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Lost in Translation (options)       WP-TLV March 2013
Why bother translating your site?                  English is the primary language                  of only ~25% of the au...
Not convinced?Change in traffic for a German language site after installingTransposh
Different approaches● Google Translate widget● Maintain a site per language● Post level translation● SCDL (Same content, d...
Different approaches 2● Manual Translation - complete● Automatic Translation - complete● Mixed solution
Evaluating approaches● Translation Cost● Operation (Maintanance) Cost● SEO Value (driving traffic)● User experience
Transposh - best of breed SCDL● Live on your wordpress in under 5 minutes● Everything gets translated (*)● Improve at will...
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Transposh WPTLV

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Transcript of "Transposh WPTLV"

  1. 1. Lost in Translation (options) WP-TLV March 2013
  2. 2. Why bother translating your site? English is the primary language of only ~25% of the audience (down from ~30% a few years ago) How many users can read Hebrew? Ignoring this = losing potential traffic
  3. 3. Not convinced?Change in traffic for a German language site after installingTransposh
  4. 4. Different approaches● Google Translate widget● Maintain a site per language● Post level translation● SCDL (Same content, different language)
  5. 5. Different approaches 2● Manual Translation - complete● Automatic Translation - complete● Mixed solution
  6. 6. Evaluating approaches● Translation Cost● Operation (Maintanance) Cost● SEO Value (driving traffic)● User experience
  7. 7. Transposh - best of breed SCDL● Live on your wordpress in under 5 minutes● Everything gets translated (*)● Improve at will● Very simple - many advanced customizations● Frontend WYSIWYG

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