NCAI Urban Indian Count, 2010 Census


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This webinar will feature strategies to educate urban Indians about the importance of an accurate 2010 Census count of Native people no matter where they live. The session will showcase successful outreach efforts in Phoenix and Los Angeles and address specific urban Indian issues, such as homelessness and educating community members on filling out the form.

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  • Thank you all for joining us today for the fourth in the series of webinars designed to provide Indian leaders with information and assistance on the 2010 Census. Today, we will present a special webinar on counting urban Indians in the 2010 Census.
  • NCAI staff will go over how the webinar works.
  • It is safe – all names are stripped from information during analysis. Supreme Court ruled that the Census overrules the US Patriot Act Census encourages AIANs to call their tribe and ask for the name they want them to use. Very difficult for people to do – sometimes they don’t have a phone to call and dependent upon distance, cannot go and “ask” their tribal officials. Tribes are large bureaucracies – when calling the information number for a tribe, it will be difficult to find the person who is handling census activity. There are more than 564 federally recognized tribes and many of them reside in an urban area. Many people claim more than one tribe, products of intermarriages. The census does not state that people can put up to 2 tribal names. AIANs get confused with the US Census, thinking it is their CIB being asked for. The US Census is self-selection for being AIAN. In the urban area, we sometimes get people walking in our doors that still reside on the reservation. That makes it important, that through outreach, we discuss how the census is being administered both on and off reservations.
  • Road Tour: over 350+ attendees Census Traveling Road Tour Event, the only one in Phoenix metro-area. DJ music, performers – flute music and hoop dancer, speakers – Patti Hibbeler, Phoenix Indian Center CEO/ Sheila Morago, Arizona Indian Gaming Association ED/ Staffer from Congressman Pastor’s Office – $5 Census Meal Deal (taco/dessert/drink)/ artists selling crafts and more! Faith Based Outreach: distributed brochure and messages to be inserted in church bulletins the weekend of March 28 th – delivered to 6 AI churches in the area Business Outreach Event: Census $3 Breakfast and $5 Lunch Deal at five Native American Restaurants and one coffee house in the valley. Customers can come by and learn about the Census and support their local businesses. Prizes will be given along with a coupon for a return visit. All businesses participating have been business partners promoting the census. The coffee house is owned by a local DJ that volunteered his services, at no cost, for our January Traveling Road Show Event! Focus this day is also on AI college and HS youth. Sent pizzas for lunch to 6 local colleges and two high schools. Volunteers will be present to promote and talk abou the Census. A flyer has been widely distributed along with a press release to local media. Assistance Forum to be held at the Phoenix Indian Medical Center in conjunction with their Kids Health Fair from 10AM to 2PM, culminating in an Easter egg hung. Expect 700+ persons to attend. The Census will be highlighted with 6+ volunteers at a table to help people fill out their census and get it in the mail. A free census meal will also be offered to all attendees. We will be giving away prizes: t-shirts, posters, stress balls, water bottles, lunch bags, a booth set up to help answer and fill out census forms. A mailbox is nearby for mailing of completed census forms. Media releases are going out this week for the event.
  • We designed this so it would be easy to download each section of the toolkit to use as stand alone flyers for events. We are also providing hard copies of the toolkits free of charge. One of the questions that is asked quite a bit is how to be counted as American Indian or Alaska Native and how to list your enrolled tribe.
  • The free promotional materials are made available so that the Census is celebratory, fun, and engaging.
  • Well, we’ve simplified the process, thanks to additional resources from our funders. Instead of navigating through the spreadshirt store online, which is still available for use without making a pledge, users will be able to pledge to execute outreach activities and will receive a free tribal t-shirt.
