To achieve the best results on a Facebook Page you need to understand how your audience and how they use the social web. Here are six steps to help make your page more popular:
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6 steps to make your Facebook Page a success in 2014
1. 6 steps to make your Facebook
Page a success in 2014:
Often, the hardest part of running a Facebook Page
for your business isn’t the navigation of social
media or even understanding the lingo – it’s trying
to make your Page popular...
2. Step 1:
Steer clear of
self promotion
and try to enhance
the experience of your fans.
TIP: Ask yourself –
how will this post
benefit my audience?
3. Step 2:
Facebook offers lots of options for customization.
With profile pictures, cover photo and custom
URL’s, you can be sure that your Page matches
your brand message.
TIP: Facebook cover photos are 851x315 pixels.
4. Step 3:
Some audiences will respond
best to visual posts like
photos and videos while
others will prefer plain
text based messages.
TIP: Find out what your
audience prefers.
5. Step 4:
Treat social conversations in the same way you
would an e-mail or phone enquiry.
TIP: If someone posts on your page, respond quickly.
6. Step 5:
With so much information in front of them, social
networkers don’t like to waste any time.
TIP: Facebook users respond best to short messages.
7. Step 6:
Find out what time your fans log-on and time
your posts accordingly for maximum impact.
TIP: 80% of mobile users check
Facebook early in the morning.
8. To achieve the best results:
To get the most out of social
media, you need a dedicated,
responsive and consistent
social media strategy.
If you know your audience
& how they use the social web
then you can add value to their
experiences and ultimately
generate more enquires.