SlideShare a Scribd company logo

Transposh WPTLV

•
•
dsero
dsero

Ofer Wald Lecture

Technology
1 of 7
Lost in Translation (options) WP-TLV March 2013
Why bother translating your site? English is the primary language of only ~25% of the audience (down from ~30% a few years ago) How many users can read Hebrew? Ignoring this = losing potential traffic
Not convinced? Change in traffic for a German language site after installing Transposh
Different approaches ● Google Translate widget ● Maintain a site per language ● Post level translation ● SCDL (Same content, different language)
Different approaches 2 ● Manual Translation - complete ● Automatic Translation - complete ● Mixed solution
Evaluating approaches ● Translation Cost ● Operation (Maintanance) Cost ● SEO Value (driving traffic) ● User experience
Transposh - best of breed SCDL ● Live on your wordpress in under 5 minutes ● Everything gets translated (*) ● Improve at will ● Very simple - many advanced customizations ● Frontend WYSIWYG

Recommended

Why ceo quest?
Why ceo quest?Why ceo quest?
Why ceo quest?CEO Quest
 
Beatriz Armendariz –Professor at the University College London and Harvard Un...
Beatriz Armendariz –Professor at the University College London and Harvard Un...Beatriz Armendariz –Professor at the University College London and Harvard Un...
Beatriz Armendariz –Professor at the University College London and Harvard Un...bmathew1
 
ιερά θεολογική σχολή της χάλκης
ιερά θεολογική σχολή της χάλκηςιερά θεολογική σχολή της χάλκης
ιερά θεολογική σχολή της χάλκης2ο Δημοτικό Σχολείο Ξάνθης
 
Коробка инструментов как и из чего делать лонгриды и презентации
Коробка инструментов как и из чего делать лонгриды и презентацииКоробка инструментов как и из чего делать лонгриды и презентации
Коробка инструментов как и из чего делать лонгриды и презентацииDmitry Abramov
 
Fear Response Related Behavior
Fear Response Related BehaviorFear Response Related Behavior
Fear Response Related BehaviorCarol Dunn
 
Catalog complet La Duchesse
Catalog complet La DuchesseCatalog complet La Duchesse
Catalog complet La Duchessesorinciuciuc
 
Álbum de Laura Pausini
Álbum de Laura PausiniÁlbum de Laura Pausini
Álbum de Laura Pausinisolo33z
 
It's me!
It's me!It's me!
It's me!Darina Bovdilova
 

Recommended

Why ceo quest?
Why ceo quest?Why ceo quest?
Why ceo quest?CEO Quest
 
Beatriz Armendariz –Professor at the University College London and Harvard Un...
Beatriz Armendariz –Professor at the University College London and Harvard Un...Beatriz Armendariz –Professor at the University College London and Harvard Un...
Beatriz Armendariz –Professor at the University College London and Harvard Un...bmathew1
 
ιερά θεολογική σχολή της χάλκης
ιερά θεολογική σχολή της χάλκηςιερά θεολογική σχολή της χάλκης
ιερά θεολογική σχολή της χάλκης2ο Δημοτικό Σχολείο Ξάνθης
 
Коробка инструментов как и из чего делать лонгриды и презентации
Коробка инструментов как и из чего делать лонгриды и презентацииКоробка инструментов как и из чего делать лонгриды и презентации
Коробка инструментов как и из чего делать лонгриды и презентацииDmitry Abramov
 
Fear Response Related Behavior
Fear Response Related BehaviorFear Response Related Behavior
Fear Response Related BehaviorCarol Dunn
 
Catalog complet La Duchesse
Catalog complet La DuchesseCatalog complet La Duchesse
Catalog complet La Duchessesorinciuciuc
 
Álbum de Laura Pausini
Álbum de Laura PausiniÁlbum de Laura Pausini
Álbum de Laura Pausinisolo33z
 
It's me!
It's me!It's me!
It's me!Darina Bovdilova
 
Gourmet festival in Portugal
Gourmet festival in Portugal Gourmet festival in Portugal
Gourmet festival in Portugal Miguel Guedes de Sousa
 
Research report2
Research report2Research report2
Research report2Prachyanun Nilsook
 
9789866094491
97898660944919789866094491
9789866094491TAAZE 讀冊生活
 
20130125 titanium meetupvol5
20130125 titanium meetupvol520130125 titanium meetupvol5
20130125 titanium meetupvol5Hiroshi Oyamada
 
