Mobile advertising & marketing
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Mobile advertising & marketing

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Mobile advertising & marketing

Mobile advertising & marketing

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Mobile advertising & marketing Mobile advertising & marketing Presentation Transcript

  • June 11, 2009 Produced by movylo.com www.movylo.com
  • Mobile Penetration Statistics By mobile penetration, Lithuania is at 3rd place in Europe: 1. Montenegro – 185,51% 2. Luxemburg– 164% 3. Lithuania – 148% 4. Italy– 146,1% Source: Admobi.it 2009 www.movylo.com
  • Why advertising in mobile internet mobile? Advertising Mobile Advertising is reaches you advertising is accepted well anytime noticeable because very personally by because of mobile phone users low amount is always of ads beside www.movylo.com
  • Examination of behaviours of consumers across mobile, online and offline media. The new data reveals that users of mobile media are more responsive to advertising than users of the Internet across the various TGI measures of ad responsiveness. Accounting for almost one quarter of the British population, they are also more likely to agree that they are tempted to buy products they’ve seen advertised – 27 percent more likely than the average British adult. Adults 15+ Mobile Media Internet Mobile % more profile % profile % profile % likely than internet Agree: I’m tempted to buy 26 33 28 18 products I’ve seen advertised Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+) www.movylo.com
  • Advertising is 1st or 2nd most influencing factor when choosing… Adults 15+ Mobile Media Internet Mobile % more profile % profile % profile % likely than internet Bank/Building Society Current 5.4 8.1 5.3 53% Account Bank/Building Society savings 4.5 6.4 4.5 42% accounts Credit/debit cards 2.7 3.6 2.6 38% TV set 4.3 6.3 4.1 54% Most recent car 2.6 3.8 2.7 41% Supermarket for main shop 5.9 8.6 5.5 56% Source: TGI M:Metrics 2008 – Base: All GB adults (aged 15+) www.movylo.com
  • The new breeds of sms The ExactTarget Field Guide to SMS will help you determine which classification each type of text message belongs to*: • Alert: An opt-in SMS message that provides urgent, relevant information to a mobile subscriber (e.g. Fraud Alert from your bank). • Marketing: An opt-in SMS message that provides subscribers with a call to action for exclusive marketing deals, specials, or promotions. (e.g. Sweepstakes). • Update: An opt-in SMS message that provides convenient and timely—but not urgent—information to on-the-go subscribers (e.g. Daily News Headline). * All SMS messages must include an process that is similar to what some marketers call a―double opt-in.‖ With SMS, subscribers are required to opt-in, then confirm their opt-in using their mobile handsets. www.movylo.com
  • SMS Advertising Audience and Response Rates Three-month average ending February 2008 and February 2009 Mobile Subscribers in EU5 (U.K., France, Germany, Italy and Spain) Source: comScore M:Metrics Received SMS Advert (000’s) % Responded to SMS Advert Feb-08 Feb-09 % Change Feb-08 Feb-09 Point Change Downloads for mobile phone 40,792 35,915 -12.0% 4.4% 3.9% -0.6 News or information 25,929 22,122 -14.7% 2.8% 3.2% 0.4 Mobile phone or plan 32,222 31,574 -2.0% 4.6% 4.7% 0.1 Entertainment 12,644 11,230 -11.2% 4.3% 5.1% 0.7 Total Mobile + Media 111,587 100,841 -9.6% 4.1% 4.1% 0 Sectors Clothing/Fashion 3,982 5,503 38.2% 5.8% 6.4% 0.6 Restaurants 1,037 1,424 37.3% 11.6% 15.5% 3.9 Cars 4,407 3,731 -15.4% 11.2% 7.9% -3.3 Food 1,413 2,162 53.0% 9.2% 12.6% 3.4 Financial services 8,963 9,956 11.1% 3.7% 4.7% 1.0 Consumer electronics 3,957 4,647 17.4% 6.3% 6.7% 0.4 Travel 5,779 6,602 14.2% 4.9% 5.8% 0.9 Total Non-Mobile or Media 29,539 34,024 15.2% 6.2% 6.8% 0.5 Sectors www.movylo.com
  • Benefits of SMS Newsletters • Cost effective Contacting your clients by phone or by post costs a lot of time and money. Interacting with your customers via SMS lowers the total communication cost significantly. • Fast SMS is sent in real time and read immediately after receiving. This is perfect to communicate urgent and important information (appointments, crisis alerts, delivery info,…) • High Impact More than 98% of all SMS messages are opened and read. For e-mails this is below 40%. www.movylo.com
  • • Large reach In Belgium, 102% of the population has a mobile phone. That means that a lot of people even have 2. There's no other communication device that is so wide spread. • Personal The GSM is regarded as a very personal device. When a company contacts a client by SMS, that client will see this as a personal service. • Interactive You can give your clients the option to send you a reply or feedback. • Modern Everyone uses letters and e-mail. Be original and surprise your customers with a SMS. It will give your company a modern and technologically advanced profile. www.movylo.com
  • Cos’è ? http://www.youtube.com/watch?v=U_yHbNMPX3U TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE Just go to www.movylo.com Create mobile contests in seconds and send SMS to your contacts to make them join in. www.movylo.com
  • Cos’è ? Just go to www.movylo.com Create and manage your SMS & e-mail newsletters and send them to your audience. The SMS newsletters contain a link to mobile landing pages. You will be able to import and export mailing lists through .xls files. www.movylo.com
  • Cos’è ? TO BUILD AND MANAGE YOUR FREE & PROFESSIONAL M-SITE Just go to www.movylo.com MOVYLO is a mobile CMS that allows you to create and to publish, in few minutes, your mobile site suitable with all mobile phones www.movylo.com