The marketing profession has been turned upside down in the past ten years. Now more than ever marketing leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before. Marketing is more customer-centric and more content driven than ever before and that is reflected in the way that companies are organizing their marketing departments.
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
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