2. Blue Ocean Business Portfolio Blue Ocean Product Highly profitable Pioneer Settler Migrator 18-24 month horizon Decline Product 5-8 years horizon 10-15 years horizon Growth Provider Future Business Mature Product Provides more value or low cost in a highly competitive market Cash generator Investment made by org. in R & D & to produce Blue Ocean Products` Real Blue Ocean Product. These products have been developed by transferring R & D projects from Future business After providing profitability for a longer period of time finally Blue Ocean Products fall under this category when competitors imitate company’s strategy These are decline businesses that provides cash to an org. however ultimately these businesses will be divested to natural / strategic owner
