1. Superior SWOT Analysis: Using TOWS
Traditional SWOT analysis focuses on identifying Strengths, Weaknesses, Opportunities and
Threats as a tool for reviewing and assessing strategy, position and direction of a company or
business opportunity. TOWS analysis takes SWOT analysis a step further, by transforming the
information into an implementation plan. TOWS analysis is a process that requires
management to think critically about the business. TOWS analysis expands the traditional 2x2
SWOT matrix by developing strategies that leverage Strengths and minimize Weaknesses
relative to maximizing Opportunities and mitigating Threats. These are highlighted in the matrix
at the intersections of the Internal and External factors. By identifying strategies that could
improve a company's position, TOWS analysis allows management to choose those strategies
that most effectively capitalize on the available opportunities.
External
Opportunities Threats
TOWS
Strategic a) a)
b) b)
Alternatives c) c)
… …
Matrix
Strengths SO – Strategies that use ST – Strategies that use
strengths to maximize strengths to minimize threats
a) opportunities
b)
c) a) a)
… b) b)
c) c)
… …
Internal
Weaknesses WO – Strategies that minimize WT – Strategies that minimize
(or Limitations) weaknesses by taking weaknesses and avoid threats
advantage of opportunities
a)
b) a) a)
c) b) b)
… c) c)
… …
www.CFOsolve.com

2. About Dennis Fredrickson
Dennis Fredrickson has an impressive record of driving business growth
and has been instrumental in helping many organizations achieve
success. Business clients have realized benefits such as increased
competitive advantage, improved management of financial resources,
and the ability to make better-informed decisions that improved
business performance. This has resulted in increased sales, increased
net income and proactive management of opportunities and risks.
Dennis’ background includes diverse finance and management experience from within world-
class organizations including Universal Studios, Sprint, Employers Reinsurance (General
Electric), and Deloitte Touche, as-well-as small (including start-ups) and medium-sized
enterprises. His experience as a CFO and Finance executive includes financial planning &
analysis, strategic planning, forecasting & budgeting, profitability initiatives, business
development, restructuring, process reengineering and more. His well-rounded business
perspective, experience and achievements in fast-paced, dynamic environments provide a
unique combination of expertise and vision.
Dennis continues to provide targeted solutions to help clients achieve their business goals. He is
available to discuss your business challenges and opportunities. For more information or to
schedule an appointment, refer to the links and contact information below.
For more information, go to: www.CFOsolve.com
Connect with Dennis on LinkedIn: http://www.linkedin.com/in/fredricksond
Contact:
Cell: 813.390.5545
Dennis@CFOsolve.com
Interim CFO services driving business growth
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