MI TRABAJO
MI TRABAJO MI TRABAJO
MI TRABAJO Zonny Jb Yañez
 
Loraine
LoraineLoraine
LoraineDeBarrosGomesRita
 
Soccer coaching
Soccer coachingSoccer coaching
Soccer coachingjack miler
 
Eye cachin​g-photos 不常​見的相片
Eye cachin​g-photos 不常​見的相片Eye cachin​g-photos 不常​見的相片
Eye cachin​g-photos 不常​見的相片lys167
 
Dog
Dog Dog
Dog Cathy Apostolopoulou
 
Absolute inequalities
Absolute inequalitiesAbsolute inequalities
Absolute inequalitiesSpainhour
 
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cashsupportovip
 
22 11 2011_ss
22 11 2011_ss22 11 2011_ss
22 11 2011_ssComunidad Fusion
 
LYY <3 tuutorit
LYY <3 tuutoritLYY <3 tuutorit
LYY <3 tuutoritly-lyy
 
WordPress SEO
WordPress SEOWordPress SEO
WordPress SEOdsero
 
Wix Apps in WP TLV
Wix Apps in WP TLVWix Apps in WP TLV
Wix Apps in WP TLVdsero
 
Responsive Sites with WordPress
Responsive Sites with WordPressResponsive Sites with WordPress
Responsive Sites with WordPressdsero
 
SideLang 5min Presentation @ WP TLV
SideLang 5min Presentation @ WP TLVSideLang 5min Presentation @ WP TLV
SideLang 5min Presentation @ WP TLVdsero
 
One Hour Translation at WPTLV
One Hour Translation at WPTLVOne Hour Translation at WPTLV
One Hour Translation at WPTLVdsero
 
WordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: BrandedWordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: Brandeddsero
 
The 10 Must-Have Plugins for Your Sites
The 10 Must-Have Plugins for Your SitesThe 10 Must-Have Plugins for Your Sites
The 10 Must-Have Plugins for Your Sitesdsero
 
MySQL Tips for WordPress
MySQL Tips for WordPressMySQL Tips for WordPress
MySQL Tips for WordPressdsero
 
Transposh
TransposhTransposh
Transposhdsero
 

More Related Content

Viewers also liked

20130125 titanium meetupvol5
20130125 titanium meetupvol520130125 titanium meetupvol5
20130125 titanium meetupvol5Hiroshi Oyamada
 
Soccer coaching
Soccer coachingSoccer coaching
Soccer coachingjack miler
 
Eye cachin​g-photos 不常​見的相片
Eye cachin​g-photos 不常​見的相片Eye cachin​g-photos 不常​見的相片
Eye cachin​g-photos 不常​見的相片lys167
 
Absolute inequalities
Absolute inequalitiesAbsolute inequalities
Absolute inequalitiesSpainhour
 
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cashsupportovip
 
LYY <3 tuutorit
LYY <3 tuutoritLYY <3 tuutorit
LYY <3 tuutoritly-lyy
 

Viewers also liked (13)

Gourmet festival in Portugal
Gourmet festival in Portugal Gourmet festival in Portugal
Gourmet festival in Portugal
 
Research report2
Research report2Research report2
Research report2
 
9789866094491
97898660944919789866094491
9789866094491
 
20130125 titanium meetupvol5
20130125 titanium meetupvol520130125 titanium meetupvol5
20130125 titanium meetupvol5
 
MI TRABAJO
MI TRABAJO MI TRABAJO
MI TRABAJO
 
Loraine
LoraineLoraine
Loraine
 
Soccer coaching
Soccer coachingSoccer coaching
Soccer coaching
 
Eye cachin​g-photos 不常​見的相片
Eye cachin​g-photos 不常​見的相片Eye cachin​g-photos 不常​見的相片
Eye cachin​g-photos 不常​見的相片
 
Dog
Dog Dog
Dog
 
Absolute inequalities
Absolute inequalitiesAbsolute inequalities
Absolute inequalities
 
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
1 gestire le finanze personali con l’applicativo a sorgente aperta gnu cash
 
22 11 2011_ss
22 11 2011_ss22 11 2011_ss
22 11 2011_ss
 
LYY <3 tuutorit
LYY <3 tuutoritLYY <3 tuutorit
LYY <3 tuutorit
 

More from dsero

WordPress SEO
WordPress SEOWordPress SEO
WordPress SEOdsero
 
Wix Apps in WP TLV
Wix Apps in WP TLVWix Apps in WP TLV
Wix Apps in WP TLVdsero
 
Responsive Sites with WordPress
Responsive Sites with WordPressResponsive Sites with WordPress
Responsive Sites with WordPressdsero
 
