Introduction to Marketing on Twitter, ADPR4300 (Session 3)
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Marquette University, Emerging and Social Media (ADPR4300) ...
Marquette University, Emerging and Social Media (ADPR4300)
In our third week we will being to talk about specific social media channels and platforms. We will start with Twitter and understanding the basics of marketing on the platform, building an audience as well as engaging content.
Building on previous sessions, you will be required to sign-up for an account Klout in an effort to understand how content and engagement affects your scores. While Klout isn't the only service trying to measure influence, it is a good tool to use directionally to understand what content is effective and who are your key influencers.
For more about the course please visit:
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