  • NCAI Urban Indian Count, 2010 Census

    1. 1. Counting Urban Indians In the 2010 Census Webinar: March 24, 2010 2:05 pm EST To hear audio for the webinar, you must also call in to our Free teleconference line. To call in, dial: Participant Dial-In: (866) 379-3045 Conference ID # 63089446  
    2. 3. Presenter Contacts <ul><li>Terri Ann Lowenthal </li></ul><ul><li>Funders Census Initiative </li></ul><ul><li>[email_address] </li></ul><ul><li>203-353-4364 </li></ul><ul><li> </li></ul><ul><li>Dave Rambeau </li></ul><ul><li>UAII Executive Director </li></ul><ul><li>Serena Denetsosie </li></ul><ul><li>Phoenix Indian Center </li></ul>
    3. 4. Overview of Agenda <ul><li>Agenda: </li></ul><ul><li>Census Operations and Timeline for Urban Areas </li></ul><ul><ul><li>Terri Ann Lowenthal </li></ul></ul><ul><li>Urban Specific Resources </li></ul><ul><ul><li>Jen Villalobos </li></ul></ul><ul><li>Best Practices in Los Angeles, CA and Phoenix, AZ </li></ul><ul><ul><li>Serena Denetsosie and Dave Rambeau </li></ul></ul><ul><li>Indian Country Counts Resources </li></ul><ul><li> Amber Ebarb </li></ul><ul><li>Questions and Answers throughout </li></ul>
    4. 5. <ul><li>CENSUS TIMELINE: </li></ul><ul><li>KEY OPERATIONS </li></ul>
    5. 6. OVERVIEW OF CENSUS TIMELINE (2010) <ul><li>Feb. – March: Update/Leave operation (rural areas) </li></ul><ul><li>March – April: Mail-out/Mail-back </li></ul><ul><li>March 29 – 31: Homeless count (soup kitchens; shelters; mobile food vans; outdoor locations) </li></ul>
    6. 7. OVERVIEW OF CENSUS TIMELINE (2010) <ul><li>March 22 – May 29: Update/Enumerate operation (Indian Country; remote areas) </li></ul><ul><li>March 22 – April 16: Enumeration of transitory locations </li></ul><ul><li>April: Group Quarters enumeration (college dorms; prisons; etc.) </li></ul>
    7. 8. OVERVIEW OF CENSUS TIMELINE (2010) <ul><li>May – July: Nonresponse Follow-up (door-to-door visits) </li></ul><ul><li>Late April – early August: Coverage Follow-up (e.g. large households) </li></ul><ul><li>Late July – August: Vacant-Delete check </li></ul><ul><li>August 2010 – March 2011: Coverage measurement interviews </li></ul>
    8. 9. OVERVIEW OF CENSUS TIMELINE <ul><li>By December 31, 2010: First population numbers reported for congressional apportionment </li></ul><ul><li>By April 1, 2011: Detailed population numbers reported to States for redistricting </li></ul>
    9. 10. MAIL-OUT/MAIL-BACK <ul><li>Target return date : April 1, 2010 (CENSUS DAY) </li></ul><ul><li>After initial mailing (in early April) … </li></ul><ul><ul><li>Replacement questionnaires </li></ul></ul><ul><ul><li>“ Blanketed” -- 25 million; hard-to-count areas (<59% mail response in 2000) </li></ul></ul><ul><ul><li>“ Targeted” -- 15 million; low mail response (59 - 67% in 2000) </li></ul></ul>
    10. 11. GETTING HELP! <ul><li>Questionnaire Assistance Centers </li></ul><ul><li>Be Counted sites (forms only, through April 19) </li></ul><ul><li>Telephone Questionnaire Assistance (2/25 – 7/30/10) </li></ul><ul><li>QAC/Be Counted sites posted at: </li></ul><ul><li> </li></ul><ul><li>Community census “partners” </li></ul>
    11. 12. PEOPLE WITHOUT A USUAL RESIDENCE <ul><li>Called “Service-Based Enumeration” </li></ul><ul><li>March 29 - 31, in evening and night time hours </li></ul><ul><li>Census takers visit pre-identified shelters, food kitchens, and mobile food vans </li></ul><ul><li>Census takers visit pre-identified outdoor locations where homeless people tend to sleep </li></ul>
    12. 13. ENUMERATION AT TRANSITORY LOCATIONS <ul><li>March 22 – April 16, 2010 </li></ul><ul><li>Pre-identified sites visited by census takers </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Migrant worker camps/lodgings </li></ul></ul><ul><ul><li>Marinas </li></ul></ul><ul><ul><li>Traveling carnivals </li></ul></ul><ul><ul><li>RV parks </li></ul></ul><ul><ul><li>Motels </li></ul></ul>
