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Opportunities with SEO and e-commerce have always seemed to be plentiful especially since online sales in the U.S. have been doubling every five years. In fact, the U.S. Census Bureau just released the Quarterly Retail E-Commerce Sales report for Q1 2014, which reveals that this expansive growth trend is continuing.
Promoting and selling products online may seem fairly straightforward to the general public. However, most seasoned brick-and-mortar business owners, start-ups and basement retailers would agree that building a successful online business is more difficult than it seems.
Most online retailers face a multitude of challenges with product sourcing, scalability and steep competition from retail behemoths like Amazon (by the way, did you hear about Alibaba’s IPO?). On top of all this, there’s the obvious challenge of making your site visible to users in search results.
To help traverse these challenges, here are some actionable steps you can take to ensure your e-commerce site is visible to search engines in organic, non-paid search:
- Get to know your CMS
- Write unique product descriptions
- Use unique images
- Have a clear canonical strategy
- Implement rich snippets