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1. Social Media Channel Selection Tool
Rank each Social Media Channel on a scale of 1-10 for each criteria. There is a drop-down box for each Green, Amber, and Red cell.
Strategic Fit Impact Feasibility
Alignment Market Expected Technical Resources - Resources -
Social Media Channels with Goals Positioning
Industry
Reach
Cost/Benefit Customer
Risk Financial People
Weighting 15% 15% 10% 10% 15% 15% 10% 5% 5%
Twitter 3 4 2 5 6 7 4 3 1
Facebook 8 6 8 7 9 7 8 10 7
MySpace 8 6 6 6 7 7 6 5 7
Bebo 9 8 6 5 6 4 2 3 4
Wordpress 5 4 6 6 5 4 10 8 3
Linked In 1 2 2 3 2 5 2 3 1
You Tube 1 2 4 10 6 6 7 9 7
Flickr 6 6 4 4 6 2 4 5 3
Scribd 4 5 2 7 4 6 7 6 5
Docstoc 9 8 8 8 9 7 6 7 9

2. Rankings
Sort by selecting all Social Media Channels, Channel Score, Strategic Fit, Impact and Feasibility cells. Click "Data" and "Sort", and sort by Channel Score (Largest to Smallest).
Social Media Channels Channel Score Strategic Fit Impact Feasibility
Docstoc 8.0 3.4 3.2 1.4
Facebook 7.7 2.9 3.1 1.7
MySpace 6.6 2.7 2.7 1.2
Bebo 5.7 3.2 2.0 0.6
Wordpress 5.5 2.0 2.0 1.6
You Tube 5.2 0.9 2.8 1.5
Scribd 5.0 1.6 2.2 1.3
Flickr 4.6 2.2 1.6 0.8
Twitter 4.3 1.3 2.5 0.6
Linked In 2.4 0.7 1.4 0.4

3. Future Potentials Top Priorities
High
Facebook
Wordpress
You Tube
Docstoc
Scribd
MySpace
Feasibility
Bubble Size = Impact
Flickr
Twitter
Bebo
Linked In
Low
Potential Cuts Back Burners
Low High
Strategic Fit

4. Social Media Channel Selection Tool
Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required.
Strategic Fit Impact Feasibility
Weight
Alignment Market Expected Technical Resources - Resources -
Selection Criteria with Goals Positioning
Industry
Reach
Cost/Benefit Customer
Risk Financial People
Weighting Scale 15% 15% 10% 10% 15% 15% 10% 5% 5% 100%
Ranking Critieria: Definitions:
Alignment with Company Goals How aligned is this project to corporate goals & objectives?
Market Positioning Does this initiative position us better in the market?
Industry Would adopting this Social Media channel be attractive given your industry?
Expected Reach How popular is this Social Media channel? Will this provide a great deal of exposure?
Cost/Benefit Does this initiative have a solid cost/benefit?
Customer Will this initiative help us better service and maintain our existing accounts?
Technical Risk What is the probability of overcoming the technical challenges of the project?
Resources - Financial Do we have the financial resources to execute this initiative?
Resources - People Do we have the skills & bandwidth to execute this initiative?