Integrated Digital Marketing - 2013

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The objective of this presentation is to make you understand the possibility of Integrated Digital Marketing and what are the various points that you should keep in mind while executing your action.

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Integrated Digital Marketing - 2013

  1. 1. INTEGRATED DIGITAL MARKETINGMithu Deb19 April 2013
  2. 2. WHY INTEGRATED DIGITAL MARKETING? To stay competitive in today’s new technology businesses, we need a newapproach to consumer engagement and conversion; we need integrateddigital marketing.
  3. 3. HOW WE ACHIEVE INTEGRATED DIGITALMARKETING? Digital Presence Marketing Content Marketing Targeted Discovery Online Engagement Performance Management
  4. 4. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  5. 5. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  6. 6. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  7. 7. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  8. 8. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  9. 9. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  10. 10. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  11. 11. DIGITAL PRESENCE MANAGEMENT Branding Logo Design Message Social Sites Community Social Reach Web Design Simple User Friendly Mobile Web Responsive Design Real-Time Updates
  12. 12. CONTENT MARKETING Audio Podcasts Video Visual Pinterest Instagram Written Blogs eBooks
  13. 13. CONTENT MARKETING Audio Podcasts Video Visual Pinterest Instagram Written Blogs eBooks
  14. 14. CONTENT MARKETING Audio Podcasts Video Visual Pinterest Instagram Written Blogs eBooks
  15. 15. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  16. 16. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  17. 17. RETARGETING FOR ADVANCED MARKETERS
  18. 18. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  19. 19. TARGETED DISCOVERY Organic Search Content Keywords Paid Search PPC Retargeting Social Mobile Interactive Micro-target
  20. 20. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  21. 21. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  22. 22. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  23. 23. ONLINE ENGAGEMENT email Marketing Nurture Leads Personalize Public Relations Resolve Issues Build Trust Social Community Engage Transparent Connect
  24. 24. PERFORMANCE MANAGEMENT Strategy Review Get Ideas Get Feedback Data Analytics Track Refine Improve Change
  25. 25. PERFORMANCE MANAGEMENT Strategy Review Get Ideas Get Feedback Data Analytics Track e.g.. Hubspot Refine Improve Change
  26. 26. PERFORMANCE MANAGEMENT Strategy Review Get Ideas Get Feedback Data Analytics Track Refine Improve Change
  27. 27. KEY TAKE AWAY.. Businesses can create meaningful connections with audience by producing largequantity of original content that is exceptional, personalized and relevant. Program should be optimized for any platform or device. Use Multi channels to engage target audience, must rely on user feedback andanalytics to fit the ever-changing demand of your audience.
  28. 28. THANKS FOR WATCHING....debmithu@gmail.com

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