While AT&T sales teams were equipped with Apple iPads, the Oracle Siebel 8.1 for sales force automation (SFA) was heavily customized and configured with a desktop UI that was not adequate to manage selling in the field. Customer data and processes spanned more than 13 systems and required users to log into each system separately to look up information and complete the sales process. In addition to the lack of cross-system integration, there were other significant issues with usability, lack of important features and capabilities, and system performance problems that needed to be addressed. The new architecture enabled by aMind Solutions integrated and consolidated data and processes from the numerous enterprise systems then exposing them through a set of APIs to a single mobile SFA application developed by AT&T. The resulting application delivered innovative enhanced features and capabilities for AT&T’s sales users and partners.

1. AT&T
Inc.
(NYSE:T)
is
the
largest
provider
of
mobile
telephone
and
the
largest
provider
of
fixed
telephone
in
the
United
States.
The
telecommunications
company
also
provides
broadband
subscription
television
services.
As
of
2014,
AT&T
is
the
20th-­‐largest
mobile
telecom
operator
in
the
world,
with
over
250
million
mobile
customers.
The
Challenge
AT&T,
like
many
companies,
had
an
enterprise-­‐wide
mobility
initiative.
As
a
strategic
initiative,
AT&T's
“Mobile
First”
strategy
was
driven
top
down
by
the
company's
CEO.
In
alignment
with
this
strategy,
the
leading
telecommunications
company
sought
to
further
mobilize
its
business-­‐to-­‐business
(B2B)
direct
and
indirect
sales
forces.
While
AT&T
sales
teams
were
equipped
with
Apple
iPads,
the
Oracle
Siebel
8.1
for
sales
force
automation
(SFA)
was
heavily
customized
and
configured
with
a
desktop
UI
that
was
not
adequate
to
manage
selling
in
the
field.
Customer
data
and
processes
spanned
more
than
13
systems
and
required
users
to
log
into
each
system
separately
to
look
up
information
and
complete
the
sales
process.
In
addition
to
the
lack
of
cross-­‐system
integration,
there
were
other
significant
issues
with
usability,
lack
of
important
features
and
capabilities,
and
system
performance
problems
that
needed
to
be
addressed.
AT&T
carefully
evaluated
multiple
options
in
its
effort
to
deliver
the
most
effective
and
efficient
mobile
SFA
application,
which
included:
• SaaS
/
Cloud
offerings
• Oracle
Open
UI
• Leveraging
aMind
Solutions’
Mobile
Infrastructure
and
APIs
to
build
a
Mobile
application
• Build
a
mobile
application
from
scratch
in-­‐house
All
of
the
options
AT&T
evaluated,
with
the
exception
of
the
aMind
solution,
presented
significant
performance
and/or
other
inter-­‐operational
issues.
After
successful
completion
of
a
proof
of
concept,
AT&T
chose
aMind
Solutions
to
develop
the
foundation
for
its
SFA
iPad
web
application.
aMind
Solutions
Enables
"Mobile
First"
iPad
Application
for
AT&T
aMind's
Mobile
infrastructure
and
APIs
enable
innovative
mobile
app
for
AT&T
Sales
and
Partners
to
improve
efficiency
and
showcase
AT&T’s
mobile
capabilities.
Customer
AT&T
Inc.
Headquarters
Dallas,
Texas,
United
States
Industry
Telecommunications
Success
Highlights
• Improvement
in
Sales
Effectiveness
• Reduction
in
Cycle
Times
• Improvement
in
Close
Rate
for
Existing
Customer
Add-­‐on
Sales
• Reduction
in
Training
Time
• Improvement
in
System
Performance
• Acceleration
in
Time
to
Market
with
Reduced
Project
Risk
&
Cost
w w w . a M i n d S o l u ti o n s . c o m

2. Solution
Details
Implementation
Time
6
Months
Applications
• Oracle®
Siebel®
8.1
• Salesforce®
Data.com®
• IBM®
Connections
• 13
Additional
Enterprise
Applications
Mobile
Devices
• Apple®
iPad®
aMind
Solution
• aMind
Mobile
Infrastructure
and
APIs
• aMind
Professional
Services
Channel
Deployed
• Sales
(16,500
users)
• Partner
(16,000
users)
w w w . a M i n d S o l u ti o n s . c o m
AT&T
|
CU STOMER
SUCCESS
STORY
The
aMind
Solution
The
new
architecture
enabled
by
aMind
Solutions
integrated
and
consolidated
data
and
processes
from
the
numerous
enterprise
systems
then
exposing
them
through
a
set
of
APIs
to
a
single
mobile
SFA
application
developed
by
AT&T.
The
resulting
application
delivered
innovative
enhanced
features
and
capabilities
for
AT&T’s
sales
users
and
partners.
A
Fully
Integrated
Solution
aMind
Solutions
integrated
numerous
disparate
systems
into
a
single
mobile
application
API.
