Blizcamp How To Sell On The Internet
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A presentation on how to increase sales leads on your website using hooks. The presentation was originally given by Seán Kirwan on the 7th of March at Bizcamp. This presentation is a discussion between Seán and Derek Kirwan on how to increase sales.
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Blizcamp How To Sell On The Internet
- 1. How to get and increase sales leads from your website Presented by: Seán Kirwan Strictly Private and Confidential © Denobi Ltd 2009 Presenter Seán Kirwan
- 2. Strictly Private and Confidential © Denobi Ltd 2009 Presenter Seán Kirwan
- 3. How to Sell Like a drug dealer
- 4. Who’s yer man? •MD of Denobi – a full service web agency •12 employees • 6 years old • Working in the online area for 10 years • 350+ customers • 95% of these are sales based websites Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 5. Good Content is only half the battle! You’ve got to Hook them in! Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 6. Hook’em in! Hooks are simply areas of your website that capture visitor information and interest. Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 7. Website Marketing - Time and Effort: Proposition X Benefits Features { X Print Web Media X Blogs X Web 2.0 Audience Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 8. Hooks – why bother? Contact Page: 100% Short contact forms every page: 350% Pricing Calculator: 425% 3 or more compelling hooks: 600% Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 9. A Corporate looking for a new IT Solution: • Review Problem Identification • Audit • Whitepaper – 10 things to avoid! Planning • Buyers Checklist • Pricing Calculator Budget • How to sell this to your boss Whitepaper Ass Covering • Here’s who else does it well within our Competitors industry • A best practice guide and case study on Implementation how to successfully implement your XXXX Solution Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 10. Sell like a drug dealer: 80% of heroin addicts didn’t pay for their first hit! Hooks work best when you give a small percentage away free.. Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
- 11. Q&A Go raibh míle maith agat Seán Kirwan Ph: 01 6283800 Em: sean@denobi.com http://twitter.com/sean_denobi www.denobi.com www.igopeople.com/o/1379-denobi-web-design Strictly Private and Confidential © Denobi Ltd 2008 Presenter Seán Kirwan
Editor's Notes
- Proposition Joe StewartPlayed By Robert F. Chew
- Beer – the solution to and cause of all life’s problems. Gauge the audience – hands for B2B, web industry, B2C, Saas
- MD of Denobi – a full service web agency12 employees 6 years old Working in the online area for 10 years 350+ customers 95% of these are sales based websites
- With all this content to write – it would be a shame if it was all to go to waste. But many companies do.They forget that the web needs hooks!
- SME Businesses owners and Marketing departments are spending a lot of time trying to articulateWhat exactly they are sellingWhat the benefits and features areAdd to that the fact that the content potentially needs to be altered for each audience type – for software this could include the Techie, the financial head and the managing director Then the content needs to be altered depending on the media that. Then through in the 2.0 technologies like IGOPeople, Facebook, Twitter
- We’ve collected stats on how Hook’s impact a business:Contact Page (tooked away) =