TeleSignIn Partnership with ImpermiumPresents:Live Webinar:Stop Social Spam
ABOUT US: TeleSign is the global                 leader in Intelligent AuthenticationForrest Hobbs    providing actionable...
ABOUT US: Impermium providesrobust security for web sites andsocial networks, leveraging userreputation to defend against ...
Dear Sir or Madam:I bid you to happiness to yourselfand to your own family in this day.It is my ESTEEMED PLEASURE to bepre...
Social Media has Eclipsed Email           (for good users and bad)                                             Social medi...
Agenda              Anatomy of the Attacks                 Risks and Impact         Three-Step Approach to Mitigation     ...
Wherever the Eyeballs Are    Blog posts                 Message board posts    Chat Messages              Direct Messages ...
Varieties of Social Spam               Malicious Content               Policy Abuse               Commercial Content      ...
Malware Placement Aids Propagation                                     9
Novel Sites & Links are Commonplace                                      10
Acct. Compromise: Reputation Hijacking                                     11
Acct. Compromise: Reputation Hijacking                                     12
Social much more “viral” than email 250:1                                      13
Fraudsters Walk in the Front Door                                    14
Bulk Accounts on the Open Market                                   15
Malicious Content Repels Good Users                                                  $#*!&!                               ...
Indirect Effects Compounded      Lost Advertising    PageRank      Revenue                          and SEO       Manual  ...
3-Step Approach     Block Bogus Accounts     Stop Spam & Malicious Content     Prevent Account Hijacking
Block Bogus Accounts                                              Accept   Account Creation Registration            Analys...
Importance of Phone TypeCertain phone types are more likely to be associated with onlinefraud and considered higher risk.
How Verification WorksTeleSign Verify is a quick and simple way to prevent online fraudand social spam by identifying legi...
Stop Spam & Malicious Content•   Active Moderation     •Trained staff reviews/approves content     •Scale & consistency ch...
Stop Spam & Malicious Content     Behavioral anomaly detection     Continuous user reputation      Content analysis       ...
Stop Spam & Malicious Content    Use these in conjunction to keep your house clean:       Activity                 Phone S...
Stop Spam & Malicious Content                          10,000 Comments                  Impermium    Human ModerationTime ...
Prevent Account HijackingProtect legitimate account owners from account takeover withtwo-factor authentication in the foll...
Prevent Account Hijacking                                             Accept Change Risk-Based              Phone Verify A...
Special Webinar OffersSPECIAL REPORT                     SPECIAL OFFER:Complete our post-webinar survey   Sign up by 12/31...
Thank you.Have questions?Email us atlearnmore@telesign.com
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Telesign impermium webinar deck-121312

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Impermium has teamed with TeleSign to bring best-of-class telephone-based validation to the site integrity process. With TeleSign, suspicious customers are routed through a simple, user-friendly verification process, ensuring legitimate users move through while fraudsters and criminals stay out. In conjunction with the Impermium real-time threat detection capabilities and global threat network, site owners can control how tightly to lock down their site, balancing a great experience for trustworthy users with an impenetrable one for the bad guys. The combined solution allows administrators to rest assured that transactions such as registration, commenting, and login are safe and secure, with a minimum of inconvenience to users and the business.

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  • Hello, I’m Forrest Hobbs and I’m the VP of Sales here at TeleSign. Let me start by telling you a little about what we do at TeleSignWhat We DO- Prevent social spam- prevent bulk registration
  • Hello, I’m Forrest Hobbs and I’m the VP of Sales here at TeleSign. Let me start by telling you a little about what we do at TeleSignWhat We DO- Prevent social spam- prevent bulk registration
  • As with malware and links, account hacking and account compromise continue to rise.While some public incidents have been limited to pranks, a few more recent one have led to true “reputation hijacking,” where malicious and dangerous acts have been conducted under the guise of someone else.
