Content marketing can be a difficult element of your digital strategy. Content for content's sake is not going to do your company any justice, which is why you need to find a way to make your content fresh and valuable to your audience. Here are 6 ways to amplify you content.

1. 6WAYSTO
AMPLIFYYOUR
COMPANY'S
CONTENT
Presented by: In association with:

2. Introduction
Content is what drives lead generation and many times
conversions, but marketers constantly find themselves
stuck. Problems like: “I’ve written about that content twenty
times before! How am I possibly going to come up with new
blog post topics?” plague us as soon as we sit down at our
desks.

3. Introduction
Content is what drives lead generation and many times
conversions, but marketers constantly find themselves
stuck. Problems like: “I’ve written about that content twenty
times before! How am I possibly going to come up with new
blog post topics?” plague us as soon as we sit down at our
desks.
We all find ourselves faced with these conundrums because our job as content
marketers is an important one for our brands—those leads won’t just find
themselves—and after awhile, it’s normal for anyone in this predicament to feel
uninspired. There are, however, several things you can do to make the most of
the content that you already have and gain a plethora of “new” content that will
keep the leads flowing in and keep business booming.

4. 1. WRITE
EVERGREEN
ARTICLES

5. It is certainly tempting to write the “best of
2015” type stuff and things along those lines;
after all, all the big brands do it! Mimicking the
strategies of Forbes and the Huffington Post
may seem like the right plan, but small
businesses don’t have the same kinds of
advantages.

6. Once this year is over, no one will be interested
in those “best of 2015” pieces anymore. For the
Huffington Post, that’s perfectly fine. They have
a plethora of experts at the ready to provide
them with new and engaging material, which
keeps their content machine moving 24 hours a
day, 7 days a week. Plus, their audience already
goes to them automatically for the information
they need. The Huffington Post can certainly
go chasing leads, but they don’t really have to.

7. Small businesses don’t have the luxury of
being a household name in most households.
They need content that is going to be relevant
to their buyer personas both three months
from now and three years from now so that it
draws in traffic over and over again regardless
of when it was first published.

8. 2. RE-PURPOSE
YOUR OLD
STUFF

9. W h e n y o u p u t i n t h e e x t r a e f f o r t t o m a k e
s u r e y o u r c o n t e n t i s a l w a y s e v e r g r e e n , y o u
c a n u s e i t t i m e a n d t i m e a g a i n . H o w i s t h i s
p o s s i b l e ?
W h e n y o u r i d e a s , a d v i c e , e t c . t r a n s c e n d
t i m e , y o u c a n a l w a y s o f f e r t h e n a g a i n .
S m a l l b u s i n e s s e s c a n c r e a t e m o r e c o n t e n t
b y r e w r i t i n g t h e i r o l d p o s t s t o m a k e t h e m
“ n e w ” w h i c h w i l l s a v e y o u t i m e a n d h e l p
y o u g e t m o r e c o n t e n t w h e n y o u a r e s t u c k .
N o o n e w i l l k n o w b u t y o u .

10. D o n ’ t m i s u n d e r s t a n d , t h i s i s m u c h e a s i e r
s a i d t h a n d o n e . O n c e y o u h a v e f o u n d a p i e c e
t h a t y o u w a n t t o b r e a t h e n e w l i f e i n t o , r e a d
i t t h r o u g h f r o m s t a r t t o f i n i s h . I n s t e a d o f
p r e p a r i n g a n o u t l i n e , d o t h e f o l l o w i n g : W r i t e
d o w n t h e m a i n p o i n t s a n d f i n d a n e w a n g l e ,
i d e n t i f y n e w k e y w o r d s , s o u r c e n e w i m a g e s ,
a n d s t a r t w r i t i n g !