    13. 14. GROUP QUARTERS <ul><li>March 30 – May 14, 2010 </li></ul><ul><li>College dorms, military barracks, prisons, juvenile detention centers, long-term nursing homes, etc. </li></ul><ul><li>Residence rule: Residents of group quarters are counted at that facility, regardless of where they may have lived previously or where they might live when they leave the facility </li></ul>
    14. 15. NON-RESPONSE FOLLOW-UP <ul><li>May 1 - July 10 (cut-off date to avoid follow-up visit is April 19) </li></ul><ul><li>Up to six visits per housing unit </li></ul><ul><li>Sworn translators where needed </li></ul><ul><li>Census takers may ask landlords or neighbors for basic information, if necessary </li></ul>
    15. 16. COVERAGE FOLLOW-UP <ul><li>April 26 - August 13 </li></ul><ul><li>Coverage improvement: Follow-up on “coverage” questions on census form (indicating possible undercount or overcount) </li></ul><ul><li>Conducted primarily by telephone </li></ul><ul><li>Large household follow-up </li></ul><ul><ul><li>7+ residents for English and in-language forms </li></ul></ul>
    16. 17. Urban Indian Specific Resources <ul><li>“ Stand Up and Be Counted, Indian Country!” PSA </li></ul><ul><li>Stand Up and Be Counted Indian Country is a Public Service Announcement to encourage urban Native Americans to participate in the 2010 Census.  Written and directed by Jennifer Villalobos (Tohono O'odham) and produced by Shaken World Screenworks, this PSA stars real Los Angeles American Indian community members representing their tribes.  </li></ul>
    17. 18. Urban Indian Outreach <ul><li>Phoenix Indian Center </li></ul><ul><li>and </li></ul><ul><li>United American Indian Involvement, Inc. </li></ul>
    18. 19. Phoenix Urban Outreach <ul><ul><li>American Indian Complete Count </li></ul></ul><ul><ul><li>Committee of Maricopa County </li></ul></ul><ul><ul><li>Formed in September, 2010 </li></ul></ul><ul><ul><li>Consists of organizations and individuals working with the AI community </li></ul></ul><ul><ul><li>Phoenix Indian Center serves as meeting convener and fiscal agent for Census projects </li></ul></ul><ul><ul><li>Monthly meetings focusing on event outreach </li></ul></ul><ul><ul><li>Created flyers , message boards and brochure addressing the key messages </li></ul></ul><ul><ul><li>Sent press releases and information to media outlets </li></ul></ul>
    19. 20. Phoenix Urban Outreach: Key Msgs - It is safe. All information is kept confidential.   - We encourage AIANs to use their official tribal name when indicating their tribal affiliation   - In the space provided, AIANs can indicate up to 2 tribal names, which is NOT clear from reading the census questionnaire   - AIANs DO NOT need to be enrolled in the tribe or tribes that they are indicating on their census questionnaire.  Many people think they need to be enrolled, but this is not true.   - Ask each person where they live. Important in discussing how the census is being administered. In the urban area, they are receiving it via US Postal Service. On most reservations, it is through enumeration or knocking on doors, with a few exceptions. -i.e. SRPMIC, adjacent to Phoenix urban area is through US Postal Service
    20. 21. Phoenix Urban Outreach <ul><ul><li>Conducted Census outreach at more than 30 events from October to present </li></ul></ul><ul><ul><li>Provided several presentations as conferences and meetings about the importance of the US Census and how to spread the word about the Census </li></ul></ul><ul><ul><li>Asked all employees in the Native American Service Center to </li></ul></ul><ul><ul><ul><li>put flyers up in individual offices and lobbies and give brochures out to each customer </li></ul></ul></ul><ul><ul><ul><li>Place a Census tagline on email signature line </li></ul></ul></ul>
    21. 22. Phoenix Urban Outreach <ul><li>Major Event Based Activity </li></ul><ul><ul><li>Census Road Tour , January 5, 11AM to 3PM </li></ul></ul><ul><ul><li>Faith Based Outreach , March 28th </li></ul></ul><ul><ul><li>Business /College Outreach , March 23rd </li></ul></ul><ul><ul><li>Assistance Forum Event , April 2nd </li></ul></ul><ul><ul><li>Ongoing Assistance from 1-5PM starting March 22 through April 15 </li></ul></ul><ul><ul><li>Ongoing push for participation of the Census at the Native American Community Service Center </li></ul></ul><ul><ul><li>Working closely with Census staff helping with outreach to local tribes in Arizona </li></ul></ul>
