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NCAI’s  Indian Country Counts  Campaign Executive Council Winter Session  
Overview of Agenda <ul><li>Agenda: </li></ul><ul><li>(1)  Why the 2010 Census matters to Indian Country </li></ul><ul><li>...
Why is the Census Important to Tribes? <ul><li>Data is political. </li></ul><ul><li>Accurate data necessary for forward th...
Why Launch an NCAI  Census Campaign for 2010? <ul><li>Tribal people have been one of the most undercounted groups in the h...
Why Launch an NCAI  Census 2010 Campaign? <ul><li>Only trusted community and tribal leaders have the power to encourage Na...
Messages and Outreach  Must Address: <ul><li>New Challenges to an Accurate Census </li></ul><ul><li>Economic recession </l...
Effective and Important Messages for Indian Country Outreach <ul><li>Census is a way to represent your tribe and culture –...
Nuts and Bolts of the Campaign <ul><li>Developing the message/outreach </li></ul><ul><ul><li>Indian Country Counts toolkit...
Free Educational Materials http://www.indiancountrycounts.org/getinvolved/index.cfm <ul><li>NCAI Toolkit for Tribes and th...
Free Educational Materials, Jump drives <ul><li>Indian Country Counts jump drives </li></ul><ul><ul><li>These drives are l...
Free Promotional Materials http://www.indiancountrycounts.org/Materials_Request.cfm <ul><li>Campaign Palm Cards  – </li></...
<ul><li>Student Art Competition:  </li></ul><ul><li> Entries related to the theme, “2010 Census: Our People. Our Nations. ...
Census Pledge/Tribal T-Shirt Campaign
Online Pledge/Free Customized Tribal T-Shirt <ul><li>The first 1,000 pledges starting today will receive a free customized...
Pledge Action Items <ul><li>Check  3 out of 18 action items and sign up with whatever tribal affiliation you would like on...
Upcoming Webinar/Training Topics <ul><li>Mapping Hard to Count Communities </li></ul><ul><li>How to Fill out the Census fo...
Join the Campaign!  <ul><li>We are only one month away from Census day, April 1 st  2010; plan events now! </li></ul><ul><...
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How to be Involved in the Indian Country Counts Campaign

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Census Day 2010 is only 42 days away! Is your tribe or organization ready? In this webinar, NCAI will share strategies for reaching American Indians and Alaska Natives with effective messaging and activities leading up to the 2010 Census. Learn what you can do in February and March to ensure a complete and accurate count of your community.

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How to be Involved in the Indian Country Counts Campaign

