The document discusses factors that a website needs to be effective at generating new business. It covers evaluating current site performance, search engine optimization (SEO), things that can be done now like setting goals for what visitors should do on the site. It also discusses tools like Google Analytics for analyzing traffic, alternatives for driving traffic, making calls to action effective through contrast, incentives and direction. Other tips include using strong headlines, photos, validation, telling a story, making the product the focus, and optimizing for mobile and ease of contact.

1. Factors Your Website
Needs to Be Effective at
     
Generating New
Business
___________ ~ ___________
DEREK KEY, @derekskey

2. What
We’ll
Cover

3. - Evaluating Your Site -
- Current Performance -
- Search Engine Optimization
(SEO) -
- Things you can do now to
what we’ll cover

4. Two
Questions

5. 1. How to Get
Visitors to Your
Site?
2. What actions
would you like
visitors to
complete?
getting them there

6. Google Analytics
www.google.com/analytics
getting them there

7. Alternatives
www.schipul.com/diy-seo
getting them there

8. Alternatives adwords.google.com/o/KeywordTool
getting them there

9. What do you want your site
users to do?
- What gets real estate?
- Prioritize CTA’s
- Think about what is
important to you AND
your audience
what now?

10. 
Effective
Calls to
Action

11. Create a Sense of
Contrasting colors
Direction
Showing
Presenting an Incentive
Product
effective calls to action

12. HUBSPOT
www.hubspot.com/examples-of-effective-calls-to-action
effective calls to action

13. Use

a Strong
Headline

14. use a strong headline

15. 
Photos

16. photos via www.flickr.com/eschipul

17. photos

18. Validation
photos

19. Tell Your Story
photos

20. 
Dynamic

21. dynamic

22. dynamic

23. Ease of use changes
behavior
dynamic

24. Make
Your

Product
the Hero

25. make your product the hero

26. 
Easy to
Contact

27. easy to contact

28. Test

Contact
Forms

29. contact forms

30. easy to contact

31. Think
of the
User


32. think of the user

33. 
Mobile

34. mobile

35. 
Use Logos
for Business
Partners

36. use logos for business partners

37. Thank you,
Thank you
very much.
dkey@schipul.com
281 . 497 . 6567
ext 524
@derekskey
facebook.com/derekskey
www.derekskey.com