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CHAPTER 2


1) What impacts the management of a specific event?
2) In the context of a sport facility, define sport event management.
3) What is a stakeholder?
4) How does an event triangle act as a tool for the event manager?
5) How does the festival frame act as a tool for the event manager?
6) State & summarize the 4 phases of event planning.
7) What is one of the most important elements of strategic planning for an
event?
8) What is one of the first documented examples of the strategic planning
process?
9) What are the 3 main types/categories of staff that a sport event/facility
manager will work with?
10) Aside from new venue construction, what is the single most difficult
aspect of producing a major sporting event?
11) Why conduct pre-event briefings & what are the 3 pre-event briefings
that should take place for all types of events?
12) What is the primary motivation for people to volunteer?
“REPORT: METS MADE PITCH FOR CASINO”
1) What real estate company operated by Mets owner Fred Wilpon & family, pitched a casino adjacent to Citi Field in
September 2011?

-STERLING EQUITIES

2) How many acres were they looking to acquire?

-62 ACRES

3) How much money did they offer the City of New York for the 62 acres?

-$100 MILLION

4) Who did the company have lined up to operate the casino?

-THE SHINNECOCK INDIAN NATION

5) A live-dealer casino is not legal in NY except for where?

-TRIBAL LANDS

6) Instead of for a casino, the company was given land to construct what?

-A $3 BILLION ENTERTAINMENT COMPLEX

7) The pitch for the casino was being delivered during the height of the Mets owners’ financial troubles related to what?

-BERNARD MADOFF’S PONZI SCHEME
MANAGEMENT
             “ACCOMPLISHING GOALS THROUGH PEOPLE.”




                   2) SPORT EVENT MANAGEMENT
“A SOCIAL & TECHNICAL PROCESS THAT UTILIZES A FACILITY’S RESOURCES
& INFLUENCES HUMAN BEHAVIOR TO PRODUCE AN EVENT CONSISTENT WITH
         A FACILITY & EVENT’S PHILOSOPHY, MISSION, & GOALS.”
CAREERBUILDER.COM ASKED SEVERAL HIGH RANKING EXECUTIVES OF
COMPANIES, AS WELL AS AUTHORS OF LEADERSHIP TEXTBOOKS, WHAT ARE
            THE 5 TRAITS THAT MAKE FOR A GOOD LEADER?

Honesty: Always do the honest thing. It makes employees feel like they know where
they stand with you at all times.

Confidence: If you don't believe in yourself, no one will. The reality is people want to
know what you know for sure -- and what you don't. Having the confidence to say "I don't
know" is a powerful skill.

Celebration: In today's work environment, people are working very long hours and they
need to take some time to celebrate their successes in order to recharge their batteries.
Those leaders who fail to do this create a burnout environment.

Fearlessness: True leaders are not afraid to take risks or make mistakes. True leaders
make mistakes born from risk.

Compassion: Too many leaders these days manage with the balance sheet, often times
at the expense of their employees and long-term customer relationships. Talented
people want to work for leaders and organizations that truly care about their employees
and the communities in which they operate.
1) WHAT IMPACTS THE MANAGEMENT OF A SPECIFIC EVENT?


•THE FACILITY IN WHICH IT IS HELD.
FACILITY LIMITATIONS


1) PHYSICAL LIMITATIONS
2) PHILOSOPHY & MISSION
3) WHAT IS A STAKEHOLDER?
“ONE WHO IS INVOLVED IN OR AFFECTED BY A COURSE OF ACTION.”




                     EVENT STAKEHOLDER
     “PARTIES WHO HAVE A STAKE IN THE EVENT’S SUCCESS.”




1) PARTICIPANTS         2) SPECTATORS         3) SPONSORS
4) WHAT IS AN EVENT TRIANGLE?
•AN EVENT MANAGEMENT TOOL THAT HELPS TO IDENTIFY THE
IMPORTANT STAKEHOLDERS.




           PARTICIPANTS                SPONSORS




                          SPECTATORS
                DUTIES OF FACILITY/EVENT MANAGER:
1) ACCURATELY IDENTIFY STAKEHOLDERS’ EXPRESSED/UNEXPRESSED
   NEEDS, WANTS, & DESIRES.
2) RECOGNIZE IF & WHEN STAKEHOLDERS’ NEEDS, WANTS, & DESIRES
   CONFLICT.
3) SUCCESSFULLY NEGOTIATE CONTESTED AREAS OF CONFLICT TO SATISFY
   EACH GROUP’S NEEDS, WANTS, & DESIRES.
EVENT STAKEHOLDERS’ NEEDS, WANTS, & DESIRES CONFLICT
5) WHAT IS A FESTIVAL FRAME?
•CONCEPTUALIZES THE SPORT EVENT AS A SERIES OF CONCENTRIC
FRAMES OR RINGS, THROUGH WHICH SPECTATORS MIGRATE ON
THEIR WAY TO THE ACTUAL SPORT EVENT.


FESTIVAL FRAME: AREAS THE SPECTATOR MUST NAVIGATE.
     -PARKING LOTS, ENTRANCES, CONCOURSES, ETC.


SPECTACLE FRAME: AREAS THE SPECTATOR VIEWS THE EVENT.
     -VARIOUS TYPES OF SEATING, RESTAURANTS, ETC.


BACKSTAGE FRAME: AREAS OFTEN HIDDEN TO THE SPECTATOR.
     -STAFF OFFICES, SECURITY COMMAND CENTERS, LOCKER
     ROOMS, ETC.

