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Integrated Digital Marketing - 2013

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The objective of this presentation is to make you understand the possibility of Integrated Digital Marketing and what are the various points that you should keep in mind while executing your action.

The objective of this presentation is to make you understand the possibility of Integrated Digital Marketing and what are the various points that you should keep in mind while executing your action.

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  • 1. INTEGRATED DIGITAL MARKETINGMithu Deb19 April 2013
  • 2. WHY INTEGRATED DIGITAL MARKETING? To stay competitive in today’s new technology businesses, we need a newapproach to consumer engagement and conversion; we need integrateddigital marketing.
  • 3. HOW WE ACHIEVE INTEGRATED DIGITALMARKETING? Digital Presence Marketing Content Marketing Targeted Discovery Online Engagement Performance Management
  • 4. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 5. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 6. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 7. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 8. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 9. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 10. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 11. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  • 12. CONTENT MARKETING Audio Podcasts Video Visual Pinterest Instagram Written Blogs eBooks
  • 13. CONTENT MARKETING Audio Podcasts Video Visual Pinterest Instagram Written Blogs eBooks
  • 14. CONTENT MARKETING Audio Podcasts Video Visual Pinterest Instagram Written Blogs eBooks
  • 15. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  • 16. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  • 17. RETARGETING FOR ADVANCED MARKETERS
  • 18. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  • 19. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  • 20. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  • 21. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  • 22. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  • 23. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  • 24. PERFORMANCE MANAGEMENT Strategy Review Get Ideas Get Feedback Data Analytics Track Refine Improve Change
  • 25. PERFORMANCE MANAGEMENT Strategy Review Get Ideas Get Feedback Data Analytics Track e.g.. Hubspot Refine Improve Change
  • 26. PERFORMANCE MANAGEMENT Strategy Review Get Ideas Get Feedback Data Analytics Track Refine Improve Change
  • 27. KEY TAKE AWAY.. Businesses can create meaningful connections with audience by producing largequantity of original content that is exceptional, personalized and relevant. Program should be optimized for any platform or device. Use Multi channels to engage target audience, must rely on user feedback andanalytics to fit the ever-changing demand of your audience.
  • 28. THANKS FOR WATCHING....debmithu@gmail.com