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M A R C H  2 4  2 0 1 1 The Future of US Retail Ecommerce Presented by: Jeffrey Grau Principal Analyst Sponsored  by:
Agenda <ul><li>Online Sales </li></ul><ul><li>Online Shoppers </li></ul><ul><li>Online Buyers </li></ul>
Online sales <ul><li>Methodology: </li></ul><ul><li>eMarketer benchmarks against the  US Dept. of Commerce , for which the...
Retail ecommerce sales have rebounded from the recession  Online sales will have 10.3% CAGR from 2010 to 2015
Forecasters are closer in agreement than meets the eye  Twitter: #eMwebinar
Ecommerce is growing several times faster than store sales
Ecommerce’s share of total retail sales is small but growing
Consumers shop online for  price, convenience  and  selection.   These benefits are even more compelling during the holida...
Ecommerce growth engine: mobile commerce 58.2% CAGR
Ecommerce growth engine: social commerce 93.4% US CAGR
Ecommerce growth engine: daily deal sites 35.1% CAGR
Other factors driving ecommerce growth <ul><li>Sophisticated   merchandising techniques:  augmented reality, online videos...
Online shoppers Definition: Internet users ages 14+ who have  browsed ,  researched  or  compared  products online within ...
Most internet users have discovered the benefits of online shopping Online shoppers will have 3.1% CAGR from 2010 to 2015
Online research is now a mainstream activity. Even the most resistant consumers  in each group have high usage rates.
Consumers usually shop online to  check prices ,   find a retailer   and  compare product features
Consumers have honed their online shopping skills
Smartphones are a relatively new (but increasingly important) research tool in the online shopper’s toolbox
Online buyers Definition: Internet users ages 14+ who have made  at least one purchase  online within the past year Twitte...
Seven out of ten internet users are online buyers Online buyers will have 3.9% CAGR from 2010 to 2015
Most online shoppers have stepped up to become online buyers
Online retailers  who help consumers overcome their  resistance  to online shopping will be rewarded with higher sales
Ecommerce sales per online buyer is growing faster than online buyers Spending per online buyer will have 6.2% CAGR from 2...
Women heavily outspend men in several large categories. Men are not nearly as dominant in any of the categories shown
Online buying drops off at each end of the age spectrum
Teen girls are buying online at higher rates
The online buying rate rises going up the income ladder
Lower income online buyers are having a greater impact on ecommerce Twitter: #eMwebinar
Takeaways for retailers <ul><li>Ask what are the  friction points that hold back consumers  from spending more on your sit...
IBM Coremetrics Benchmark Holiday Campaign <ul><li>2010 Holiday Resource Page  with links to Black Friday & Cyber Monday d...
Coremetrics, an IBM Company Highlights <ul><li>A Decade of Expertise in Web Analytics and Marketing Optimization </li></ul...
Delivering Value to Global Brands B2B FinServ Travel & Hospitality Retail Consumer
IBM Coremetrics Benchmark <ul><li>Over 1300 Online Brands Participate </li></ul><ul><li>Aggregate Index </li></ul><ul><ul>...
Twitter Hashtag – #eMwebinar The Future of US Retail Ecommerce Questions & Answers Registrants will receive an email tomor...
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eMarketer Webinar: The Future of US Retail Ecommerce

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Join eMarketer Principal Analyst Jeffrey Grau to learn about eMarketer’s new US retail ecommerce forecast, which predicts online retail developments over the next five years.

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  • Ever since its invention, the internet has changed the way people lived and in the recent years it has proven its versatility as a human tool as it shrunk the world into a global community and made communication very easy. And now the internet has revolutionized business through social media marketing and eCommerce.
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Transcript of "eMarketer Webinar: The Future of US Retail Ecommerce"

  1. 1. M A R C H 2 4 2 0 1 1 The Future of US Retail Ecommerce Presented by: Jeffrey Grau Principal Analyst Sponsored by:
  2. 2. Agenda <ul><li>Online Sales </li></ul><ul><li>Online Shoppers </li></ul><ul><li>Online Buyers </li></ul>
  3. 3. Online sales <ul><li>Methodology: </li></ul><ul><li>eMarketer benchmarks against the US Dept. of Commerce , for which the last year measured was 2010. </li></ul><ul><li>The DoC excludes sales of travel , digital downloads and event tickets . </li></ul>Twitter: #eMwebinar
  4. 4. Retail ecommerce sales have rebounded from the recession Online sales will have 10.3% CAGR from 2010 to 2015
  5. 5. Forecasters are closer in agreement than meets the eye Twitter: #eMwebinar
  6. 6. Ecommerce is growing several times faster than store sales
  7. 7. Ecommerce’s share of total retail sales is small but growing
  8. 8. Consumers shop online for price, convenience and selection. These benefits are even more compelling during the holidays.
  9. 9. Ecommerce growth engine: mobile commerce 58.2% CAGR
  10. 10. Ecommerce growth engine: social commerce 93.4% US CAGR
  11. 11. Ecommerce growth engine: daily deal sites 35.1% CAGR
  12. 12. Other factors driving ecommerce growth <ul><li>Sophisticated merchandising techniques: augmented reality, online videos, product reviews and recommendations </li></ul><ul><li>Operational excellence: cross-channel shopping features and same-day delivery of consumer goods </li></ul><ul><li>Improved customer service: fast shipping, easy returns and knowledgeable customer service agents </li></ul>Twitter: #eMwebinar
  13. 13. Online shoppers Definition: Internet users ages 14+ who have browsed , researched or compared products online within the past year but have not necessarily bought online
  14. 14. Most internet users have discovered the benefits of online shopping Online shoppers will have 3.1% CAGR from 2010 to 2015
  15. 15. Online research is now a mainstream activity. Even the most resistant consumers in each group have high usage rates.
  16. 16. Consumers usually shop online to check prices , find a retailer and compare product features
  17. 17. Consumers have honed their online shopping skills
  18. 18. Smartphones are a relatively new (but increasingly important) research tool in the online shopper’s toolbox
  19. 19. Online buyers Definition: Internet users ages 14+ who have made at least one purchase online within the past year Twitter: #eMwebinar
  20. 20. Seven out of ten internet users are online buyers Online buyers will have 3.9% CAGR from 2010 to 2015
  21. 21. Most online shoppers have stepped up to become online buyers
  22. 22. Online retailers who help consumers overcome their resistance to online shopping will be rewarded with higher sales
  23. 23. Ecommerce sales per online buyer is growing faster than online buyers Spending per online buyer will have 6.2% CAGR from 2010 to 2015
  24. 24. Women heavily outspend men in several large categories. Men are not nearly as dominant in any of the categories shown
  25. 25. Online buying drops off at each end of the age spectrum
  26. 26. Teen girls are buying online at higher rates
  27. 27. The online buying rate rises going up the income ladder
  28. 28. Lower income online buyers are having a greater impact on ecommerce Twitter: #eMwebinar
  29. 29. Takeaways for retailers <ul><li>Ask what are the friction points that hold back consumers from spending more on your site </li></ul><ul><li>Monitor visitor traffic to uncover demographic trends </li></ul><ul><li>Multichannel retailers should use the web to leverage their greatest asset —their stores </li></ul><ul><li>Internet pure plays should offer features that build on-site engagement </li></ul>
  30. 30. IBM Coremetrics Benchmark Holiday Campaign <ul><li>2010 Holiday Resource Page with links to Black Friday & Cyber Monday data: www.coremetrics.com/holiday10 </li></ul><ul><li>Visit the Coremetrics Voice of Reason resource site: www.coremetricsvoice.com </li></ul><ul><li>Stay tuned for the 2011 Holiday Readiness Report coming in June! </li></ul><ul><li>For questions and more information, send an email to [email_address] </li></ul>
  31. 31. Coremetrics, an IBM Company Highlights <ul><li>A Decade of Expertise in Web Analytics and Marketing Optimization </li></ul><ul><li>Acquired by IBM in July 2010 </li></ul><ul><li>Portfolio of Marketing Optimization Applications built on top of a Unified Web Analytics Foundation </li></ul><ul><li>Leading Marketing Optimization Solution – World-class Customer Service </li></ul><ul><li>Delivering business value to over 2,100 global brands </li></ul><ul><li>Named Leader in Forrester Wave TM 2009. Top scores for: </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Reference Client Strength </li></ul></ul><ul><ul><li>Integration </li></ul></ul><ul><li>Cyber Monday 2010 performance data: </li></ul><ul><ul><li>1.48B server calls </li></ul></ul><ul><ul><li>99.9% system availability </li></ul></ul>Leadership … Coremetrics Benchmark is the gold standard in online retail performance data. - Top Business Publication Recognition
  32. 32. Delivering Value to Global Brands B2B FinServ Travel & Hospitality Retail Consumer
  33. 33. IBM Coremetrics Benchmark <ul><li>Over 1300 Online Brands Participate </li></ul><ul><li>Aggregate Index </li></ul><ul><ul><li>Compare against industry </li></ul></ul><ul><ul><li>Compare against peers </li></ul></ul><ul><li>4 Verticals </li></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Financial Services </li></ul></ul><ul><ul><li>Travel </li></ul></ul><ul><li>18 Sub-Verticals in Retail </li></ul><ul><ul><li>Apparel </li></ul></ul><ul><ul><li>Health and Beauty </li></ul></ul><ul><ul><li>Department Stores </li></ul></ul><ul><ul><li>Jewelry </li></ul></ul><ul><ul><li>Sports Apparel and Gear </li></ul></ul><ul><ul><li>and 13 others </li></ul></ul><ul><li>www.coremetrics.com/holiday10 </li></ul>
  34. 34. Twitter Hashtag – #eMwebinar The Future of US Retail Ecommerce Questions & Answers Registrants will receive an email tomorrow that includes a link to view the deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 [email_address] Presented by: Jeffrey Grau Principal Analyst, eMarketer, Inc. Sponsored by:
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