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HOW FREESTYLE RAPPING AND STRATEGIC PLANNING ARE SIMILAR

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HOW FREESTYLE RAPPING AND STRATEGIC PLANNING ARE SIMILAR

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HOW FREESTYLE RAPPING AND STRATEGIC PLANNING ARE SIMILAR

  1. 1. HOW FREESTYLE RAPPING AND STRATEGIC PLANNING ARE SIMILAR
  2. 2. IT’S BECAUSE THEY’RE BOTH ON TRACK
  3. 3. BAD JOKE, I KNOW. BUT THESE SLIDES WILL SHOW YOU THERE ARE OVERLAPPING CONNECTING DOTS BETWEEN THE TWO
  4. 4. I’M A BIG FAN OF BOTH AND THINK THEY’RE BOTH CRAFTS THAT ADD VALUE TO THIS WONDERFUL WORLD OF COMPLEXITY
  5. 5. 6 WAYS
  6. 6. IN 6 MINUTES
  7. 7. READY....LAY DOWN THE BEAT!
  8. 8. 1 YOU HAVE TO PRODUCE SOMETHING THAT IS RELEVANT TO YOUR AUDIENCE
  9. 9. HEY PLANNER… IF YOU DON’T REACH YOUR AUDIENCE IT’S A WASTE OF YOUR CLIENT’S MONEY
  10. 10. HEY FREESTYLE RAPPER… YOU WON’T GET ANY “OOOH’S” OR APPLAUSE WHICH MEANS YOUR EFFORTS ARE USELESS
  11. 11. 2 IF YOU ARE DISINGENUINE YOU WILL LOSE YOUR FOLLOWING
  12. 12. HEY PLANNER… KNOW HUMAN TRUTHS, OBSESS WITH CULTURE AND CREATE STUFF THAT MATTERS TO PEOPLE. IF YOU SAY THINGS YOU DON’T DO, THEY WILL LEAVE YOU. THEY HAVE SO MANY CHOICES AS IT IS
  13. 13. HEY FREESTYLE RAPPER… IF YOU’RE STUFF IS ALL REHEARSED AND YOU DON’T ENTERTAIN, NO ONE WILL WANT TO LISTEN TO YOU. THEY HAVE SO MANY CHOICES AS IT IS
  14. 14. 3 DEEPLY KNOW YOUR AUDIENCE AS HUMANS BEFORE YOU BEGIN THINKING OF YOUR EXECUTION
  15. 15. HEY PLANNER… HUMANS HAVE FEELINGS AND THEY ARE COMPLEXLY WIRED HUMANS WITH HOPES, DREAMS AND FOUNDATIONAL PERCEPTIONS
  16. 16. HEY FREESTYLE RAPPER… YOU NEED TO GENUINELY UNDERSTAND THE PEOPLE HAVE VALUES AND BELIEFS SO YOU KNOW HOW TO REACH THEM WITH RHYMES
  17. 17. 4 QUALITY IS MORE VALUABLE THAT QUANTITY AND ONE PERSON CAN CHANGE YOUR BRAND (PERSONAL OR BUSINESS) FOREVER
  18. 18. HEY PLANNER… IT’S IMPORTANT TO THINK OF EVERY ‘CONSUMER’ AS AN INDIVIDUAL INSTEAD OF THINKING IN GROUPS
  19. 19. HEY FREESTYLE RAPPER… ONE PERSON IN THE CREW MAY BE YOUR CONNECT TO THE LIMELIGHT. HIS FOLLOWING MAY BE LARGER THAN ALL OF YOUR HATER’S COMBINED
  20. 20. 5 REPUTATION IS KEY SO MAKE EVERY EXECUTION COUNT
  21. 21. HEY PLANNER… YOU’RE ONLY AS GOOD AS YOUR LAST MEETING AND BRIEF. COMPETE TO BE A BETTER YOU TOMORROW THAN YOU WERE TODAY
  22. 22. HEY FREESTYLE RAPPER… IT’S NOT ABOUT YOUR LATEST RHYME BUT RATHER THE DEPTH OF YOUR MATERIAL AND HISTORICAL STYLE
  23. 23. 6 KNOW CULTURE AND HOW TO IMPROVISE TO MOVE WITH IT AND CREATE IT
  24. 24. HEY PLANNER… THE ANSWER TODAY MAY NOT BE THE ANSWER TOMORROW. CONTINUE TO EXPERIMENT TO SEE WHAT RESONATES AND WHAT MOVES PEOPLE
  25. 25. HEY FREESTYLE RAPPER… TEST THE WATERS AND SPIT WHAT YOU THINK IS RELEVANT TO YOUR RAP CIRCLE. IF IT DOESN’T MOVE THEM, TRY SOMETHING ELSE
  26. 26. QUICK RECAP
  27. 27. 1 YOU HAVE TO PRODUCE SOMETHING THAT is RELEVANT TO YOUR AUDIENCE 2 IF YOU ARE DISINGENUINE YOU WILL LOSE YOUR FOLLOWING 3 DEEPLY KNOW YOUR AUDIENCE AS HUMANS BEFORE YOU BEGIN THINKING OF YOUR EXECUTION 4 QUALITY IS MORE VALUABLE THAN QUANTITY..ONE PERSON CAN CHANGE YOUR BRAND FOREVER 5 REPUTATION IS KEY SO MAKE EVERY EXECUTION COUNT 6 KNOW CULTURE AND HOW TO IMPROVISE TO MOVE WITH IT AND CREATE IT
  28. 28. SO GRAB THE MIC, MAKE WORK THAT PEOPLE LOVE, MAKE WORK THAT YOU LOVE AND MAKE THE WORLD A BETTER PLACE
  29. 29. THANKS! NICK SMATT NICK-SMATT.COM NICHOLASSMATT@GMAIL.COM @NICK_SMATT

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