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Diana Derval

    • Amsterdam, Netherlands
  • Work President, Research Director and Author at DervalResearch
  • Website

    www.derval-research.com

  • About Diana Derval is President and Research Director of DervalResearch, a global market research firm specializing in human perception and behavior, and Chair of the Board of Directors of the Better Immune System Foundation. Visionary researcher, inventor of the Hormonal QuotientTM (HQ), member of the Society for Behavioral Neuroendocrinology, and author regularly featured in the media, Diana Derval turns fascinating neuroscientific breakthroughs into powerful business frameworks to identify, understand, and predict human traits, motivations, and behavior. She has accelerated the development of Fortune 500 firms including TomTom, Michelin, HP, Philips, Sara Lee, and Danone. Diana Derval is Adj

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advertising behavior bestseller buzz consumer consumer insights consumer perception dervalresearch dianaderval food guerrilla guru hormones hormones et behavior innovation marketing book neuromarketing neurosciences perception prof diana derval research right sensory mix smell waitmarketing …less