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7 Secrets To Successful Keyword Research
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7 Secrets To Successful Keyword Research

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As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they ...

As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.

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  • It can also be helpful to try and judge the competition by using google's allintitle feature. I particularly agree with making a note of actionable terms when doing keyword research.
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7 Secrets To Successful Keyword Research 7 Secrets To Successful Keyword Research Presentation Transcript

  • 7 Secrets to Successful Keyword Research http://www.TurbochargeYourOnlineMarketing.com
  • As people search for information online, they use keywords to find the information that they are seeking. http://www.TurbochargeYourOnlineMarketing.com
  • In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. http://www.TurbochargeYourOnlineMarketing.com
  • The quickest way to gain that insight is by conducting thorough keyword research campaign. http://www.TurbochargeYourOnlineMarketing.com
    • Problems with most keyword research:
    http://www.TurbochargeYourOnlineMarketing.com
    • Problems with most keyword research:
      • Conduct only very basic keyword research
    http://www.TurbochargeYourOnlineMarketing.com
    • Problems with most keyword research:
      • Conduct only very basic keyword research
      • Don’t include keywords outlining problems for which people seek solutions
    http://www.TurbochargeYourOnlineMarketing.com
  • Here are 7 secrets to a successful keyword research campaign: http://www.TurbochargeYourOnlineMarketing.com
    • Define your target topic or interest
    http://www.TurbochargeYourOnlineMarketing.com
    • Define your target topic or interest
      • Use 1-2 words to describe your topic
    http://www.TurbochargeYourOnlineMarketing.com
    • Define your target topic or interest
      • Use 1-2 words to describe your topic
      • Example: pest control business
    http://www.TurbochargeYourOnlineMarketing.com
    • Define synonyms for your topic area
    http://www.TurbochargeYourOnlineMarketing.com
    • Define synonyms for your topic area
      • Use an online thesaurus or Google Sets
    http://www.TurbochargeYourOnlineMarketing.com
    • Define synonyms for your topic area
      • Use an online thesaurus or Google Sets
      • Example: pest control business might also be called exterminating business, rodent control, insect control, bug business, and pest control company
    http://www.TurbochargeYourOnlineMarketing.com
  • 3. Use "how" to help define problems in your topic area http://www.TurbochargeYourOnlineMarketing.com
    • 3. Use "how" to help define problems in your topic area
      • Target marketing is seeking answers to their problems by asking "how" questions
    http://www.TurbochargeYourOnlineMarketing.com
    • 3. Use "how" to help define problems in your topic area
      • Target marketing is seeking answers to their problems by asking "how" questions
      • use Google's free Keyword Tool to help define some of the problems of our example, a pest control business
    http://www.TurbochargeYourOnlineMarketing.com
    • 3. Use "how" to help define problems in your topic area
      • Target marketing is seeking answers to their problems by asking "how" questions
      • use Google's free Keyword Tool to help define some of the problems of our example, a pest control business
      • Plug in the synonyms brainstormed in Step #2
    http://www.TurbochargeYourOnlineMarketing.com
    • 3. Use "how" to help define problems in your topic area
      • Target marketing is seeking answers to their problems by asking "how" questions
      • use Google's free Keyword Tool to help define some of the problems of our example, a pest control business
      • Plug in the synonyms brainstormed in Step #2
      • Common questions might be things like how to do one of the following in a pest control business: start, grow, train employees, find employees, market, advertise, price services, bill customers, bid for contracts, buy, insure, find supplies, and write a business plan.
    http://www.TurbochargeYourOnlineMarketing.com
  • 4. Record your action terms http://www.TurbochargeYourOnlineMarketing.com
    • 4. Record your action terms
      • Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding
    http://www.TurbochargeYourOnlineMarketing.com
    • 4. Record your action terms
      • Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding
      • These are terms that people use to help them solve the problems they have with their pest control businesses
    http://www.TurbochargeYourOnlineMarketing.com
    • 4. Record your action terms
      • Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding
      • These are terms that people use to help them solve the problems they have with their pest control businesses
      • Create a list for each of these terms and brainstorm synonyms for these terms
    http://www.TurbochargeYourOnlineMarketing.com
  • 5. Group and research http://www.TurbochargeYourOnlineMarketing.com
    • 5. Group and research
        • Enter the action term with the target topic into keyword tool to see what people are searching for
    http://www.TurbochargeYourOnlineMarketing.com
    • 5. Group and research
        • Enter the action term with the target topic into keyword tool to see what people are searching for
        • Example: for the term "how to start a pest control business," you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc.
    http://www.TurbochargeYourOnlineMarketing.com
    • 5. Group and research
        • Enter the action term with the target topic into keyword tool to see what people are searching for
        • Example: for the term "how to start a pest control business," you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc.
        • Organize the keywords into groups according to the problem being solved or action being taken
    http://www.TurbochargeYourOnlineMarketing.com
  • 6. Count the searches http://www.TurbochargeYourOnlineMarketing.com
    • 6. Count the searches
        • Look for the largest clusters and count the searches
    http://www.TurbochargeYourOnlineMarketing.com
    • 6. Count the searches
        • Look for the largest clusters and count the searches
        • Don't overlook the groups with smaller searches
    http://www.TurbochargeYourOnlineMarketing.com
    • 6. Count the searches
        • Look for the largest clusters and count the searches
        • Don't overlook the groups with smaller searches
        • Smaller searches referred to as "long-tail keywords,” or less competitive keywords that make it easier for you to use to rise to the top of the search engines, rather than being one of millions competing for a very competitive term
    http://www.TurbochargeYourOnlineMarketing.com
  • 7. Use the keywords http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
        • Upload web pages on these topics
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
        • Upload web pages on these topics
        • Update the meta tags on your web pages using these terms
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
        • Upload web pages on these topics
        • Update the meta tags on your web pages using these terms
        • Make videos or podcasts about these topics
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
        • Upload web pages on these topics
        • Update the meta tags on your web pages using these terms
        • Make videos or podcasts about these topics
        • Create information products
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
        • Upload web pages on these topics
        • Update the meta tags on your web pages using these terms
        • Make videos or podcasts about these topics
        • Create information products
        • Create pay-per-click campaigns about these topics
    http://www.TurbochargeYourOnlineMarketing.com
    • 7. Use the keywords
        • Write articles on these topics
        • Create blog posts about these topics
        • Upload web pages on these topics
        • Update the meta tags on your web pages using these terms
        • Make videos or podcasts about these topics
        • Create information products
        • Create pay-per-click campaigns about these topics
        • Design classified ads using these topics
    http://www.TurbochargeYourOnlineMarketing.com
  • To conduct thorough keyword research for your target market: http://www.TurbochargeYourOnlineMarketing.com
    • To conduct thorough keyword research for your target market:
        • Set aside 2-3 hours one day
    http://www.TurbochargeYourOnlineMarketing.com
    • To conduct thorough keyword research for your target market:
        • Set aside 2-3 hours one day
        • Discover all the other options to solve the problems of your target market
    http://www.TurbochargeYourOnlineMarketing.com
  • http://www.TurbochargeYourOnlineMarketing.com Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Business From the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook.