eMarketer Webinar: The Future of US Retail Ecommerce

M A R C H 2 4 2 0 1 1 The Future of US Retail Ecommerce Presented by: Jeffrey Grau Principal Analyst Sponsored by:

Agenda
Online Sales
Online Shoppers
Online Buyers

Online sales
Methodology:
eMarketer benchmarks against the US Dept. of Commerce , for which the last year measured was 2010.
The DoC excludes sales of travel , digital downloads and event tickets .
Twitter: #eMwebinar

Retail ecommerce sales have rebounded from the recession Online sales will have 10.3% CAGR from 2010 to 2015

Forecasters are closer in agreement than meets the eye Twitter: #eMwebinar

Ecommerce is growing several times faster than store sales

Ecommerce’s share of total retail sales is small but growing

Consumers shop online for price, convenience and selection. These benefits are even more compelling during the holidays.

Ecommerce growth engine: mobile commerce 58.2% CAGR

Ecommerce growth engine: social commerce 93.4% US CAGR

Ecommerce growth engine: daily deal sites 35.1% CAGR

Other factors driving ecommerce growth
Sophisticated merchandising techniques: augmented reality, online videos, product reviews and recommendations
Operational excellence: cross-channel shopping features and same-day delivery of consumer goods
Improved customer service: fast shipping, easy returns and knowledgeable customer service agents
Twitter: #eMwebinar

Online shoppers Definition: Internet users ages 14+ who have browsed , researched or compared products online within the past year but have not necessarily bought online

Most internet users have discovered the benefits of online shopping Online shoppers will have 3.1% CAGR from 2010 to 2015

Online research is now a mainstream activity. Even the most resistant consumers in each group have high usage rates.

Consumers usually shop online to check prices , find a retailer and compare product features

Consumers have honed their online shopping skills

Smartphones are a relatively new (but increasingly important) research tool in the online shopper’s toolbox

Online buyers Definition: Internet users ages 14+ who have made at least one purchase online within the past year Twitter: #eMwebinar

Seven out of ten internet users are online buyers Online buyers will have 3.9% CAGR from 2010 to 2015

Most online shoppers have stepped up to become online buyers

Online retailers who help consumers overcome their resistance to online shopping will be rewarded with higher sales

Ecommerce sales per online buyer is growing faster than online buyers Spending per online buyer will have 6.2% CAGR from 2010 to 2015

Women heavily outspend men in several large categories. Men are not nearly as dominant in any of the categories shown

Online buying drops off at each end of the age spectrum

Teen girls are buying online at higher rates

The online buying rate rises going up the income ladder

Lower income online buyers are having a greater impact on ecommerce Twitter: #eMwebinar

Takeaways for retailers
Ask what are the friction points that hold back consumers from spending more on your site
Monitor visitor traffic to uncover demographic trends
Multichannel retailers should use the web to leverage their greatest asset —their stores
Internet pure plays should offer features that build on-site engagement

IBM Coremetrics Benchmark Holiday Campaign
2010 Holiday Resource Page with links to Black Friday & Cyber Monday data: www.coremetrics.com/holiday10
Visit the Coremetrics Voice of Reason resource site: www.coremetricsvoice.com
Stay tuned for the 2011 Holiday Readiness Report coming in June!
For questions and more information, send an email to [email_address]

Coremetrics, an IBM Company Highlights
A Decade of Expertise in Web Analytics and Marketing Optimization
Acquired by IBM in July 2010
Portfolio of Marketing Optimization Applications built on top of a Unified Web Analytics Foundation
Leading Marketing Optimization Solution – World-class Customer Service
Delivering business value to over 2,100 global brands
Named Leader in Forrester Wave TM 2009. Top scores for:
Strategy
Reference Client Strength
Integration
Cyber Monday 2010 performance data:
1.48B server calls
99.9% system availability
Leadership … Coremetrics Benchmark is the gold standard in online retail performance data. - Top Business Publication Recognition

Delivering Value to Global Brands B2B FinServ Travel & Hospitality Retail Consumer

IBM Coremetrics Benchmark
Over 1300 Online Brands Participate
Aggregate Index
Compare against industry
Compare against peers
4 Verticals
Retail
Content
Financial Services
Travel
18 Sub-Verticals in Retail
Apparel
Health and Beauty
Department Stores
Jewelry
Sports Apparel and Gear
and 13 others
www.coremetrics.com/holiday10

Twitter Hashtag – #eMwebinar The Future of US Retail Ecommerce Questions & Answers Registrants will receive an email tomorrow that includes a link to view the deck and webinar recording. For more discussion, please join us after the webinar on LinkedIn. Search for the eMarketer Group and click on Discussions. To learn about eMarketer Total Access please visit www.emarketer.com/products or contact us: (800) 405-0844 [email_address] Presented by: Jeffrey Grau Principal Analyst, eMarketer, Inc. Sponsored by:

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eMarketer Webinar: The Future of US Retail Ecommerce

by eMarketer on Mar 25, 2011

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eMarketer Webinar: The Future of US Retail Ecommerce — Presentation Transcript