SlideShare a Scribd company logo
1 of 29
DAVID RODNITZKY The 7 Habits of Highly Effective Search Engine Marketing Start Up Edition
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
About PPC Associates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine  Marketing  (SEM) vs.  Search Engine  Optimization  (SEO)
Search Engine Marketing is Not Magic ,[object Object],[object Object]
The 7 Habits of Highly Effective SEM Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Search Engines - Which Category are You “In” In tent In formation In teraction New Mousetrap Substitute Product Market Leader B2C B2B
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Keywords = Overrated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/08/do-keywords-matter-anymore.html
Focus on Keyword Sculpting ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Ad Text 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.amazon.com/Direct-Mail-Copy-That-Sells
Advanced Ad Text ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2008/01/four-tricks-to-gain-unfair-advantage-on.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
What’s A Landing Page? ,[object Object]
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
Landing Page Success Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.blogation.net/2006/03/why-landing-page-is-like-good-suit.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Basic Bidding Calculation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign Management EcoSystem Bid Management Only Bid Management + Campaign Management Tools Bid Management + Full Service Agency Under $5,000/mo $5,000 to $50,000 mo $50,000+ mo Services Offered
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Track at a Keyword Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
Targeting Options: Yesterday & Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consequences of Not Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Search Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California FitnessSearch Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California Fitness
Leo Concepcion
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
Gold and Silver Online
 
"Unstoppable Traffic" SEO cheat sheets for you
"Unstoppable Traffic" SEO cheat sheets for you"Unstoppable Traffic" SEO cheat sheets for you
"Unstoppable Traffic" SEO cheat sheets for you
vidyamittal
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Sandeep Sharma
 

What's hot (20)

Search Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California FitnessSearch Engine Marketing Campaign sample for California Fitness
Search Engine Marketing Campaign sample for California Fitness
 
Pay-Per-Click Marketing Principles Part 1
Pay-Per-Click Marketing Principles  Part 1Pay-Per-Click Marketing Principles  Part 1
Pay-Per-Click Marketing Principles Part 1
 
Online Marketing in the 21st Century
Online Marketing in the 21st CenturyOnline Marketing in the 21st Century
Online Marketing in the 21st Century
 
"Unstoppable Traffic" SEO cheat sheets for you
"Unstoppable Traffic" SEO cheat sheets for you"Unstoppable Traffic" SEO cheat sheets for you
"Unstoppable Traffic" SEO cheat sheets for you
 
Google seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentationGoogle seo-search-engine-optimization-introduction-powerpoint-presentation
Google seo-search-engine-optimization-introduction-powerpoint-presentation
 
Anvil YWSE SEM Fundamentals 0509
Anvil YWSE SEM Fundamentals 0509Anvil YWSE SEM Fundamentals 0509
Anvil YWSE SEM Fundamentals 0509
 
SEO + SEM Presentation
SEO + SEM PresentationSEO + SEM Presentation
SEO + SEM Presentation
 
Advanced Affiliate Recruitment Strategies
Advanced Affiliate Recruitment StrategiesAdvanced Affiliate Recruitment Strategies
Advanced Affiliate Recruitment Strategies
 
SEO Competitor Analysis
SEO Competitor AnalysisSEO Competitor Analysis
SEO Competitor Analysis
 
SEO, SEM, SMO Project
SEO, SEM, SMO ProjectSEO, SEM, SMO Project
SEO, SEM, SMO Project
 
SEO Fundamentals & Process
SEO Fundamentals & ProcessSEO Fundamentals & Process
SEO Fundamentals & Process
 
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018
What is Next Strategy for Your Business? Digital Marketing and SEO Trends-2018
 
Increasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google PlacesIncreasing Revenue Through Local SEO & Google Places
Increasing Revenue Through Local SEO & Google Places
 
Search Engine Marketing - Boost your presence. Build your brand.
Search Engine Marketing - Boost your presence.  Build your brand.Search Engine Marketing - Boost your presence.  Build your brand.
Search Engine Marketing - Boost your presence. Build your brand.
 
