7 Secrets To Successful Keyword Research

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As people search for information online, they use keywords to find the information that they are seeking. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. The quickest way to gain that insight is by conducting thorough keyword research campaign.

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  • It can also be helpful to try and judge the competition by using google's allintitle feature. I particularly agree with making a note of actionable terms when doing keyword research.
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7 Secrets To Successful Keyword Research

  1. 1. 7 Secrets to Successful Keyword Research http://www.TurbochargeYourOnlineMarketing.com
  2. 2. As people search for information online, they use keywords to find the information that they are seeking. http://www.TurbochargeYourOnlineMarketing.com
  3. 3. In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. http://www.TurbochargeYourOnlineMarketing.com
  4. 4. The quickest way to gain that insight is by conducting thorough keyword research campaign. http://www.TurbochargeYourOnlineMarketing.com
  5. 5. <ul><li>Problems with most keyword research: </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  6. 6. <ul><li>Problems with most keyword research: </li></ul><ul><ul><li>Conduct only very basic keyword research </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  7. 7. <ul><li>Problems with most keyword research: </li></ul><ul><ul><li>Conduct only very basic keyword research </li></ul></ul><ul><ul><li>Don’t include keywords outlining problems for which people seek solutions </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  8. 8. Here are 7 secrets to a successful keyword research campaign: http://www.TurbochargeYourOnlineMarketing.com
  9. 9. <ul><li>Define your target topic or interest </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  10. 10. <ul><li>Define your target topic or interest </li></ul><ul><ul><li>Use 1-2 words to describe your topic </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  11. 11. <ul><li>Define your target topic or interest </li></ul><ul><ul><li>Use 1-2 words to describe your topic </li></ul></ul><ul><ul><li>Example: pest control business </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  12. 12. <ul><li>Define synonyms for your topic area </li></ul>http://www.TurbochargeYourOnlineMarketing.com
  13. 13. <ul><li>Define synonyms for your topic area </li></ul><ul><ul><li>Use an online thesaurus or Google Sets </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  14. 14. <ul><li>Define synonyms for your topic area </li></ul><ul><ul><li>Use an online thesaurus or Google Sets </li></ul></ul><ul><ul><li>Example: pest control business might also be called exterminating business, rodent control, insect control, bug business, and pest control company </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  15. 15. 3. Use &quot;how&quot; to help define problems in your topic area http://www.TurbochargeYourOnlineMarketing.com
  16. 16. <ul><li>3. Use &quot;how&quot; to help define problems in your topic area </li></ul><ul><ul><li>Target marketing is seeking answers to their problems by asking &quot;how&quot; questions </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  17. 17. <ul><li>3. Use &quot;how&quot; to help define problems in your topic area </li></ul><ul><ul><li>Target marketing is seeking answers to their problems by asking &quot;how&quot; questions </li></ul></ul><ul><ul><li>use Google's free Keyword Tool to help define some of the problems of our example, a pest control business </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  18. 18. <ul><li>3. Use &quot;how&quot; to help define problems in your topic area </li></ul><ul><ul><li>Target marketing is seeking answers to their problems by asking &quot;how&quot; questions </li></ul></ul><ul><ul><li>use Google's free Keyword Tool to help define some of the problems of our example, a pest control business </li></ul></ul><ul><ul><li>Plug in the synonyms brainstormed in Step #2 </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  19. 19. <ul><li>3. Use &quot;how&quot; to help define problems in your topic area </li></ul><ul><ul><li>Target marketing is seeking answers to their problems by asking &quot;how&quot; questions </li></ul></ul><ul><ul><li>use Google's free Keyword Tool to help define some of the problems of our example, a pest control business </li></ul></ul><ul><ul><li>Plug in the synonyms brainstormed in Step #2 </li></ul></ul><ul><ul><li>Common questions might be things like how to do one of the following in a pest control business: start, grow, train employees, find employees, market, advertise, price services, bill customers, bid for contracts, buy, insure, find supplies, and write a business plan. </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  20. 20. 4. Record your action terms http://www.TurbochargeYourOnlineMarketing.com
  21. 21. <ul><li>4. Record your action terms </li></ul><ul><ul><li>Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  22. 22. <ul><li>4. Record your action terms </li></ul><ul><ul><li>Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding </li></ul></ul><ul><ul><li>These are terms that people use to help them solve the problems they have with their pest control businesses </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  23. 23. <ul><li>4. Record your action terms </li></ul><ul><ul><li>Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding </li></ul></ul><ul><ul><li>These are terms that people use to help them solve the problems they have with their pest control businesses </li></ul></ul><ul><ul><li>Create a list for each of these terms and brainstorm synonyms for these terms </li></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  24. 24. 5. Group and research http://www.TurbochargeYourOnlineMarketing.com
