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Are you getting SEO benefit
from your Facebook image
posts? You could be….
Introduction.


    Dragonfly Net Solutions
    Winnipeg, MB
    Facebook.com/dfnets

    Duane McLennan
    Internet marketer since 2008
    @duanermb


    www.dflocal.com

    www.dragonflyflowers.com
Quick recap from last week.




  http://www.dflocal.com/how-google-ranks-basic-needs-seo/
Search Engine Optimization.
Everyone affects SE rankings.

           • Use your
Keywords     target
             keywords.



                          • Build quality
                            [unique]
           Quality          web
                            content.




                                            • Will come
                         Authority            naturally.




                                  Social Media
Your ecommerce images are boring.
Follow the path to enlightenment.
Fresh Content + Social Media = Win.
Social photo sharing.
                     • Shares
                                                       • Pins
         Facebook    • Likes               Pinterest
                                                       • Likes
                     • Comments




         SEO?
         [Not
        Really]



                                                           • Retweets
                                                 Twitter   • Comments
                              • +1                         • Favorites
                    Google+   • Comments
                              • Shares
Images are great.
Facebook posts slowly die.
Tell your story.
Create content that lasts.
Image blogging supports SEO.
                                                           Begin: Blog your
                           More Sales!
                                                                Image




     Elevated search                         How image                          Share your
       rankings and
      better organic                          blogging                        image blog on
                                                                               social media
     search visibility                      supports SEO




                          Social media
                           pages and
                         website gain PR                   Blog/Image get
                         and authority in                  likes and shares
                           the search
                             engines
Photo sharing vs. page sharing.
Photo blog sharing.
Social sharing can drive traffic.
Last tip: Email blasts.
Next up.
                             You tell me!
                             • More webinars?
                             • Video tutorials?
                             • Blogs?

                             What about?
                             • SEO?
                             • Social media?
                             • Localization?



           http://www.dflocal.com/category/webinars
Thanks for Attending!


    Dragonfly Net Solutions
    Winnipeg, MB
    Facebook.com/dfnets

    Duane McLennan
    Internet marketer since 2008
    @duanermb


    www.dflocal.com

    www.dragonflyflowers.com

    www.epicflowers.com

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Are you getting seo benefit from your facebook image posts

Editor's Notes

  1. How Google ranks websites and the basic needs for seo in 2013 and beyond.What people are doing great.What people can improve.
  2. Also, watching the chat window for issues and helping out today, Brandon Kirkland from Epic Flowers partnerHe’s also promised to chime in if I say anything stupid or get too technical.
  3. Last weeks webinarDefined how google worksLooked at the importance of new content on your website.http://www.dflocal.com/how-google-ranks-basic-needs-seo/
  4. The definition seems to constantly be changing.SEOInternet marketingInbound marketing2012 - Content marketingAnd as on the slide a definition that I like.Quote from AJ Kahn of the blind 5 year old.Internet geek talk – describes the activity.Or what hasn’t changed – the result. Get found better in google.The purpose of this presentation is to eliminate internet industry talk and use easy to understand terms.From here on out, we’re going with “Get your website ranked better in Google”.
  5. SEO is a small slice of power given to the people by the “Google Gods”.Google is a revenue driven organizationThe chink in google’s armour is that they still have to provide relevant organic results.Local florists in particular have an opportunity to develop their presence via internet marketing and seo in general.We’ll talk about this further.
  6. SEO is a small slice of power given to the people by the “Google Gods”.Google is a revenue driven organizationThe chink in google’s armour is that they still have to provide relevant organic results.Local florists in particular have an opportunity to develop their presence via internet marketing and seo in general.We’ll talk about this further.
  7. SEO is a small slice of power given to the people by the “Google Gods”.Google is a revenue driven organizationThe chink in google’s armour is that they still have to provide relevant organic results.Local florists in particular have an opportunity to develop their presence via internet marketing and seo in general.We’ll talk about this further.
  8. SEO is a small slice of power given to the people by the “Google Gods”.Google is a revenue driven organizationThe chink in google’s armour is that they still have to provide relevant organic results.Local florists in particular have an opportunity to develop their presence via internet marketing and seo in general.We’ll talk about this further.
  9. In a recent study, Hubspot evaluated 8800 Facebook posts on companies pages and compared likes per post and per photo.Photos on Facebook received 53% ore likes than the average post and attracted 104% more comments.
  10. If you already have a blog or news feed for your site. Great!Google’s guide to search engine optimization. Not a difficult read. Gets you a basic understanding without searching blogs which will lead you down that wrong path.Note: Cyber Monday and the Tuesday after were our best 2 sales days for all of November.
  11. SEO is a small slice of power given to the people by the “Google Gods”.Google is a revenue driven organizationThe chink in google’s armour is that they still have to provide relevant organic results.Local florists in particular have an opportunity to develop their presence via internet marketing and seo in general.We’ll talk about this further.
  12. If you already have a blog or news feed for your site. Great!Google’s guide to search engine optimization. Not a difficult read. Gets you a basic understanding without searching blogs which will lead you down that wrong path.Note: Cyber Monday and the Tuesday after were our best 2 sales days for all of November.
  13. Posting photos directly to Facebook actually drive more engagement.Videos are shared 12X more than links and text posts.Photos are liked 2X more than text updates.Photos drive brand recognition and engagement.Links drive brand recognition, engagement, website traffic, SEO and sales.
  14. More questions?You can find me all over the place I’ll be happy to answer them.Email will be sent with slides and video.Also available on my blog in place of the registration post within 24 hours.- Content creation ideas will be posted on my blog. Please comment with your own ideas!