopped within 3 months after delivery, discounts do not need to
be paid.

38. Final Statement,
In the past year we’ve
• Managed to meet all last minute requests and deadlines last year,
• Proven to work within proposed budgets and time,
• Invested in optimizing your complete 3d model (300 +hrs),
• Created the online demo (400 hrs).
Question:
What would Program Ace and Componence do for
Waalsprong, if we are allowed to build a durable
relationship?

39. Thank you very much for your
time and consideration!

40. Achievements
Off course you need time to think to decide.
Please take a list at some of our clients and products. We
would gladly welcome Waalsprong to this list.

41. • PM-International
• Client lifetime: 8-9 years
Accumulated hours: 30 000 hours
M-International.com is a global MLM system serving more than
180,000 users has been developed by Program-Ace for PM-
International – one of the leading European MLM companies,
headquartered in Luxembourg. It is a very complex solution that
provides support for the fully-functional MLM structure, including e-
shop, individual customer accounts and the system of customer
online consulting and support. It also includes complex affiliate
discount system, multilevel product categories and the powerful
system of global statistics.

42. ValuSoft, a division of THQ Inc.
Scott Zerby - Vice President
www.valusoft.com
“I was searching for a devoted, trustworthy offshore company to take on
several custom casual game development projects. Although attracted by
outsourcing prices, I was hesitant when it came to quality of work,
communication issues and professionalism. Program-Ace has completely
dispelled my concerns. The online project management system is one of the
best I have seen. Their hardworking, talented team has incorporated highly
original and creative solutions into the final design, helping my product to
stand out from the rest. I have seen all aspects of the team's impressive
reputation reflect in my particular project. Working withProgram-Ace has been
an enjoyable process, and the results have been most rewarding.”

43. NAVTEQ
www.navteq.com
Client life time: 3 years
Accumulated Hours: 15,000
Completed a R&D and product specification project within 2
months.
Set up a production and QA process meeting 98% approval
requirement.
Delivered over 12,000 visual units according product
specfications.
Product lived for 3 years within Navteq portfolio

44. http://www.allomundosms.com/
AlloMundoSms.com is a web portal that specializes in offering the service
of sending cheap (much cheaper than in case of cellphone usage) SMS
messages. It uses 3-rd party SMS gate and allowing its users to send
SMSs using different schemes: directly from website, by email, using MSN
messenger; additionally it allowing sending of the SMS messages by
schedule. User is able to set his mobile number as “sender” attribute, so
the message will be linked with the address book of recipient’s cellphone
(of course if sender’s data is present there).
This system is built for the same customer as AlloMundo.com.

45. • Product AceRemoteProject
• Lifetime: 5 years
Accumulated hours: 10,000 + hours
This is our best product, since it was produced inhouse
to improve project management for PA and it’s clients.
Once scope and budget are approved, the project is set
up in AceRP to provide complete transparency for all
people involved in the project. All clients provided with
an account to track their ongoing project at program
Ace.
• ACERP is also for sale for organisations in need of
online Project Management system.

46. http://www.iceposter.com/
IcePoster.com is a web portal that specializes in selling of high-quality
images of celebrities and cars which can be delivered as poster, regular
photo, printed on a mouse pad, printed on a coffee mug (currently
disabled) and digital image. Program-Ace has developed this system along
with its requirements (customer come to us with very general functionality
description, thus it was necessary to define specific details by ourselves)
at the end of 2005. During development of this system we have
implemented few non-trivial technical solutions (such as ability to extend
the set of printing surfaces with free two-dimensional set of surface-
specific parameters). This system is primary unchanged since it has been
released, however we have developed some clones of the system which
specializing on different markets and also operational.