Global Brand in Hong Kong.

1. 1
Global Brand in HK
F F F F F F
F F F F F Prada, Louis Vuitton,
Chanel, Harmes, Dior, Cartier
F F Luxury Brand F
F F F F F F
F F (Luxury Brand) F
F
Louis Vuitton F F F Harbour City HK
F F F
Ready-to-Wear F F F
F Chanel, Valentino, Burberry Versace F Hugo Boss
La Coste F F F
FF F F Luxury Brands F
F
Jewelry Watches F F F
F F F F F
F F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.,Ltd

2. 2
Perfumes Cosmetics F F F
F F F F
F
F Fashion Accessories F F
F F F F
F F F F F
F F
Wines Spirits F F F F
F F F F F F
- F
F F F Wine
Spirits F F F
F
Luxury Automobiles F F F
Rolls-Royce Ferrari F F Bentley,
Maserati, Porsche Maybach FMercedes, BMW F F
F F F
F F F F F
F F F F F F
Luxury Hotels F
F F F F F
F ( ) F F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.,Ltd

3. 3
Luxury Tourism F
F F
Private Banking F F
F F F F F
F F F F F F
Louis Vuitton F 2 Gucci F F Chanel
10 F 14 F
F F (F )
17 Louis Vuitton France 12,462
46 Gucci Italy 5,062
61 Chanel France 3,639
72 Rolex Switzerland 2,990
81 Hermes France 2,720
82 Tiffany United States 2,695
83 Hennessy France 2,524
86 Cartier France 2,371
87 Moet & Chandon France 2,299
93 Smirnoff United Kingdom 2,140
95 Bulgari Italy 2,029
96 Prada Italy 2,028
97 Armani Italy 2,028
98 Burberry United Kingdom 1,964
* Chevalier & Mazzalovo (2008). Luxury Brand Management. p.86
F F F
F F F F
F F F F F
F F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.,Ltd

4. 4
: F F F F
F F
F
F
F
F
F F F
F F F
F
F Chevalier & Mazzalovo (2008). Ibid p.83
F F F F F 3 -
( F ) F F F(
F F F )
F (
)
F
Global Brands, Local Brands
F F F F
F F
F F
F F F Prestigious
Shopping Streets
F F F Harbour City F F F
F F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.,Ltd

5. 5
: F F
F
F
F
F
F
F F F F
F F
* Chevalier & Mazzalovo (2008). Ibid p.144
F F F F
F F
F F
F F F F F F F F F F
F F
F F F F
F F F F
F F
F F F
F F F F F
F F F F F
F F F F F F
Dr.Danai Thieanphut copyright 2010 DNT Consultants Co.,Ltd