1. Are You Using Email To Your Advantage? Don't Miss These
Top Marketing Tips
This article was developed to help you launch an internet campaign that will accomplish all of
these goals.
Do not send out rough drafts of your content. Write out what you want to say, and then cut
the word count in half and rewrite to fit within your new limit. This generates messages that
get to the point. Readers want to spend no more than three paragraphs of time reading your
message, and maybe not even that.
When people opt-in to your email marketing list, you need to let them know what to expect up
front. Tell subscribers how often they can expect to hear from you and what types of
communications you will be sending them. If they are expecting the volume of mail you will
be sending, they are less likely to get frustrated and unsubscribe.
When creating text for your email marketing campaign, make sure you use fonts that reflect
the tone of what your email is trying to convey to the customer. This is important in providing
the right emphasis, and it conveys the message clearly to the customer. This will work
wonders in keeping the reader intrigued.
Take timing into consideration as to when your messages are sent. Try and time your
messages for when readers are likely to be reading. For consumers, this is probably
evenings and weekends. For business clientele, weekday mornings are more ideal. Emails
sent in off hours can get buried further down in inboxes than will likely get attention if
someone is deleting a bunch of messages at once. Do not forget about time zone differences
either.
There are zombie email addresses, and people do sell them. This not only wastes your time,
but it keeps your messages from getting to the right targeted customers. Make sure you
know what you are getting into, and make sure you are sending messages to people that
could actually do business with you.
Encourage and remind your subscribers to add your email address to their safe sender list.
Your messages might come through the first few times, but their email client or spam filter
might change its mind after a few more messages. Only by being a manual addition to their
safe sender list can you be sure you will always get through.
With any email marketing campaign, you should utilize some type of tracking or analytic
software. By tracking your campaigns, you can determine what was successful and what
failed. By using a combination of post-click analytics, coupon codes and link tracking, you will
gain information to help you tweak your next email campaign into one that has a higher
success rate.

2. To get the most out of each email you send, try to focus each message on a single clear,
concise message. Your readers should know what you are trying to say within the first few
seconds of reading the message. Give them a call to action that is clear, and that they can
easily respond to.
You will have found the answer to many of your questions here, so take what you've learned
and implement it into a successful email marketing campaign. If you have further questions,
you can continue learning by reading articles, blogs and forums, never stop searching out
knowledge. Stop Now And Read These Email Marketing Tips