Achieving High Rankings in the Bing Search Engine
Achieving High Rankings in the Bing Search EngineAchieving High Rankings in the Bing Search Engine
Achieving High Rankings in the Bing Search Engine
 
White Hat Cloaking
White Hat CloakingWhite Hat Cloaking
White Hat Cloaking
 
Driving Traffic To Your Website
Driving Traffic To Your WebsiteDriving Traffic To Your Website
Driving Traffic To Your Website
 
What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …
What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …
What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …
 
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesEthical Search Engine Optimization | White Hat SEO Tips and Techniques
Ethical Search Engine Optimization | White Hat SEO Tips and Techniques
 
Search Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar SeriesSearch Marketing for the Holidays: Formic Media Seminar Series
Search Marketing for the Holidays: Formic Media Seminar Series
 

Viewers also liked

Disney Effects: Building web/mobile castle in OpenGL 2D & 3D
Disney Effects: Building web/mobile castle in OpenGL 2D & 3DDisney Effects: Building web/mobile castle in OpenGL 2D & 3D
Disney Effects: Building web/mobile castle in OpenGL 2D & 3D
SVWB
 
Linkedinpresentatie Juli 2010
Linkedinpresentatie Juli 2010Linkedinpresentatie Juli 2010
Linkedinpresentatie Juli 2010
Feel_Good
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
elya09
 
Eze sg meeting mitke overall progress-poland_30.06.2010
Eze sg meeting mitke overall progress-poland_30.06.2010Eze sg meeting mitke overall progress-poland_30.06.2010
Eze sg meeting mitke overall progress-poland_30.06.2010
Eze
 
C Of Vrof. Pr. Dhah Surad
C Of  Vrof.  Pr.  Dhah  SuradC Of  Vrof.  Pr.  Dhah  Surad
C Of Vrof. Pr. Dhah Surad
shahhmurad
 
What s new_with_google_
What s new_with_google_What s new_with_google_
What s new_with_google_
hamil271
 

Viewers also liked (20)

החזק הוא הרפה, פרשת שלח-לך
החזק הוא הרפה, פרשת שלח-לךהחזק הוא הרפה, פרשת שלח-לך
החזק הוא הרפה, פרשת שלח-לך
 
People Say About Sally, Client References
People Say About Sally, Client ReferencesPeople Say About Sally, Client References
People Say About Sally, Client References
 
Disney Effects: Building web/mobile castle in OpenGL 2D & 3D
Disney Effects: Building web/mobile castle in OpenGL 2D & 3DDisney Effects: Building web/mobile castle in OpenGL 2D & 3D
Disney Effects: Building web/mobile castle in OpenGL 2D & 3D
 
CloudSpurt customer
CloudSpurt customerCloudSpurt customer
CloudSpurt customer
 
Linkedinpresentatie Juli 2010
Linkedinpresentatie Juli 2010Linkedinpresentatie Juli 2010
Linkedinpresentatie Juli 2010
 
The NYC Department of Buildings Benchmarking Team - Complying with New York C...
The NYC Department of Buildings Benchmarking Team - Complying with New York C...The NYC Department of Buildings Benchmarking Team - Complying with New York C...
The NYC Department of Buildings Benchmarking Team - Complying with New York C...
 
Jghjghjj
JghjghjjJghjghjj
Jghjghjj
 
REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Commer...
REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Commer...REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Commer...
REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Commer...
 
Chapter 1
Chapter 1Chapter 1
Chapter 1
 
OSS Legal issues method
OSS Legal issues methodOSS Legal issues method
OSS Legal issues method
 
Irish Teaching and Learning Festival
Irish Teaching and Learning FestivalIrish Teaching and Learning Festival
Irish Teaching and Learning Festival
 
码率选择之殇
码率选择之殇码率选择之殇
码率选择之殇
 
Eze sg meeting mitke overall progress-poland_30.06.2010
Eze sg meeting mitke overall progress-poland_30.06.2010Eze sg meeting mitke overall progress-poland_30.06.2010
Eze sg meeting mitke overall progress-poland_30.06.2010
 
视频编码原理简介Sohu版
视频编码原理简介Sohu版视频编码原理简介Sohu版
视频编码原理简介Sohu版
 
C Of Vrof. Pr. Dhah Surad
C Of  Vrof.  Pr.  Dhah  SuradC Of  Vrof.  Pr.  Dhah  Surad
C Of Vrof. Pr. Dhah Surad
 
What s new_with_google_
What s new_with_google_What s new_with_google_
What s new_with_google_
 
REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Comme...
 REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Comme... REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Comme...
REBNY NYC Benchmarking Seminar: NYSERDA Commercial Incentive Programs: Comme...
 
