The proposal is to throw an innovative high-tech event at Casa de Portugal in Brazil to showcase the Diesel brand. It will invite 1200 special guests from the Rio-SP corridor including celebrities, editors, and top clients. There will be a VIP lounge with champagne and cocktails, partnerships with tech brands like HTC to showcase new devices, and attractions like top Brazilian DJs and a potential special international DJ.

2. CONCEPT The proposal is to throw a High Tech , innovating and futurist event incorporating the Diesel DNA. We want a memorable bash, especially because people expect that of us VENUE Casa de Portugal – (TBC) One of the main Portuguese entities in Brazil, It’s an old and totally imperial building and will provide a contrast to our event. The idea is to juxtapose old and new , traditional rules with no rules

3. Casa de Portugal

4. MAILING The Rio-SP corridor’s TOP four promoters will select the 1200 special guests. The mix consists of young, powerful and cool people, among them celebrities, editors, trend setters, VIPs and TOP clients VIP LOUNGE Lounge for two hundred with special bar service which will include Velve Clicquot, Skyy Vodka, Red Bull as well as special concoctions and finger food

5. OUR PARTNERS Skyy Vodka, Red Bull and HTC (tentative partner) SKYY Vodka, Red Bull: supplying products HTC is an innovating technology company that manufactures smartphone communication devices providing value-added design and world-class logistic and service capabilities. HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. To get more familiar with this potential sponsor go to www.htc.com Our idea is to create a space where our guests can have fun with this new HTC technology, (iBar, iMusic, imessaging, event photos integrated with big screen, as well as many other smart and fun ideas which may be possible) but without having the smartphone rob the spotlight. HTC would distribute fifty Smartphone packages as gifts to our guests. We intend customize an invitation box for fifty opinion leaders with one special Diesel denim and HTC Smartphone

6. BAR Open Bar with Skyy Vodka, Red Bull. (We offer to Red Bull to do an interactive bar) RETURN FOR PARTNERS The imprint them on the invitation and the brand exposure at the event

7. TV PRODUCTION Live coverage of the event, with a presenter (VJ of MTV Brazil) interviewing the attractions and the guests in a lounge. We will have at least two cameraman

8. MINI POP-UP STORE The mini pop store will be installed near the entrance of the event. ATRACTIONS DJs: Anderson Noise and Gui Borato ( Brazilian Top DJs ) SPECIAL ATRACTION DJ (negotiating) DJ Armin Van Buuren