SideLang 5min Presentation @ WP TLV
SideLang 5min Presentation @ WP TLVSideLang 5min Presentation @ WP TLV
SideLang 5min Presentation @ WP TLVdsero
 
One Hour Translation at WPTLV
One Hour Translation at WPTLVOne Hour Translation at WPTLV
One Hour Translation at WPTLVdsero
 
WordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: BrandedWordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: Brandeddsero
 
The 10 Must-Have Plugins for Your Sites
The 10 Must-Have Plugins for Your SitesThe 10 Must-Have Plugins for Your Sites
The 10 Must-Have Plugins for Your Sitesdsero
 
MySQL Tips for WordPress
MySQL Tips for WordPressMySQL Tips for WordPress
MySQL Tips for WordPressdsero
 
Transposh
TransposhTransposh
Transposhdsero
 
How to create and promote a drupal anti ad block module
How to create and promote a drupal anti ad block moduleHow to create and promote a drupal anti ad block module
How to create and promote a drupal anti ad block moduledsero
 
Engage Your Readers
Engage Your ReadersEngage Your Readers
Engage Your Readersdsero
 
G+ for Bloggers
G+ for BloggersG+ for Bloggers
G+ for Bloggersdsero
 
WordPress Performance
WordPress PerformanceWordPress Performance
WordPress Performancedsero
 
RightAd Lecture
RightAd LectureRightAd Lecture
RightAd Lecturedsero
 

More from dsero (14)

WordPress SEO
WordPress SEOWordPress SEO
WordPress SEO
 
Wix Apps in WP TLV
Wix Apps in WP TLVWix Apps in WP TLV
Wix Apps in WP TLV
 
Responsive Sites with WordPress
Responsive Sites with WordPressResponsive Sites with WordPress
Responsive Sites with WordPress
 
SideLang 5min Presentation @ WP TLV
SideLang 5min Presentation @ WP TLVSideLang 5min Presentation @ WP TLV
SideLang 5min Presentation @ WP TLV
 
One Hour Translation at WPTLV
One Hour Translation at WPTLVOne Hour Translation at WPTLV
One Hour Translation at WPTLV
 
WordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: BrandedWordPress What Ya Need to Know: Branded
WordPress What Ya Need to Know: Branded
 
The 10 Must-Have Plugins for Your Sites
The 10 Must-Have Plugins for Your SitesThe 10 Must-Have Plugins for Your Sites
The 10 Must-Have Plugins for Your Sites
 
MySQL Tips for WordPress
MySQL Tips for WordPressMySQL Tips for WordPress
MySQL Tips for WordPress
 
Transposh
TransposhTransposh
Transposh
 
How to create and promote a drupal anti ad block module
How to create and promote a drupal anti ad block moduleHow to create and promote a drupal anti ad block module
How to create and promote a drupal anti ad block module
 
Engage Your Readers
Engage Your ReadersEngage Your Readers
Engage Your Readers
 
G+ for Bloggers
G+ for BloggersG+ for Bloggers
G+ for Bloggers
 
WordPress Performance
WordPress PerformanceWordPress Performance
WordPress Performance
 
RightAd Lecture
RightAd LectureRightAd Lecture
RightAd Lecture
 

Recently uploaded

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 

Recently uploaded (20)

The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 

Transposh WPTLV

  • 1. Lost in Translation (options) WP-TLV March 2013
  • 2. Why bother translating your site? English is the primary language of only ~25% of the audience (down from ~30% a few years ago) How many users can read Hebrew? Ignoring this = losing potential traffic
  • 3. Not convinced? Change in traffic for a German language site after installing Transposh
  • 4. Different approaches ● Google Translate widget ● Maintain a site per language ● Post level translation ● SCDL (Same content, different language)
  • 5. Different approaches 2 ● Manual Translation - complete ● Automatic Translation - complete ● Mixed solution
  • 6. Evaluating approaches ● Translation Cost ● Operation (Maintanance) Cost ● SEO Value (driving traffic) ● User experience
  • 7. Transposh - best of breed SCDL ● Live on your wordpress in under 5 minutes ● Everything gets translated (*) ● Improve at will ● Very simple - many advanced customizations ● Frontend WYSIWYG