Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

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Art & Photos Business Technology

Redesign Project
Jamba Juice
Sowmya Rajendran0 Sowmya Rajendran

good choices
Iconic Representation
Mnemonic Device
Storytelling
Framing
Color
Modularity
Similarity
Closure
Contour Bias
Good Continuation
Sowmya Rajendran

Top-Down Lighting Bias
Three-Dimensional Projection
Signal-to-Noise Ratio
Color
Alignment
Horror Vacui
Ockham’s Razor
Legibility
Readability
Visibility
Highlighting
Proximity
Consistency
Threat Detection
Scaling Fallacy
poor choices
Sowmya Rajendran

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Final presentations sjr091020 attempt_2014-05-08-08-01-37_sowmya_rajendran_jamba_juice_redesign_final

1. Redesign Project Jamba Juice Sowmya Rajendran0 Sowmya Rajendran

2. good choices Iconic Representation Mnemonic Device Storytelling Framing Color Modularity Similarity Closure Contour Bias Good Continuation Sowmya Rajendran

3. Top-Down Lighting Bias Three-Dimensional Projection Signal-to-Noise Ratio Color Alignment Horror Vacui Ockham’s Razor Legibility Readability Visibility Highlighting Proximity Consistency Threat Detection Scaling Fallacy poor choices Sowmya Rajendran

4. Sowmya Rajendran process

5. Sowmya Rajendran process

6. Sowmya Rajendran process

7. Sowmya Rajendran typeface

8. Sowmya Rajendran typeface

9. Sowmya Rajendran typeface

10. Sowmya Rajendran mark

11. Sowmya Rajendran mark Before After

12. Sowmya Rajendran logo

13. Sowmya Rajendran color

14. Sowmya Rajendran logo

15. Sowmya Rajendran logo