A quick tour through concept, focus groups, ux, design, and development of the Choicelunch iPhone app by Grady Britton, the creative agency, and Knuckleheads, the development partner. Includes things we learned and roadblocks to look out for.

1. Howdy!

4. Healthy school lunch California Mostly iPhone Convenience

6. 1discovery
3dev 2design
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5next

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3dev 2design
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8. 1discovery

9. 1discovery
The big debate.
vs

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11. 1discovery
Things got sketchy.

12. 1discovery
Things got sketchy.

13. 1discovery

14. 1discovery
Focus groups.

15. 1discovery
Focus groups.

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Focus groups.

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Focus groups.

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Focus groups.

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Focus groups.

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8
6 for Parents Entree
4 Day
2
0
Nutrition
Very Important Important Moderately Important Slightly Important Not Important Allergens
8 Favorites
6 for Kids Picture
4
Popularity
2
0
Other
Very Important Important Moderately Important Slightly Important Not Important
cancel lunches
sync with calendar
print calendar
reward program
next/same day ordering
alert when favorites available
email my schedule to me
order history
0 2 4 6 8

22. 1discovery
Responsibilities

23. 1discovery
Responsibilities
Concept UX & Marketing Development

24. 1discovery
Responsibilities
Concept UX & Marketing Development

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3dev 2design
4launch
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3dev 2design
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28. 2design3development
Responsibilities
Concept UX & Marketing Development

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32. 2design3development
Highlights of the process
?
Your Basecamp or mine? The iOS calendar Whole pixel alignment,
designing for Retina
iOS design kits, icon The shapeshifter API Beware of Scope Creep
packs, & pattern libraries

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3dev 2design
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3dev 2design
4launch
5next

36. 4launch
Pre-launch

37. 4launch
Pre-launch
How long does approval
take?
Who is your app “by”?
Tips for an efficient approval
Apple iOS Human Interface
Guidelines

38. 4launch

39. 4launch
APP-A-LICIOUS.
SCHOOL LUNCH MADE RIDICULOU SLY EASY.
7/27/11 12:00 PM

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3dev 2design
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3dev 2design
4launch
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44. 5next

45. 5next
website
mobile
APIs app
widgets
POS

46. gradybritton.com
@gradybritton
Thanks!
knuckleheads.net
@knuckleheadspdx
goo.gl/mJQvU
choicelunch.com