Learn from eMarketer Senior Analyst Noah Elkin where to seek out receptive consumers and which mobile ad formats will work best for your product and target audience. Noah will also share highlights on mobile as it relates to key industry verticals, including financial services, automotive and CPG, and take a look at the state of key mobile content categories, including gaming, music and video.

1. Presented by: Noah Elkin eMarketer Senior Analyst Twitter Hashtag – #eMwebinar Sponsored by: Mobile Marketing Trends, Insights and Best Practices The Webinar will begin at 1:00 PM EST You will be connected to audio using your computer’s microphone and speakers (VoIP). A headset is recommended. Or you may select Use Telephone after joining the Webinar. Registrants will receive a copy of the slide deck and the playback link in a follow-up email within 24 hours of this presentation. Dial-in phone: (312) 878-0211 Access code: 279-536-550

2. Welcome Webinar Attendees Your GoToWebinar Attendee Viewer is made of 2 parts: 1. Viewer Window 2. Control Panel Type your question here

3. J U L Y 2 0 1 0 Mobile Marketing Trends, Insights and Best Practices Noah Elkin Senior Analyst

5. 1) Mobile usage has become pervasive

6. 2) Mobile devices have experienced dramatic evolution 2007 2010 1987

7. 3) Device market is shifting in favor of smartphones

8. Which platform will win the increasingly competitive smartphone race?

9. Smartphone owners are voracious media consumers

10. 4) Increased ownership of smart devices is driving mobile Internet growth

11. 5) Communication modes are undergoing a significant shift

12. Social networks are becoming the primary way mobile users exchange information

13. Nexus of mobile and social is increasingly about one key attribute: LOCATION, LOCATION, LOCATION

14. In mobile marketing, location leads to relevance

15. Frequent social network access is linked to above-average mobile content consumption

16. 6) The base of mobile content users will continue to see strong growth

17. Mobile gaming, music and video revenues will more than double from 2010 to 2014… … but the ad-driven component will grow fourfold

18. 7) The iPad and other tablet-style devices are changing the meaning of mobility

19. Tablet buyers are wealthier, better-educated and more connected than the average US adult

20. Bigger screens promise more immersive experiences Twitter Hashtag – #eMwebinar

22. Games, music, social networking, weather and maps lead in app usage

23. Volkswagen Group gets its game on 2008 2009

24. Pandora app is music to Infiniti’s ears

25. Nissan shifts gears with inaugural iAd

26. Buick works to update its image with exclusive sponsorship of WSJ iPad app “ One of the things we wanted to do is contemporize the way people think about this brand. In some respects, you are the company you keep.” — Craig Bierley, director, advertising and promotions, Buick/GMC, in an interview with eMarketer, May 21, 2010

28. Mobile banking combines utility, marketing and loyalty

29. Citibank connects the dots App Web Twitter Hashtag – #eMwebinar

30. Third-party web/mobile apps can drive innovation and marketing opportunities

32. Kraft succeeds in selling a branded mobile app Twitter Hashtag – #eMwebinar

33. GILT mobilizes service and value with invitation-only luxury goods sales

34. Tiffany & Co. rings in a new iPhone app

36. Final thought: Mobile web is becoming more app-like in appearance and experience

39. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Mobile Measurement Solutions from Adobe Matthew Langie | August 2010

41. Mobile Channels © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Mobile Sites m.nbc.com

42. Mobile Channels © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Mobile SMS Best Buy

43. Mobile Channels © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Mobile Apps ESPN

44. Mobile Value Proposition © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Collect the right data

45. Mobile Value Proposition © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Collect the right data Data-driven Decisions

46. Mobile Value Proposition © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Collect the right data Data-driven Decisions Compelling Experiences

51. Adobe Scene7 Mobile Commerce Survey – August 2010 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Key findings • Over 80% planning or have deployed an m-commerce website v. 8% downloadable application-only strategy • Four key areas of execution: 1) promotions, 2) commerce, 3) product information display, 4) branding • Full-screen image zoom & videos most effective ways to browse/display products For the complete report: www.scene7.com/MCommerce2010

53. Thank you for tuning in to the eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices Twitter Hashtag – #eMwebinar Questions & Answers Sponsored by: Presented by: Noah Elkin eMarketer Senior Analyst Registrants will receive a copy of the slide deck and the playback link in a follow up email within 24 hours of this presentation.