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"The problem about making
predictions about the future is that
you have to be so bold and so
outrageous that people would never
believe you. If people do believe you,
your predictions would fail by
completely underestimating the world
of the futureā€œ
Arthur C Clarke
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"Humans grossly overestimate what
is going to happen in the short term
and completely underestimate what is
going to happen in the long termā€
Dan Ariely
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HINDSIGHT
FORESIGHTHEARSIGHT
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1 HINDSIGHT
ā€¢ YESTERDAY
ā€¢ METRICS
ā€¢ MARKET
RESEARCH
ā€¢ OUT-OF-DATE
2 HEARSIGHT
ā€¢ TODAY
ā€¢ OBSERVE,
LISTEN
ā€¢ SOCIAL MEDIA
ā€¢ UP-TO-DATE
3 FORESIGHT
ā€¢ TOMORROW
ā€¢ TRENDS
ā€¢ SOCIAL
MEDIA
ā€¢ SCENARIOS
ā€¢ AHEAD-OF-
ANY-DATE
INSIGHT
CUSTOMER CENTRICITY
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