Integration
elements
included
AT&T’s
highly-­‐customized
Oracle
Siebel
CRM
system
containing
20
million
records
and
related
core
processes,
Salesforce
Data.com
company
profiles
and
business
contacts,
IBM
Connections
social
collaboration
platform,
and
13
additional
disparate
systems
for
trouble
tickets,
billing,
orders,
contracts,
revenue,
data
warehouse
and
customer
intelligence.
To
achieve
this
undertaking
the
aMind-­‐designed
architecture
included
proprietary
aMind
technology
to
connect
Siebel
with
the
aMind
Mobile
Application
APIs.
The
aMind
services
layer
orchestrates
processes
and
data
from
AT&T's
multiple
systems,
leveraging
aMind's
proven
integration
patterns
into
a
single
application
for
a
unified
mobile
user
experience.
Enhanced
Features
and
Capabilities
In
addition
to
a
seamlessly
integrated
system,
numerous
new
features
and
capabilities
were
added
by
AT&T
developers
to
improve
the
mobile
sales
user
process:
• Sleek,
Intuitive
User
Interface:
UI
optimized
specifically
for
the
device
and
includes
tabs
for
Home,
Accounts,
Opportunities,
Leads,
People,
Communities,
and
Search.
UI
offers
recently
viewed
(accessed)
records,
Dashboards,
Lead
and
Opportunity
drill-­‐downs,
advanced
search
capabilities,
etc.
• Collaboration
&
Socialization:
Enterprise
social
collaboration
(IBM
Connections)
integrated
into
the
overall
sales
process.
Crowd-­‐sourced
data
(Salesforce
Data.com,
etc.)
tied
to
enterprise
systems
within
the
aMind
services
layer.
Social
feeds
integrated
allowing
users
to
post
social
updates
within
the
application.
Additional
features
include:
social
profile
management,
social
communities
dashboard,
search
feeds,
etc.
• Customization
&
Personalization:
Channel-­‐specific
(internal
vs.
external)
and
role-­‐based
(seller
vs.
manager)
customization
enabled
both
functionality
and
visibility.
Extensive
end-­‐user
customization
allows
users
to
fully
personalize
the
UI
with
simple
drag
and
drop
actions
to
re-­‐arrange
the
tiles
as
they
like.
• Financial,
Business
Intelligence
&
Reporting:
Analytics
stored
locally
to
enable
real-­‐time
financial,
revenue,
and
drill-­‐down
analytics.
Preferences
also
stored
locally
to
enable
Dashboard
personalization
and
customization.
• Electronic
Signature
Capture:
Electronic
document
signing
enabled
on
the
iPad
to
allow
customers
to
sign
contracts
on
the
spot.
• GPS
Mapping:
Location-­‐based
account
proximity
mapping
integrated
with
multiple
data
sources.
• Support
System
Integration:
Trouble
ticket
system
integration
provides
user
the
ability
to
log
and
look
up
trouble
tickets
improves
problem
tracking
and
organization
and
increases
customer
satisfaction.

3. the
The
Result
aMind
Solutions
developed
the
infrastructure
and
APIs
delivering
significant
businesses
benefits
for
AT&T
and
its
sales
and
partner
teams.
Result
How
the
aMind
Solution
Achieved
the
Result
Improvement
in
Sales
Effectiveness
Reduction
in
Cycle
Times
Improvement
in
Close
Rate
for
Existing
Customer
Add-­‐on
Sales
• Multiple
systems
seamlessly
integrated
into
a
single
mobile
API,
allowing
the
entire
sales
process
to
be
easily
and
efficiently
managed
on
the
mobile
device.
• New
and
enhanced
features
–
dashboards,
social
integration,
location-­‐based
mapping,
electronic
signature
capture,
trouble
ticket
integration,
drill
down,
search,
and
more
−
further
streamline
the
process,
increase
sales
effectiveness,
reduce
sales
cycle
times,
and
increase
close
rates.
• Drag
and
drop
UI
customization
allows
users
to
personalize
the
application
for
individual
usability.
Reduction
in
Training
Time
• The
UI
is
designed
to
intuitively
guide
sales
and
partners
through
the
sales
process,
virtually
eliminating
training.
Improvement
in
System
Performance
• The
mobile
application
runs
faster
than
native
Oracle
Siebel.
• Orchestration
across
multiple
backend
systems
using
aMind’s
proven
integration
patterns
seamlessly
streamline
the
processes
and
improve
overall
system
performance.
• Long
running
operations
are
performed
in
the
background
so
the
user
does
not
need
to
wait
for
them.
Acceleration
in
Time
to
Market
with
Reduced
Project
Risk
and
Cost
• Advanced
knowledge
of
Siebel
data
models
saved
the
project
from
unnecessary
development
rework
and
considerably
reduced
project
risk.
• Leveraging
AT&T's
Siebel
investment
and
reusing
existing
custom
business
logic
reduced
project
cost
and
ongoing
operational
costs.
