Companies exist on social media sites to attract attention. They build profiles, create networks and try to build an awareness of their products.

1. Etiquette of Companies using Social Media
Companies exist on social media sites
to attract attention. They build
profiles, create networks and try to
build an awareness of their products.
Perhaps you’ve seen them out there
offering a free song download for a
like and a comment on Facebook, or
entering you into a contest to win a
free product. Others offer you funny
photos to repost so people can begin
associating their brand with good
feelings.
Whatever the posts, they’re out
there, and they’re participating in
social networks for attention. Their efforts are subject to rules though.
Unspoken code of conduct
There is an unspoken code of conduct when it comes to businesses interacting with real people on social
networks. If you don’t follow them, it could mean real trouble down the road.
Just as it can be socially awkward for a man to walk into a social circle and start talking loudly about how
much he loves his detergent, so too can a company walk into a news feed and annoy his its customers.
That is the worst thing you can do with your social network.
Instead, keep to the unspoken code. Continue your social media campaign for Logan residents, only do it
within the bounds of acceptance and you’ll get noticed.
There are many things that you should and shouldn’t do. First, if you’re going to participate with people
from Logan via social media, get involved with them.
Create a Twitter account and talk to people. Create a Facebook account and communicate.
If someone talks to you, respond efficiently and quickly to show that person they matter. Give good,
unique feedback too.
Don’t answer multiple people via copy-paste. Instead, give every person your undivided attention for a
minute and talk to them.

2. That is a rule of social networking; it only works when you really talk to someone. Next, don’t push your
sales agenda on people every chance you get.
No one wants to hear how great your product is every day. They do want to know what you do, just
minimize it.
Meaningful content
The only way they’ll pay attention to you is if you have
something else to offer them too. Offer them meaningful,
useful content that will capture their attention.
There’s a lot to be said of teaching someone your craft. If
you install sprinkler systems, consider posting tips and
tricks about everything to do with sprinkler systems.
Teach them how to install their own. Teach them the best
times to water.
Show them how the changing of the seasons affects your pipes and tell them how to provide proper
maintenance when things break. You know the field and you have a lot to say about it.
Say what you know, and then occasionally bring in a product or service promotion. Your audience will be
much more forgiving for your sales pitches when they know that’s not the only thing you care about.
Finally, be honest and fair. Whenever someone has something bad to say or is seeking for an honest
response, give it to them.
That’s good business practice that you should be doing anyways. Take that attitude online and people
will begin to trust you.
Photo credit: Matt Hamm, Rosaura Ochoa