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1. Executive Summary
CRM Consulting Partners Revealed
Many mid-sized organizations are in the process of implementing a CRM system, but
few have a really solid understanding of how to best approach the project. Use this
research note to understand the benefits that CRM consultants can deliver.
Additionally, use our CRM Consulting Services RFP Template to compare vendors in a
systematic, business-requirement-driven, fashion.
CRM Consulting Services Benefits:
Better Organizational Alignment - consultants are great at focusing the attention
of senior executives who can otherwise be difficult to engage. Consider purchasing a
'Business Process Review Workshop' professional service to quickly build
organizational alignment on the role & risks of CRM.
In-depth Expertise - Not only do consultants know the vendors very well, they
have loads of experience with developing and refining business processes, which are
the foundation of a successful CRM implementation.
Additional Resources - some organizations are so strapped for time, they need an
extra pair of hands for the heavy lifting of the CRM project. Help with data
manipulation, cleansing, and migration, are key areas of benefit.
Key Hosted CRM Consulting Firms:
Visit Salesforce.com's Consulting Partners page for a long list of CRM consultants.
ELEVATE - this firm has a very in-depth knowledge of salesforce.com and other
hosted CRM platforms. Their expertise in sales, marketing, and CRM have made
them a great partner for many clients in the USA, UK, & Canada.
Astadia - following the merger of MW Advisors and GrowthCircle, Astadia has
become a powerhouse in the CRM world. Put them on your short-list.
Blue Wolf Group - this vendor has consistently met client expectations and can be
trusted to provide a quality CRM implementation.
Bottom-Line:
CRM systems are notorious for failure. Strongly consider partnering with a firm that
has experience with hosted CRM systems. Use our CRM Consulting Services RFP
Template to expedite the evaluation, negotiation, and implementation of your
system.
© 2009 Demand Metric Research Corporation