  1. 1. NCAI’s Indian Country Counts Campaign Executive Council Winter Session  
  2. 2. Overview of Agenda <ul><li>Agenda: </li></ul><ul><li>(1) Why the 2010 Census matters to Indian Country </li></ul><ul><li>(2) Overview of the Indian Country Counts campaign </li></ul><ul><li>(3) How to be Involved in the Campaign </li></ul><ul><li>Web resources, free campaign materials, upcoming trainings and webinars </li></ul><ul><li>(4) Roll out of pledge campaign and customized tribal t-shirt offer! </li></ul>
  3. 3. Why is the Census Important to Tribes? <ul><li>Data is political. </li></ul><ul><li>Accurate data necessary for forward thinking policy development. </li></ul><ul><li>Planning for roads, housing, infrastructure and economic development. </li></ul>
  4. 4. Why Launch an NCAI Census Campaign for 2010? <ul><li>Tribal people have been one of the most undercounted groups in the history of the census. </li></ul>
  5. 5. Why Launch an NCAI Census 2010 Campaign? <ul><li>Only trusted community and tribal leaders have the power to encourage Natives that completing the 2010 Census is important to Our People, Our Nations, and Our Future . </li></ul>
  6. 6. Messages and Outreach Must Address: <ul><li>New Challenges to an Accurate Census </li></ul><ul><li>Economic recession </li></ul><ul><li>Increased migration </li></ul><ul><li>Natural disasters, such as with the ice storm emergencies in the Plains. </li></ul>
  7. 7. Effective and Important Messages for Indian Country Outreach <ul><li>Census is a way to represent your tribe and culture – Tribal Pride </li></ul><ul><li>Census data will remain confidential and private. </li></ul><ul><li>Responding to the Census benefits your community. </li></ul>
  8. 8. Nuts and Bolts of the Campaign <ul><li>Developing the message/outreach </li></ul><ul><ul><li>Indian Country Counts toolkit </li></ul></ul><ul><ul><li>educational materials </li></ul></ul><ul><ul><li>branded promotional materials </li></ul></ul><ul><ul><li>Communications infrastructure </li></ul></ul><ul><li>Coalition building </li></ul><ul><ul><li>Indian Country Counts coalition </li></ul></ul><ul><ul><li>Recruiting partner orgs and tribes </li></ul></ul><ul><li>Community engagement and training </li></ul><ul><ul><li>Indian Country Counts training and webinars </li></ul></ul><ul><ul><li>Website </li></ul></ul>
  9. 9. Free Educational Materials http://www.indiancountrycounts.org/getinvolved/index.cfm <ul><li>NCAI Toolkit for Tribes and the 2010 Census </li></ul><ul><li>Downloadable sections </li></ul><ul><li>Free hardcopies – see order for in your packets. </li></ul><ul><li>Includes </li></ul><ul><li>Why the Census is Important </li></ul><ul><li>10 Easy Ways to Take Action </li></ul><ul><li>Important Contacts and NCAI Resources </li></ul><ul><li>2010 Census Timeline and Key Dates </li></ul><ul><li>Is Your Community Hard-to-Count? </li></ul><ul><li>How to Be Counted as Native </li></ul><ul><li>How to List Your Enrolled Tribe </li></ul>
  10. 10. Free Educational Materials, Jump drives <ul><li>Indian Country Counts jump drives </li></ul><ul><ul><li>These drives are loaded with tribal specific templates, news articles, flyers, brochures, poster order forms, sample speeches, PSAs, web banners and more. </li></ul></ul>
  11. 11. Free Promotional Materials http://www.indiancountrycounts.org/Materials_Request.cfm <ul><li>Campaign Palm Cards  – </li></ul><ul><li>These palm cards describe NCAI’s pledge campaign and how to receive a free customized tribal t-shirt. </li></ul><ul><li>Bumper Sticker Magnets   – </li></ul><ul><li>Stickers – </li></ul>Email aebarb@ncai.org to request materials now.
  12. 12. <ul><li>Student Art Competition: </li></ul><ul><li> Entries related to the theme, “2010 Census: Our People. Our Nations. Our Future.” </li></ul>
  13. 13. Census Pledge/Tribal T-Shirt Campaign
  14. 14. Online Pledge/Free Customized Tribal T-Shirt <ul><li>The first 1,000 pledges starting today will receive a free customized t-shirt with tribal affiliation. </li></ul><ul><li>After the 1,000 customized shirts are given out, pledge makers can receive a “I’m Indian” t-shirt. </li></ul>
  15. 15. Pledge Action Items <ul><li>Check 3 out of 18 action items and sign up with whatever tribal affiliation you would like on the shirt. </li></ul><ul><li>Within 5-10 days, shirt should arrive. </li></ul><ul><li>Confirmation email will remind you what you’ve pledged and how to execute the actions. </li></ul><ul><li>http://www.indiancountrycounts.org/pledge_form.cfm </li></ul>
  16. 16. Upcoming Webinar/Training Topics <ul><li>Mapping Hard to Count Communities </li></ul><ul><li>How to Fill out the Census form </li></ul><ul><li>Urban Indian Outreach </li></ul><ul><li>Census Bureau Resources for Tribes </li></ul><ul><li>Working with Media and Tips to the Media </li></ul><ul><li>Week of Action – Last week of March 2010 </li></ul>
  17. 17. Join the Campaign! <ul><li>We are only one month away from Census day, April 1 st 2010; plan events now! </li></ul><ul><li>Ways to be involved right away: </li></ul><ul><li>Sign up at IndianCountryCounts.org. </li></ul><ul><li>Sign the action pledge. </li></ul><ul><li>Request Indian Country Counts materials and Census Bureau materials for events. </li></ul><ul><li>Upload your own content – news, events, or send them to NCAI for broader distribution. </li></ul>

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