  • Not even the best prices; the Whitepaper has some better bargains ;)
  • Lost Advertising RevenueUnmonetized ImpressionsAdvertiser/Exchange PolicyPageRank and SEOGoogle Panda & PenguinRelevanceGuilt by AssociationManual Review CostsEfficiencyAccuracyConsistencyUnreliable Site Metrics
  • Closing the front door means the measures you can take to prevent spammers from creating bogus accounts that they use as a platform for proliferating spam. We recommend that all social media sites require a phone number at registration. Even if you don’t phone verify every new registrant, you will have their phone number on record if you want to phone verify later in the game. We will talk more about this in the Close the Door section coming up.[CONFIRM WITH MARK]: In parallel, Impermium uses a combination of past behavior of the user, content patterns within the user's output, and similarity to malicious events across other networks to determine whether to allow, flag or deny new registrants.
  • TeleSign Verify offers a more reliable way to authenticate new accounts and prevent account compromise.The SolutionUser provides the phone number at account registrationWe send a one-time passcode to that phoneUser enters that passcode into the website to activate the accountWhat does this accomplish?Verfies that the number provided is validVerifies that the user is in possession of that phone
  • TeleSign Verify offers a more reliable way to authenticate new accounts and prevent account compromise.The SolutionUser provides the phone number at account registrationWe send a one-time passcode to that phoneUser enters that passcode into the website to activate the accountWhat does this accomplish?Verfies that the number provided is validVerifies that the user is in possession of that phone
  • Behavioral anomaly detectionAbuse policy enforcementBusiness logic violationsContinuous user reputationBegins at signupAdjusted with every subsequent actEarned reputation is no guaranteeContent analysisFlagrant indicators do existContext mattersBad guys move in herdshttp://wickedfire.com & http://blackhatworld.comBrazenly reselling their toolsNot just English-language
  • Key changes to account information: Changes to passwords, payment info and email addressesIf users are posting to larger forums, have a high velocity of posts within a short timeframe or have been flagged as suspicious.
  • Closing the front door means the measures you can take to prevent spammers from creating bogus accounts that they use as a platform for proliferating spam. We recommend that all social media sites require a phone number at registration. Even if you don’t phone verify every new registrant, you will have their phone number on record if you want to phone verify later in the game. We will talk more about this in the Close the Door section coming up.[CONFIRM WITH MARK]: In parallel, Impermium uses a combination of past behavior of the user, content patterns within the user's output, and similarity to malicious events across other networks to determine whether to allow, flag or deny new registrants.
  • Hello, I’m Forrest Hobbs and I’m the VP of Sales here at TeleSign. Let me start by telling you a little about what we do at TeleSignWhat We DO- Prevent social spam- prevent bulk registration
  • Telesign impermium webinar deck-121312

    1. 1. TeleSignIn Partnership with ImpermiumPresents:Live Webinar:Stop Social Spam
    2. 2. ABOUT US: TeleSign is the global leader in Intelligent AuthenticationForrest Hobbs providing actionable data toVice President secure online transactions, reduceTeleSign fraud, and improve the end-user experience. WHAT WE DO ‣ Two-Factor Authentication ‣ Phone-based Verification (SMS/ Voice) ‣ Intelligent Data (Phone type, Device status, etc.