11. I t ’ s l i k e l y t h a t i f y o u a r e t h e o n e w h o w r o t e
t h e o r i g i n a l p i e c e , i t w i l l b e s u p e r c h a l l e n g i n g
t o r e w r i t e i t . ( Y o u s a i d e v e r y t h i n g y o u w a n t e d
t o s a y t h e f i r s t t i m e ! ) T r y t o f i n d a n e w a n g l e
f o r t h e m a i n p o i n t s , a n d i f t h a t i s i m p o s s i b l e ,
h a n d i t o f f t o s o m e o n e e l s e i n t h e o f f i c e a n d
t a c k l e o n e o f t h e i r a r t i c l e s t o r e w r i t e . A f r e s h
p e r s p e c t i v e i s a l w a y s u s e f u l f o r t h i s p a r t i c u l a r
t a c t i c , a n d y o u o r y o u r c o - w o r k e r m i g h t h a v e
s o m e n e w w a y o f t a c k l i n g t h e a r t i c l e y o u
h a d n ’ t c o n s i d e r e d b e f o r e .

12. 3. START A
PODCAST

13. Some people simply don’t have
the energy or time to sit down and
really dig in on an article, so the
best way to engage this segment
of your audience is to provide
audio. Read through your article or
tackle the main points in a more
conversational manner—just be
sure to record it.

14. This will give you
another piece of
content you can share
to offer your audience
value from your
business.

15. 4. MAKE A
VIDEO

16. Take that blog post that you love so much and
break it down for your audience while the
camera is rolling. It’s not unusual to feel a bit
camera shy, but don’t let that deter you. Speak
as if you were chatting with a close friend.
Visual content like this gives the brand a face
and a voice, ultimately making your business
more trustworthy in the eyes of consumers.

17. Throw your video up on social media, and
better yet, start your own YouTube channel. As
YouTube is actually owned by Google, you’ll
have a better chance of drawing in more traffic
this way if the insight you offer is truly
valuable.

18. 5. SHARE AN
INFOGRAPHIC

19. Pictures speak louder than words. (No, wait! That’s actions.
Forget it. Pictures do actually speak louder than words.)
Stellar graphics intrigue potential leads and draw them in
to discover more.

20. Pictures speak louder than words. (No, wait! That’s actions.
Forget it. Pictures do actually speak louder than words.)
Stellar graphics intrigue potential leads and draw them in
to discover more.
If you are in a business where statistics are important or
your main points are easily illustrated, the infographic is
for you. Plus, they are incredibly easy to make with a
simple web-based design solution.

21. 6. SHOWCASE
YOUR BEST
WORK

22. IF YOU HAVE SEVERAL GREAT BLOG POSTS
THAT COMPLIMENT ONE ANOTHER, YOU
CAN USE THOSE PIECES TOGETHER TO
CREATE SEVERAL NEW PIECES OF
CONTENT THAT WILL DRAW IN NEW
CUSTOMERS.

23. IF YOU HAVE SEVERAL GREAT BLOG POSTS
THAT COMPLIMENT ONE ANOTHER, YOU
CAN USE THOSE PIECES TOGETHER TO
CREATE SEVERAL NEW PIECES OF
CONTENT THAT WILL DRAW IN NEW
CUSTOMERS.
Compile your best stuff into
an ebook that will help turn
site visitors into leads.1.

24. IF YOU HAVE SEVERAL GREAT BLOG POSTS
THAT COMPLIMENT ONE ANOTHER, YOU
CAN USE THOSE PIECES TOGETHER TO
CREATE SEVERAL NEW PIECES OF
CONTENT THAT WILL DRAW IN NEW
CUSTOMERS.
Convert your knowledge into
a presentation to use on
Slideshare2.

25. IF YOU HAVE SEVERAL GREAT BLOG POSTS
THAT COMPLIMENT ONE ANOTHER, YOU
CAN USE THOSE PIECES TOGETHER TO
CREATE SEVERAL NEW PIECES OF
CONTENT THAT WILL DRAW IN NEW
CUSTOMERS.
Since you’ve already created
a presentation, why not host a
webinar? Consumers are
searching for more thought
leadership content on the
web than any other type.
3.

26. by Derek Palizay and Shauna Armitage
This has been a presentation of
www.dpamm.com
For more marketing and advertising advice, visit
The Modern Marketer Blog!