• The
aMind
Solutions
team
delivered
everything
on
time
with
no
schedule
slips
or
delays.
“The aMind
solution fulfilled our
“Mobile First”
strategy, provides
the latest in mobile
tools and an
applications
improving sales and
partner efficiency,
and showcases
AT&T’s capabilities
to our customers.”
-­‐
AT&T
w w w . a M i n d S o l u ti o n s . c o m
AT&T
|
CU STOMER
SUCCESS
STORY

4. Success
Update
Based
on
the
success
of
the
aMind
solution
−
which
has
increased
sales
and
partner
mobility,
sales
process
productivity,
and
user
satisfaction
−
AT&T
is
actively
extending
the
solution
across
the
entire
enterprise
leveraging
the
aMind
solution
as
the
mobile
platform
to
achieve
enterprise-­‐wide
"Mobile
First"
success.
About
aMind
Solutions
With
deep
roots
in
the
Siebel
CRM
and
Order
Management
world,
aMind
Solutions
is
the
leading
provider
of
technology
as
well
as
implementation
and
consulting
services
for
Oracle’s
Siebel
CRM
solutions.
By
complementing
and
extending
Siebel
CRM,
aMind
Solutions
helps
companies
deliver
a
world-­‐
class,
seamless
customer
experience
across
all
touch
points
–
mobile,
web,
partner
portal,
contact
center,
and
more.
aMind
Solutions
5000
Executive
Parkway,
Suite
495
San
Ramon,
CA
94583
Tel
1.925.804.6139
www.aMindSolutions.com
The
Bottom
Line
aMind
Solutions’
technology,
coupled
with
aMind’s
expert
professional
services,
enabled
the
rapid
development
of
highly
performing
Mobile
friendly
APIs
against
Siebel
and
other
systems
enabling
AT&T's
32,000
sales
and
partner
users
to
easily
and
efficiently
access
data
from
Oracle
Siebel
CRM
and
other
enterprise
applications
via
their
iPads.
The
aMind
solution
provides
support
for
all
standard
sales
force
automation
processes,
as
well
as
advanced
mobile
features
such
as:
GPS
mapping,
electronic
signature,
etc.
and
meets
the
company's
"Mobile
First"
strategy
to
mobilize
its
sales
and
partner
teams.
The
aMind
solution
delivers
significant
benefits
for
AT&T
including:
• Provides
AT&T
Sales
and
Partners
with
the
latest
mobile
tools
and
applications
to
improve
efficiency
and
showcase
AT&T’s
capabilities
to
its
customers.
• Enables
AT&T
Sales
users
to
embrace
enterprise
social
collaboration
(e.g.
IBM
Connections)
as
a
valuable
method
of
serving
its
customers,
working
efficiently
internally
and
connecting
team
members
throughout
the
sales
process.
• Improves
AT&T
Sales
and
Partners
cycle
times
and
sales
effectiveness,
demonstrates
technology
leadership,
and
enables
AT&T's
ability
to
attract
and
retain
top
sales
talent.
• Infuses
collaboration
into
AT&T's
workplace,
allowing
people
to
find
one
another,
connect
and
share
information
through
an
enterprise
social
media
and
collaboration
platform.
• Introduces
AT&T
Sales
to
new
social
customer
account
and
contact
data
via
Salesforce
Data.com
product.
• Introduces
AT&T
Sales
and
Partners
to
a
single,
holistic
account
dashboard
that
provides
sales
users
with
a
360-­‐degree
view
of
key
account
information
(contacts,
opportunities,
solutions,
orders,
trouble
tickets,
etc.).
Now
AT&T’s
direct
and
indirect
sales
teams
are
armed
with
a
powerful
iPad
application
to
manage
customers,
quotes,
orders,
and
more
in
the
field
and
at
customer
locations.
Based
on
the
success
of
the
aMind
Connected
Mobile
Application,
AT&T
is
actively
expanding
the
solution
across
the
entire
enterprise
leveraging
the
aMind
solution
as
the
mobile
platform
to
achieve
enterprise-­‐wide
"Mobile
First"
success.
Experience
The
Difference
To
find
out
how
your
company
can
leverage
aMind
Solution's
products
and
services
to
mobilize
your
workforce,
increase
sales
productivity,
improve
system
performance,
speed
time-­‐to-­‐market,
and
reduce
costs
with
an
even
more
powerful
and
mobile-­‐ready
CRM
solution,
call
aMind
Solutions
today
at
925.804.6139
or
visit
us
at
www.aMindSolutions.com.
AT&T
|
CU STOMER
SUCCESS
STORY
aMind
Solutions,
aMind
Web
Framework,
aMind
Mobile
Framework,
and
the
aMind
logos
are
trademarks
of
aMind
Solutions
LLC
and
may
be
registered
in
the
United
States
and/or
other
countries.
Other
names
may
be
trademarks
of
their
respective
owners.
©
2014
aMind
Solutions,
LLC.
All
rights
reserved.
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