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Chapter 2

  • 1. CHAPTER 2 1) What impacts the management of a specific event? 2) In the context of a sport facility, define sport event management. 3) What is a stakeholder? 4) How does an event triangle act as a tool for the event manager? 5) How does the festival frame act as a tool for the event manager? 6) State & summarize the 4 phases of event planning. 7) What is one of the most important elements of strategic planning for an event? 8) What is one of the first documented examples of the strategic planning process? 9) What are the 3 main types/categories of staff that a sport event/facility manager will work with? 10) Aside from new venue construction, what is the single most difficult aspect of producing a major sporting event? 11) Why conduct pre-event briefings & what are the 3 pre-event briefings that should take place for all types of events? 12) What is the primary motivation for people to volunteer?
  • 2. “REPORT: METS MADE PITCH FOR CASINO”
  • 3. 1) What real estate company operated by Mets owner Fred Wilpon & family, pitched a casino adjacent to Citi Field in September 2011? -STERLING EQUITIES 2) How many acres were they looking to acquire? -62 ACRES 3) How much money did they offer the City of New York for the 62 acres? -$100 MILLION 4) Who did the company have lined up to operate the casino? -THE SHINNECOCK INDIAN NATION 5) A live-dealer casino is not legal in NY except for where? -TRIBAL LANDS 6) Instead of for a casino, the company was given land to construct what? -A $3 BILLION ENTERTAINMENT COMPLEX 7) The pitch for the casino was being delivered during the height of the Mets owners’ financial troubles related to what? -BERNARD MADOFF’S PONZI SCHEME
  • 4. MANAGEMENT “ACCOMPLISHING GOALS THROUGH PEOPLE.” 2) SPORT EVENT MANAGEMENT “A SOCIAL & TECHNICAL PROCESS THAT UTILIZES A FACILITY’S RESOURCES & INFLUENCES HUMAN BEHAVIOR TO PRODUCE AN EVENT CONSISTENT WITH A FACILITY & EVENT’S PHILOSOPHY, MISSION, & GOALS.”
  • 5. CAREERBUILDER.COM ASKED SEVERAL HIGH RANKING EXECUTIVES OF COMPANIES, AS WELL AS AUTHORS OF LEADERSHIP TEXTBOOKS, WHAT ARE THE 5 TRAITS THAT MAKE FOR A GOOD LEADER? Honesty: Always do the honest thing. It makes employees feel like they know where they stand with you at all times. Confidence: If you don't believe in yourself, no one will. The reality is people want to know what you know for sure -- and what you don't. Having the confidence to say "I don't know" is a powerful skill. Celebration: In today's work environment, people are working very long hours and they need to take some time to celebrate their successes in order to recharge their batteries. Those leaders who fail to do this create a burnout environment. Fearlessness: True leaders are not afraid to take risks or make mistakes. True leaders make mistakes born from risk. Compassion: Too many leaders these days manage with the balance sheet, often times at the expense of their employees and long-term customer relationships. Talented people want to work for leaders and organizations that truly care about their employees and the communities in which they operate.
  • 6. 1) WHAT IMPACTS THE MANAGEMENT OF A SPECIFIC EVENT? •THE FACILITY IN WHICH IT IS HELD.
  • 7. FACILITY LIMITATIONS 1) PHYSICAL LIMITATIONS 2) PHILOSOPHY & MISSION
  • 8. 3) WHAT IS A STAKEHOLDER? “ONE WHO IS INVOLVED IN OR AFFECTED BY A COURSE OF ACTION.” EVENT STAKEHOLDER “PARTIES WHO HAVE A STAKE IN THE EVENT’S SUCCESS.” 1) PARTICIPANTS 2) SPECTATORS 3) SPONSORS
  • 9. 4) WHAT IS AN EVENT TRIANGLE? •AN EVENT MANAGEMENT TOOL THAT HELPS TO IDENTIFY THE IMPORTANT STAKEHOLDERS. PARTICIPANTS SPONSORS SPECTATORS DUTIES OF FACILITY/EVENT MANAGER: 1) ACCURATELY IDENTIFY STAKEHOLDERS’ EXPRESSED/UNEXPRESSED NEEDS, WANTS, & DESIRES. 2) RECOGNIZE IF & WHEN STAKEHOLDERS’ NEEDS, WANTS, & DESIRES CONFLICT. 3) SUCCESSFULLY NEGOTIATE CONTESTED AREAS OF CONFLICT TO SATISFY EACH GROUP’S NEEDS, WANTS, & DESIRES.
  • 10. EVENT STAKEHOLDERS’ NEEDS, WANTS, & DESIRES CONFLICT
  • 11. 5) WHAT IS A FESTIVAL FRAME? •CONCEPTUALIZES THE SPORT EVENT AS A SERIES OF CONCENTRIC FRAMES OR RINGS, THROUGH WHICH SPECTATORS MIGRATE ON THEIR WAY TO THE ACTUAL SPORT EVENT. FESTIVAL FRAME: AREAS THE SPECTATOR MUST NAVIGATE. -PARKING LOTS, ENTRANCES, CONCOURSES, ETC. SPECTACLE FRAME: AREAS THE SPECTATOR VIEWS THE EVENT. -VARIOUS TYPES OF SEATING, RESTAURANTS, ETC. BACKSTAGE FRAME: AREAS OFTEN HIDDEN TO THE SPECTATOR. -STAFF OFFICES, SECURITY COMMAND CENTERS, LOCKER ROOMS, ETC.