2. FUTURE PLC
Future PLC is the media institution that I believe would distribute my product, because
of it's lack of a non instrument-specific music magazine in it's portfolio. Future PLC
in 2006 was the 6th biggest media company in the UK; but since then it has been
on a steady decline.

3. It has begun to transition into a digital media company, and has sold two of its
magazines (both music) to fund the transition. I feel that because Future is on it's
way to becoming one of the first media companies to be mostly digital, it will
become a leading distributor. This means that if my magazine was distributed by
Future, it would be part of the major distributing methods of the future.

4. My magazine would be likely to be distributed by Future because although it has music
magazines already, all of them are instrument-specific, like Guitarist, Total Guitar
and Guitar Techniques.

5. Finally, I feel that Future would be interested in my magazine's unique selling point as
a magazine that reviews both signed and unsigned indie rock acts, as the
magazine's popularity would help propel the company's success in the future, thus
giving Future more money to expand into the digital media sector.