SlideShare a Scribd company logo
1 of 9
Communicate with your customers
08

          Communicate with your customers

          • In order for your customers to understand
            and appreciate your new eBanking
            solution, you need to communicate with
            them, before, during and after launch.




eBankingSecurity.net
08




          Build expectation

          • Your customers need to know well ahead
            of time that something is about to change,
            for the better.

          • You will need to explain the importance of
            your new security solution, using rational
            as well as emotional communication.




eBankingSecurity.net
08




          Provide information

          • Design and packaging will have to prove
            your reasoning by being user-friendly, with
            a secure and high quality feel.

          • Enclose non-personalized information
            material in the package and set up an
            interactive instruction manual on your
            website.




eBankingSecurity.net
08




          Offer support

          • Pressure on your help desk will probably
            increase.

          • Be prepared to provide a good level of
            service, even when the pressure rises.

          • Make sure your helpdesk is sufficiently
            staffed.




eBankingSecurity.net
08




          Listen and improve - constantly

          • It’s not over when your new eBanking
            security solution has been rolled out.

          • Users are an IT system’s most important
            development resources.

          • Establish procedures for storing customer
            responses.

          • Conduct surveys to evaluate the solution
            and the roll-out.




eBankingSecurity.net
Want to know more?

          eBankingSecurity is your guide towards a more reliable
          and strategiceBankingsecurity solution. The seminar
          series, the guide book and the website with
          it’sthoughtprovokingblogs and in-depthknowledge are all
          there to help you start asking the right questions and
          making the right choices.

          Visit ebankingsecurity.net to findoutmore!




eBankingSecurity.net
Every bank has itsowncharacteristics: different customers, different
requirements, different languages and different cultures. One
sizedoes not fit all. Ezio Suite is the mostcomprehensive, versatile
and easy-to-implementeBankingSecurity solution is designed to
mitigateeven the mostadvanced attacks, as well as the
mostcommonmistakes by endusers. It’seasier
to deploy, easier to use and simpler to upgrade
as your needschange.

Read more at Gemalto.com/ebanking
The Ezio Way is a 9 step process helping banks
succeed with their Ezio implementation, and get the
best out of the
mostcompleteeBankingSecurityoffering on the
market, Gemalto’s Ezio Suite.

On the EzioWaywebsite you get detailedinsights from
experiencedprofessionals, quickinterviews and
educational films as well as eyeopeningoverviews on
a number of interestingtopics


www.ezioway.com

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E banking security-08-communicate

  • 2. 08 Communicate with your customers • In order for your customers to understand and appreciate your new eBanking solution, you need to communicate with them, before, during and after launch. eBankingSecurity.net
  • 3. 08 Build expectation • Your customers need to know well ahead of time that something is about to change, for the better. • You will need to explain the importance of your new security solution, using rational as well as emotional communication. eBankingSecurity.net
  • 4. 08 Provide information • Design and packaging will have to prove your reasoning by being user-friendly, with a secure and high quality feel. • Enclose non-personalized information material in the package and set up an interactive instruction manual on your website. eBankingSecurity.net
  • 5. 08 Offer support • Pressure on your help desk will probably increase. • Be prepared to provide a good level of service, even when the pressure rises. • Make sure your helpdesk is sufficiently staffed. eBankingSecurity.net
  • 6. 08 Listen and improve - constantly • It’s not over when your new eBanking security solution has been rolled out. • Users are an IT system’s most important development resources. • Establish procedures for storing customer responses. • Conduct surveys to evaluate the solution and the roll-out. eBankingSecurity.net
  • 7. Want to know more? eBankingSecurity is your guide towards a more reliable and strategiceBankingsecurity solution. The seminar series, the guide book and the website with it’sthoughtprovokingblogs and in-depthknowledge are all there to help you start asking the right questions and making the right choices. Visit ebankingsecurity.net to findoutmore! eBankingSecurity.net
  • 8. Every bank has itsowncharacteristics: different customers, different requirements, different languages and different cultures. One sizedoes not fit all. Ezio Suite is the mostcomprehensive, versatile and easy-to-implementeBankingSecurity solution is designed to mitigateeven the mostadvanced attacks, as well as the mostcommonmistakes by endusers. It’seasier to deploy, easier to use and simpler to upgrade as your needschange. Read more at Gemalto.com/ebanking
  • 9. The Ezio Way is a 9 step process helping banks succeed with their Ezio implementation, and get the best out of the mostcompleteeBankingSecurityoffering on the market, Gemalto’s Ezio Suite. On the EzioWaywebsite you get detailedinsights from experiencedprofessionals, quickinterviews and educational films as well as eyeopeningoverviews on a number of interestingtopics www.ezioway.com