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Transposh WPTLV

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Ofer Wald Lecture

Ofer Wald Lecture

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  • 1. Lost in Translation (options) WP-TLV March 2013
  • 2. Why bother translating your site? English is the primary language of only ~25% of the audience (down from ~30% a few years ago) How many users can read Hebrew? Ignoring this = losing potential traffic
  • 3. Not convinced?Change in traffic for a German language site after installingTransposh
  • 4. Different approaches● Google Translate widget● Maintain a site per language● Post level translation● SCDL (Same content, different language)
  • 5. Different approaches 2● Manual Translation - complete● Automatic Translation - complete● Mixed solution
  • 6. Evaluating approaches● Translation Cost● Operation (Maintanance) Cost● SEO Value (driving traffic)● User experience
  • 7. Transposh - best of breed SCDL● Live on your wordpress in under 5 minutes● Everything gets translated (*)● Improve at will● Very simple - many advanced customizations● Frontend WYSIWYG