2. Locations
The location for this music video is instantly revealed to be a
mansion. This is shown through the lavish and extravagant
surroundings and props used, such as the first scene including a
swimming pool which Lady Gaga emerges from. Other locations
shown within the video are assumingly inside the mansion,
with a party going on in some type of front room and a
bedroom.
These locations match the ‘pop’ music genre, having been used
to create the illusion that the lifestyle which Lady Gaga has is
one of much excitement, matching the upbeat music. The pop
genre includes songs which are upbeat to make people happy,
and to get them dancing which is also shown in this video.
3. Clothing
Clothing within the music video also fits to the
genre due to the unusual accessories such as the
mirror mask, which is shown in the first scene of
the video, creating further excitement for the
audience. Bright, metallic clothing is used
throughout the video to keep the atmosphere
upbeat, such as Gaga’s blue swimsuit and metallic
dress. None of the outfits are perceived as
‘everyday’ clothing, which makes the video seem
more daring and fun.
4. Props
Props used in the video coincide with costumes,
as Lady Gaga infuses wild sunglasses and
headphones into her clothing. Other props used
in the video include playing cards and alcohol,
which creates another illusion of an exciting and
busy lifestyle. This represents the pop music
genre due to the match of the beat to get people
dancing and suggest that they could have a
lifestyle similar if they listened to or created the
same genre of music.
5. Cinematography
The music video includes a variety of shot
types, with long shots used to show the entire
scene and rich surroundings. Close ups are
used to show the detail on the jewellery and
other props which infuse the ‘pop’ lifestyle,
with mid to close ups of Lady Gaga’s face as
she is singing into the camera.
6. Concept/Narrative
The concept of the song is about bisexuality.
This is reflected in the video as the narrative
includes Lady Gaga playing strip poker with
both men and women at a wild party. This
idea of a ‘party’ is very usual in pop music, as
this shows people to be dancing and enjoying
the upbeat rhythm of the song. This video
includes montage editing.
