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Marketing Strategy Plan Methodology & Tool-Kit

by on Mar 31, 2012

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Developing a Corporate Marketing Strategy is a 38-page PDF methodology and tool-kit of 22 premium tools & templates to develop a comprehensive strategic marketing plan. ...

Developing a Corporate Marketing Strategy is a 38-page PDF methodology and tool-kit of 22 premium tools & templates to develop a comprehensive strategic marketing plan.

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.

Learn more about this particular methodology and how it fits into the mix: What's Your Marketing/Marcomm/Product Strategy Plan?

Stages of methodology include:

Values
Vision
Situation
Objectives
Strategy
Budget & Measurement


There are 22 premium tools & templates linked inside of this methodology to faciliate the process:

Product Marketing Plan Methodology
Marketing Communications Plan Template
Key Marketing Metrics Dashboard
Marketing and Business Alignment Tool
Marketing Strategy Scorecard
Core Values Worksheet
Vision Statement Worksheet
Core Competencies Assessment
Brand Assessment Tool
SWOT Analysis Tool
STEP Industry Analysis Tool
Business Strategy Metrics Dashboard
GAP Analysis Tool (Advanced)
CRM Program Metrics Dashboard
Balanced Scorecard Strategy Map
Competitor Analysis Tool
Competitive Analysis Tool
Marketing Strategy Scorecard
Market Requirements Document
Product Development Strategy Methodology
Brand Strategy Scorecard
Marketing Communications Budget Template

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