Sample Marriott Rewards Facebook Promo - gamification + self segmentation of travel styles

1. Marriott Rewards + Gamification - Identify travel styles
E A Craig
Aug, 14, 2012

2. Badges – permit
You to show off your
Travel style
New Segmentation =
self segmentation?

4. Like to access contest

5. Like takes you to app
Permission – Marriott
Gathers your data

6. OK, we’re finally in – the
Layout + incentives are
enticing

7. To play, click on images
To make a series
of choices

8. To play, click on images
To make a series
of choices

9. Choices = your
Travel DNA – visualised
Via badge
One more step

10. An entry form to fill out
PLUS a confirmation of
‘Like’

11. Facebook sharing
facilitated
Winner to be announced
Sept 5 2012