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Guerrilla Marketing
Guerrilla Marketing
Principles
Principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages:
Advantages ,[object Object],[object Object],[object Object],[object Object]
Non-traditional advertising methods
Non-traditional methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-traditional methods The Nokia Series 60 is used to demonstrate how the telephone device can be used to take pictures, send them wirelessly to another phone or directly to a computer and posted to the Internet. Such devices open up new opportunities for low cost marketing opportunities and with the advent of 3G technology could increase these opportunities. Title:   COMDEX Computer Technology Trade Show. Copyright: Getty Images, available from Education Image Gallery
Non-traditional methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Non-traditional methods ,[object Object],[object Object],[object Object],[object Object],[object Object]
Word of Mouth ,[object Object],[object Object],[object Object]
'Illegal' methods ,[object Object],[object Object],[object Object],[object Object]

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