    3. 3. ABOUT US: Impermium providesrobust security for web sites andsocial networks, leveraging userreputation to defend against socialspam, account compromise,transaction fraud, and abuse.WHAT WE DO‣ Real-time threat analysis‣ Behavioral anomaly detection Mark Risher‣ Social user reputation CEO‣ Malicious content protection Impermium
    4. 4. Dear Sir or Madam:I bid you to happiness to yourselfand to your own family in this day.It is my ESTEEMED PLEASURE to bepresenting to you the sum total of$1.000,40,000 UNITED STATES DOLLARS(USD) from His Royal High Holiness,the Esteemed Minister of Treasuryfor the Oil Ministry of our country…
    5. 5. Social Media has Eclipsed Email (for good users and bad) Social media email2005 2006 2007 2008 2009 2010 2011 5
    6. 6. Agenda Anatomy of the Attacks Risks and Impact Three-Step Approach to Mitigation 6
    7. 7. Wherever the Eyeballs Are Blog posts Message board posts Chat Messages Direct Messages Reviews & listings Comments URL & link submissions Discussion forum threads Fraudulent user signups 7
    8. 8. Varieties of Social Spam Malicious Content Policy Abuse Commercial Content 8
    9. 9. Malware Placement Aids Propagation 9
    10. 10. Novel Sites & Links are Commonplace 10
    11. 11. Acct. Compromise: Reputation Hijacking 11
    12. 12. Acct. Compromise: Reputation Hijacking 12
    13. 13. Social much more “viral” than email 250:1 13
    14. 14. Fraudsters Walk in the Front Door 14
    15. 15. Bulk Accounts on the Open Market 15
    16. 16. Malicious Content Repels Good Users $#*!&! • Engagement • Loyalty • Pageviews • Brand Reputation 16Icons copyright © http://deleket.deviantart.com
    17. 17. Indirect Effects Compounded Lost Advertising PageRank Revenue and SEO Manual Unreliable Review Costs Site Metrics 17
    18. 18. 3-Step Approach Block Bogus Accounts Stop Spam & Malicious Content Prevent Account Hijacking
    19. 19. Block Bogus Accounts Accept Account Creation Registration Analysis Capture phone Phone Type Phone Verify number Device/Subs Status Ensure phoneTelephone Verification Flag Past behavior number is valid & reachable Reject Deny Registration
    20. 20. Importance of Phone TypeCertain phone types are more likely to be associated with onlinefraud and considered higher risk.
    21. 21. How Verification WorksTeleSign Verify is a quick and simple way to prevent online fraudand social spam by identifying legitimate users using their phone User enters phone User receives User logs in by number on verification code entering the website and clicks on cell phone or verification code “submit” landline onto the website
    22. 22. Stop Spam & Malicious Content• Active Moderation •Trained staff reviews/approves content •Scale & consistency challenges• Community Feedback •Cost-effective •Punishes most loyal users •Trailing indicator• Invitation-Only •Reduces engagement •Anti-Social• Individual Banning •Whack-a-mole 22
    23. 23. Stop Spam & Malicious Content Behavioral anomaly detection Continuous user reputation Content analysis 23
    24. 24. Stop Spam & Malicious Content Use these in conjunction to keep your house clean: Activity Phone Signals‣ Bullying, insults ‣ High-risk phone type and threats ‣ Name/address tied to‣ Suspicious signups account‣ Repeat offenders ‣ Device or subscriber‣ Malicious content status‣ Signs of account ‣ Phone risk score compromise Allow Flag Phone Verify User Deny
    25. 25. Stop Spam & Malicious Content 10,000 Comments Impermium Human ModerationTime to process 19 seconds 2-3 daysAccuracy 99.5% 95%False Positives 4 79
    26. 26. Prevent Account HijackingProtect legitimate account owners from account takeover withtwo-factor authentication in the following scenarios: Key changes to account information Unrecognized device or IP address Unusual activity
    27. 27. Prevent Account Hijacking Accept Change Risk-Based Phone Verify Authentication Use 2FA to ensure  Two-factor auth.Telephone Verification that account  Account changes changes are  Password resets legitimate Reject Change
    28. 28. Special Webinar OffersSPECIAL REPORT SPECIAL OFFER:Complete our post-webinar survey Sign up by 12/31/12 and get 50%and we’ll send you a copy of our off your first THREE MONTHS ofreport. service.* TAKE 50% OFF your first 3 months of services * Limitations apply.
    29. 29. Thank you.Have questions?Email us atlearnmore@telesign.com
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