A general introduction to Trend watching. I describe different kinds of trends (macro, industry, consumer). This presentation is based on personal insights and courses at Antwerp Management School. Enjoy. BTW all pictures and logos can be found on Google.

1. Trends

2. ACTION
JACKSON

3. “A trend is a manifesto of
something that has
unlocked or newly serviced
an existing need / product /
service”
Kurt Vergult
Executive creative director

4. “Trend watching is about
observing and understanding
what's already happening,
the major and the minor, the
mainstream and the fringe.”

5. Pick the right TREND
and WIN

6. MACRO TRENDS
INDUSTRY TRENDS
CONSUMER TRENDS

7. “The knife is made of silver and, besides the
Integration
blade, it also includes a spoon, a fork, a spatula, a
small toothpick and a retractable spike, which
specialists consider was used to snag snails out of
their shells.” (200 A.D.)

8. Integration “A waher and spin drier all in one, what more
could a house wife of today ask for.” (1960)

9. “The products you own that are supposed to
Integration enhance your life too often work in isolation. At
B&O we took a step back. Simply by connecting
all the technology in your home …” (2011)

10. Pharma retail
“The biggest change we see today is the
movement towards category management.
Pharmacists realize their competitive position
is volatile and under attack.” (retaildetail.eu, 2011)
Starts with category management …

11. 2011 IN 2010 OUT
What’s Next?

12. TIPS & TRICKS

13. #1 Get inspired by Trend Blends

14. #2 Go STUMBLE

15. #3 Check the trend references

16. #4 Friend, Follow & Share
People choose their own trend.
(Power to the people, Insites Consulting)

17. #5 Wander more & open your eyes

18. #6 Read weird books

19. Enjoy surfing the last waves !

20. “Trends are useless unless they make our
live better in some way. So don’t get taken
in. No matter how many people are talking
about the hot trend, unless it is creating
true value by solving real problems, it will
die out soon enough.”
Greg Satell, DigitalTonto
Via Twitter: #lifelessons