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Monday Morning
- 2. What we do We bring & retain clients for your business
- 4. How we do it BTL social media events create the experience and 1st contact retain consumers deliver relevant information maintain connection enrich the experience educate the consumer
- 5. What we do different • Use BTL to acquire the client, then social media to reinforce the message BTL • Facebook and Twitter are efficient tools to communicate as soon as the offline connection is established Social Media • Help your consumers understand rather than just receive the information • This creates an emotional bond that leads to trust, brand loyalty and clear action USP
- 6. Additional services on request BTL BTL Services Recruitment Training Logistics Art and Production Consultancy Qualitative reports
- 7. BTL Facts & Figures Channels Number Traffic High Schools l.200 nationwide 837.800 Universities 34 nationwide 400.300 Student dorms 162 nationwide 68.000 Shopping Malls 8 Bucharest 6.692.l00 monthly Business Centers 27 Bucharest 30.000 Hot Spot Subway, Train station, Parks, Lipscani area, Decebal area Bucharest Regiotrans Please ask for more facts & figures on areas of interest
- 8. BTL The objective of a BTL campaign is to create a memorable experience for the consumer After the experience is created, constant contact is maintained via social media with call to action, when required End objective is to create new revenue streams via recurrent buying action and new client acquisitions
- 9. Social Media In various situations, social media is employed as ATL, mainly based on volume exposure Social Media reveals remarkable ROI only if proper used Engagement comes first, strictly related to relevance
- 10. Services: Consultancy Art & Production Daily updates Technical Development Social Media Twitter YouTube facebook LinkedIn
- 11. Social Media Facts & Figures Channels Unique visitors User accounts facebook 5.600.000 4.953.000 Twitter 510.000 52. 134 LinkedIn 520.000 709.840 Data source: socialmediatraining.ro, August 2012
- 12. Social Media Use the BTL campaign to create a memorable impression Continue with Social Media and maintain the connection Provide the consumer a richer experience with your brand and product