哲学问题的科学解
哲学问题的科学解哲学问题的科学解
哲学问题的科学解
 
Letterof thanks
Letterof thanksLetterof thanks
Letterof thanks
 
Mom
MomMom
Mom
 

Similar to The 7 Habits of Highly Effective Search Engine Marketing

Maximizing Search Engines
Maximizing Search EnginesMaximizing Search Engines
Maximizing Search Engines
Susby Digital
 

Similar to The 7 Habits of Highly Effective Search Engine Marketing (20)

Calgary Entrepreneurs Search Engine Marketing with Laura Callow
Calgary Entrepreneurs Search Engine Marketing with Laura CallowCalgary Entrepreneurs Search Engine Marketing with Laura Callow
Calgary Entrepreneurs Search Engine Marketing with Laura Callow
 
SEM NYU Presentation
SEM NYU PresentationSEM NYU Presentation
SEM NYU Presentation
 
2. E Marketing Chorlton09
2. E Marketing Chorlton092. E Marketing Chorlton09
2. E Marketing Chorlton09
 
Web Wise: Search Overview Sage Nonprofit Webinar
Web Wise: Search Overview  Sage Nonprofit WebinarWeb Wise: Search Overview  Sage Nonprofit Webinar
Web Wise: Search Overview Sage Nonprofit Webinar
 
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
Introduction to Search Engine Optimization and Marketing for Nonprofit Organi...
 
Search Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know NowSearch Engine Marketing Services: What You Need to Know Now
Search Engine Marketing Services: What You Need to Know Now
 
Introduction To Paid Search Dave Chaffey For Ses
Introduction To Paid Search   Dave Chaffey For SesIntroduction To Paid Search   Dave Chaffey For Ses
Introduction To Paid Search Dave Chaffey For Ses
 
Advance Digital Marketing Training
Advance Digital Marketing TrainingAdvance Digital Marketing Training
Advance Digital Marketing Training
 
Intro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur MeetupIntro to SEO - Denver Entrepreneur Meetup
Intro to SEO - Denver Entrepreneur Meetup
 
Blueliner - A Leading Digital Agency - 2010 Capabilities Deck
Blueliner - A Leading Digital Agency - 2010 Capabilities DeckBlueliner - A Leading Digital Agency - 2010 Capabilities Deck
Blueliner - A Leading Digital Agency - 2010 Capabilities Deck
 
7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar7 Pillars of Digital Strategy Webinar
7 Pillars of Digital Strategy Webinar
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Award Associates of America presentation
Award Associates of America presentationAward Associates of America presentation
Award Associates of America presentation
 
Optimize Your Bottom line: What You Need To Know About SEO
Optimize Your Bottom line: What You Need To Know About SEOOptimize Your Bottom line: What You Need To Know About SEO
Optimize Your Bottom line: What You Need To Know About SEO
 
thinkLA Search 101: RPA
thinkLA Search 101: RPAthinkLA Search 101: RPA
thinkLA Search 101: RPA
 
Amiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing SolutionsAmiro Consulting - Cloud Marketing Solutions
Amiro Consulting - Cloud Marketing Solutions
 
Maximizing Search Engines
Maximizing Search EnginesMaximizing Search Engines
Maximizing Search Engines
 
Introduction to Search Engine Marketing Ethically and Strategically
Introduction to Search Engine Marketing Ethically and StrategicallyIntroduction to Search Engine Marketing Ethically and Strategically
Introduction to Search Engine Marketing Ethically and Strategically
 
Winning with Marketing Dollars 2009 10 01
Winning with Marketing Dollars 2009 10 01Winning with Marketing Dollars 2009 10 01
Winning with Marketing Dollars 2009 10 01
 
What you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt youWhat you don't know about SEO CAN hurt you
What you don't know about SEO CAN hurt you
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDMIntroduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 

The 7 Habits of Highly Effective Search Engine Marketing

  • 1. DAVID RODNITZKY The 7 Habits of Highly Effective Search Engine Marketing Start Up Edition
  • 2.
  • 3.
  • 4. Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
  • 5.
  • 6. The 7 Habits of Highly Effective SEM Source: http://www.blogation.net/2008/01/7-habits-of-highly-effective-search.html
  • 7.
  • 8. Search Engines - Which Category are You “In” In tent In formation In teraction New Mousetrap Substitute Product Market Leader B2C B2B
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Campaign Management EcoSystem Bid Management Only Bid Management + Campaign Management Tools Bid Management + Full Service Agency Under $5,000/mo $5,000 to $50,000 mo $50,000+ mo Services Offered
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.