7 Secrets To Successful Keyword Research

7 Secrets to Successful Keyword Research http://www.TurbochargeYourOnlineMarketing.com

As people search for information online, they use keywords to find the information that they are seeking. http://www.TurbochargeYourOnlineMarketing.com

In order to be found online by your target market, you need insight about the keywords they use to search for a business like yours. http://www.TurbochargeYourOnlineMarketing.com

The quickest way to gain that insight is by conducting thorough keyword research campaign. http://www.TurbochargeYourOnlineMarketing.com

Problems with most keyword research:
http://www.TurbochargeYourOnlineMarketing.com

Conduct only very basic keyword research

Conduct only very basic keyword research
Don’t include keywords outlining problems for which people seek solutions

Here are 7 secrets to a successful keyword research campaign: http://www.TurbochargeYourOnlineMarketing.com

Define your target topic or interest

Use 1-2 words to describe your topic

Use 1-2 words to describe your topic
Example: pest control business

Define synonyms for your topic area

Use an online thesaurus or Google Sets

Use an online thesaurus or Google Sets
Example: pest control business might also be called exterminating business, rodent control, insect control, bug business, and pest control company

3. Use "how" to help define problems in your topic area http://www.TurbochargeYourOnlineMarketing.com

3. Use "how" to help define problems in your topic area
Target marketing is seeking answers to their problems by asking "how" questions

use Google's free Keyword Tool to help define some of the problems of our example, a pest control business

Plug in the synonyms brainstormed in Step #2

Plug in the synonyms brainstormed in Step #2
Common questions might be things like how to do one of the following in a pest control business: start, grow, train employees, find employees, market, advertise, price services, bill customers, bid for contracts, buy, insure, find supplies, and write a business plan.

4. Record your action terms http://www.TurbochargeYourOnlineMarketing.com

4. Record your action terms
Note the action terms that were used found in this example -- starting, buying, growing, marketing, training, advertising, billing and bidding

These are terms that people use to help them solve the problems they have with their pest control businesses

These are terms that people use to help them solve the problems they have with their pest control businesses
Create a list for each of these terms and brainstorm synonyms for these terms

5. Group and research http://www.TurbochargeYourOnlineMarketing.com

5. Group and research
Enter the action term with the target topic into keyword tool to see what people are searching for

Example: for the term "how to start a pest control business," you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc.

Example: for the term "how to start a pest control business," you would see results like: mosquito control, electronic pest control, ant extermination, roach extermination, how to kill fleas, pest control software, pest control license, etc.
Organize the keywords into groups according to the problem being solved or action being taken

6. Count the searches http://www.TurbochargeYourOnlineMarketing.com

6. Count the searches
Look for the largest clusters and count the searches

Don't overlook the groups with smaller searches

Don't overlook the groups with smaller searches
Smaller searches referred to as "long-tail keywords,” or less competitive keywords that make it easier for you to use to rise to the top of the search engines, rather than being one of millions competing for a very competitive term

7. Use the keywords http://www.TurbochargeYourOnlineMarketing.com

7. Use the keywords
Write articles on these topics

7. Use the keywords
Create blog posts about these topics

7. Use the keywords
Upload web pages on these topics

7. Use the keywords
Update the meta tags on your web pages using these terms

7. Use the keywords
Make videos or podcasts about these topics

7. Use the keywords
Create information products

7. Use the keywords
Create pay-per-click campaigns about these topics

7. Use the keywords
Create pay-per-click campaigns about these topics
Design classified ads using these topics

To conduct thorough keyword research for your target market: http://www.TurbochargeYourOnlineMarketing.com

To conduct thorough keyword research for your target market:
Set aside 2-3 hours one day

To conduct thorough keyword research for your target market:
Set aside 2-3 hours one day
Discover all the other options to solve the problems of your target market

http://www.TurbochargeYourOnlineMarketing.com Learn the 7 Internet Marketing Secrets That Separate the Top 1% of Online Business From the Rest If you’re frustrated, confused, and looking for help in how to market and promote your service business online, you need to download this free ebook.

7 Secrets To Successful Keyword Research

by Donna Gunter on Feb 16, 2010

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