    22. 23. United American Indian Involvement, Inc. Complete Count Committee, Los Angeles, CA CENSUS 2010
    23. 24. <ul><li>State of California Census 2010 Kick Off, October 2009 </li></ul><ul><li>Dave Rambeau, UAII Executive Director State Census 2010 committee member presenter for the AI/AN community </li></ul><ul><li>First community reminder, November 2009 </li></ul><ul><li>Reminder sent to all clients in our data base </li></ul><ul><li>During the months of October 2009 thru March 2010, the issue of the importance of participating in the Census was reinforced to all those participating in all in-house community events, Pow Wows and other events. </li></ul>
    24. 25. <ul><li>Second community reminder, February 2010 </li></ul><ul><li>Reminder sent to all clients in our data base </li></ul><ul><li>Census questionnaires will be mailed to households beginning March 16, 2010 </li></ul><ul><li>“ Rock the Count” concert sponsored by the US Census and cosponsored by UAII will be held on Saturday, March 27, 2010 </li></ul><ul><li>Live music and fun activities will be held at a local mid-town park </li></ul>
    25. 26. <ul><li>UAII Census 2010 day celebrating, </li></ul><ul><li>“ WE COUNT” at our facility in the Community Room on Saturday, April 10, 2010 </li></ul><ul><li>There will be food, kids games, Census form assistance, and giveaways </li></ul><ul><li>In partnership with the US Census, UAII is a designated “Authorized Census Questionnaire Assistance Center” </li></ul><ul><li>Census staff is on site Tuesday, Thursday, and Friday at UAII from 2 to 5pm </li></ul>
    26. 27. Census 2010 Sample with Questions & Answers
    27. 28. Free Educational Materials <ul><li>NCAI Toolkit for Tribes and the 2010 Census </li></ul><ul><li>Downloadable sections </li></ul><ul><li>Free hardcopies (email to order copies) </li></ul><ul><li>Includes </li></ul><ul><li>Why the Census is Important </li></ul><ul><li>10 Easy Ways to Take Action </li></ul><ul><li>Important Contacts and NCAI Resources </li></ul><ul><li>2010 Census Timeline and Key Dates </li></ul><ul><li>Is Your Community Hard-to-Count? </li></ul><ul><li>How to Be Counted as Native </li></ul><ul><li>How to List Your Enrolled Tribe </li></ul>
    28. 29. Free Promotional Materials <ul><li>Campaign Palm Cards  – </li></ul><ul><li>These palm cards describe NCAI’s pledge campaign and how to receive a free customized tribal t-shirt. </li></ul><ul><li>Bumper Sticker Magnets   – </li></ul><ul><li>Stickers – </li></ul><ul><li>These are customizeable </li></ul>Email to request materials now.
    29. 30. Online Pledge/Free Customized Tribal T-Shirt <ul><li>The first 1,000 pledges (there are some left) will receive a free customized t-shirt with tribal affiliation. </li></ul><ul><li>After the 1,000 customized shirts are given out, pledge makers can receive a “I’m Indian” t-shirt. </li></ul>
    30. 31. Discounted Bulk Customized T-Shirts <ul><li>Customized shirts (S-3XL) </li></ul><ul><li>Contact NCAI for more information about how to order bulk customized tribal shirts for upcoming events. Contact </li></ul>
    31. 32. Run Ads <ul><li>Web Banner </li></ul><ul><li>468 pixels by 60 pixels </li></ul><ul><li>Web Buttons </li></ul><ul><li>120 pixels x 220 pixels. </li></ul><ul><li>¼ page Ads for Print </li></ul>
    32. 33. <ul><li>Student Art </li></ul><ul><li>Winners </li></ul><ul><li>Announced on 3/29 </li></ul>
    33. 34. Questions? Concerns? To ask a question online, click on the Q&A button at the top of your screen and type your question in. (No need to use the “ Ask a Question” hand button, just ask away.) To ask a question on the phone, press *1 on your keypad. You’ll be put into a queue and the operator will un-mute your line at the appropriate time.