  25. 25. <ul><li>5. Group and research </li></ul><ul><ul><ul><li>Enter the action term with the target topic into keyword tool to see what people are searching for </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  26. 26. <ul><li>5. Group and research </li></ul><ul><ul><ul><li>Enter the action term with the target topic into keyword tool to see what people are searching for </li></ul></ul></ul><ul><ul><ul><li>Example: for the term &quot;how to start a pest control business,&quot; you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc. </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  27. 27. <ul><li>5. Group and research </li></ul><ul><ul><ul><li>Enter the action term with the target topic into keyword tool to see what people are searching for </li></ul></ul></ul><ul><ul><ul><li>Example: for the term &quot;how to start a pest control business,&quot; you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc. </li></ul></ul></ul><ul><ul><ul><li>Organize the keywords into groups according to the problem being solved or action being taken </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  28. 28. 6. Count the searches http://www.TurbochargeYourOnlineMarketing.com
  29. 29. <ul><li>6. Count the searches </li></ul><ul><ul><ul><li>Look for the largest clusters and count the searches </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  30. 30. <ul><li>6. Count the searches </li></ul><ul><ul><ul><li>Look for the largest clusters and count the searches </li></ul></ul></ul><ul><ul><ul><li>Don't overlook the groups with smaller searches </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  31. 31. <ul><li>6. Count the searches </li></ul><ul><ul><ul><li>Look for the largest clusters and count the searches </li></ul></ul></ul><ul><ul><ul><li>Don't overlook the groups with smaller searches </li></ul></ul></ul><ul><ul><ul><li>Smaller searches referred to as &quot;long-tail keywords,” or less competitive keywords that make it easier for you to use to rise to the top of the search engines, rather than being one of millions competing for a very competitive term </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  32. 32. 7. Use the keywords http://www.TurbochargeYourOnlineMarketing.com
  33. 33. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  34. 34. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  35. 35. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul><ul><ul><ul><li>Upload web pages on these topics </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  36. 36. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul><ul><ul><ul><li>Upload web pages on these topics </li></ul></ul></ul><ul><ul><ul><li>Update the meta tags on your web pages using these terms </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  37. 37. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul><ul><ul><ul><li>Upload web pages on these topics </li></ul></ul></ul><ul><ul><ul><li>Update the meta tags on your web pages using these terms </li></ul></ul></ul><ul><ul><ul><li>Make videos or podcasts about these topics </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  38. 38. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul><ul><ul><ul><li>Upload web pages on these topics </li></ul></ul></ul><ul><ul><ul><li>Update the meta tags on your web pages using these terms </li></ul></ul></ul><ul><ul><ul><li>Make videos or podcasts about these topics </li></ul></ul></ul><ul><ul><ul><li>Create information products </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  39. 39. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul><ul><ul><ul><li>Upload web pages on these topics </li></ul></ul></ul><ul><ul><ul><li>Update the meta tags on your web pages using these terms </li></ul></ul></ul><ul><ul><ul><li>Make videos or podcasts about these topics </li></ul></ul></ul><ul><ul><ul><li>Create information products </li></ul></ul></ul><ul><ul><ul><li>Create pay-per-click campaigns about these topics </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  40. 40. <ul><li>7. Use the keywords </li></ul><ul><ul><ul><li>Write articles on these topics </li></ul></ul></ul><ul><ul><ul><li>Create blog posts about these topics </li></ul></ul></ul><ul><ul><ul><li>Upload web pages on these topics </li></ul></ul></ul><ul><ul><ul><li>Update the meta tags on your web pages using these terms </li></ul></ul></ul><ul><ul><ul><li>Make videos or podcasts about these topics </li></ul></ul></ul><ul><ul><ul><li>Create information products </li></ul></ul></ul><ul><ul><ul><li>Create pay-per-click campaigns about these topics </li></ul></ul></ul><ul><ul><ul><li>Design classified ads using these topics </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  41. 41. To conduct thorough keyword research for your target market: http://www.TurbochargeYourOnlineMarketing.com
  42. 42. <ul><li>To conduct thorough keyword research for your target market: </li></ul><ul><ul><ul><li>Set aside 2-3 hours one day </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  43. 43. <ul><li>To conduct thorough keyword research for your target market: </li></ul><ul><ul><ul><li>Set aside 2-3 hours one day </li></ul></ul></ul><ul><ul><ul><li>Discover all the other options to solve the problems of your target market </li></ul></ul></ul>http://www.TurbochargeYourOnlineMarketing.com
  44. 44. http://www.TurbochargeYourOnlineMarketing.com Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Business From the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook.

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