How do you get people to visit your website, especially when there are 100 other companies that offer the same thing that you do? The answer is to blog about things that either educate or entertain your target customer. Businesses that blog daily have 5x more site traffic and 4x more leads than those that only blog a few times per month.

2. A Goal Of Every CMO:
Get More Site Traffic
If you’re in the kind of industry where site traffic
translates into more revenue for your company, then
you care VERY MUCH about increasing site traffic
SITE = SALES
TRAFFIC

3. Push vs. Pull Marketing
There are two basic ways to get visitors to your site
Push, or Outbound Marketing Pull, or Inbound Marketing
• Print Ads (billboards, • Blog
magazines, etc.) • Video
• Digital Ads (banner ads, • Infographics
Facebook sponsored • Social Referral
stories, etc.) • Consultative Calls
• Cold Calls

4. Problem: Push Marketing
Is Dying
Consumers have “advertising fatigue”
Ads are a “PayGo” system– once you stop
spending, customers stop visiting your site
The AdWords market is competitive and
efficient, so buying a customer is more costly
than they are worth

5. Pull Marketing: It’s About
Your Customers’ Interests
Push Marketing is a one-way
conversation with your audience. BUY THIS FROM ME.
You’re basically saying,
In contrast, Pull Marketing
I HOPE YOU FIND THIS
has a different message: HELPFUL / INTERESTING.
The New Goal:
Educate or Entertain your target audience

6. How To Educate Or
Entertain Your Customers
Create a place on your site that contains content
that your customers find educating or entertaining
The simplest, most effective way to do this is by
BLOGGING on your site
Companies that blog get 55% more web traffic and
70% more leads than those that don’t
Source: Hubspot

7. Why Does Blogging
Increase Site Traffic?
There are 4 main reasons:
SEO
Competitive Differentiation
Social Media
Brand Perception

8. Blogs Build An Asset That
Google Loves
Fresh content makes Google’s spiders happy
The more reasons you give Google to return your
site in search results that customers find
relevant, the better for your organic search
ranking
SHOWING UP HIGH IN ORGANIC SEARCH IS
THE HOLY GRAIL OF CHEAP CUSTOMER
ACQUISITION

9. Blogging Differentiates
Competitors
Deal with this fact: Your competitors are selling
the same product or service that you are.
Your blog allows you to educate or entertain
your customer in a way that your competitor
probably isn’t
E-commerce sites that aren’t blogging will learn
this the hard way: by becoming irrelevant

10. Blogging Contributes To A
Social Media Conversation
Social Media messaging shouldn’t be a
megaphone to talk about your products
Blogging gives you something educating or
entertaining to add to the conversation that your
target customers are having
A tweet that says “Here’s 7 Things That You’ll
Find Interesting” works a lot better than “Click
This To Buy My Product”

11. You Build “Positive Debts”
Blogging done properly is the equivalent of
walking around a room of your customers and
giving great back scratches– and asking for
nothing in return
The result? Prospective customers love your
brand BEFORE they are paying customers.
How much easier is it to sell to people that
already love your brand?

12. Blogging Commitment
Pays Off
Your blogging effort has to be a daily, dedicated
activity
Businesses that blog at least 20 times per month
generate 5x more traffic and 4x more leads than
those that only blog a few times per month
Source: Hubspot

13. Summary: Get Blogging!
Increase site traffic
Separate your brand from your competitors
Create more loyal customers who love your brand
Ready to get started? Check out our guide on How
To Blog And Use Social Media To Attract Customers.

14. About Us
We’re a blogging and social media company that
love to help our clients grow their site traffic
Visit us at magic.indivly.com
@indivlymagic
facebook.com/indivlymagic
Phone: 617-334-5702