The Perl Community - A Modest Proposal
Marketing
Mark Keating
Marketing
Why?
More Perl Programmers
Is this a good idea?
Think about it
1995
Matt's Script Archive
More Perl Programmers
More  Bad  Perl Programmers
Is popularity what we really want?
Average IQ of a community is inversely proportional to number of members of that community
Perl Mongers
Monger
1: (UK) A dealer in a specific commodity, normally used in combination “costermonger”
2: A person promoting something undesirable, always used in combination “warmonger”
Perl Monks
Let's look elsewhere
 
 
 
Perl Masons
Popularity
Popularity
Exclusivity
Secret Society
Membership by invitation only
Larry as Grand Master
Secret monthly meetings
Arcane knowledge passed on
Obscure web sites
The Perl Foundation goes underground
Acme::Bleach
Secret handshake
Increased cool factor
£€$ (€
You know it makes sense
Say No to Perl marketing
Say Yes to Perl Masons
The first rule of Perl Club ...
Dave Cross [email_address] @davorg
 
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Perl Masons

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My lightning talk from YAPC::Europe 2011 in Riga.

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Perl Masons

  1. 1. The Perl Community - A Modest Proposal
  2. 2. Marketing
  3. 3. Mark Keating
  4. 4. Marketing
  5. 5. Why?
  6. 6. More Perl Programmers
  7. 7. Is this a good idea?
  8. 8. Think about it
  9. 9. 1995
  10. 10. Matt's Script Archive
  11. 11. More Perl Programmers
  12. 12. More Bad Perl Programmers
  13. 13. Is popularity what we really want?
  14. 14. Average IQ of a community is inversely proportional to number of members of that community
  15. 15. Perl Mongers
  16. 16. Monger
  17. 17. 1: (UK) A dealer in a specific commodity, normally used in combination “costermonger”
  18. 18. 2: A person promoting something undesirable, always used in combination “warmonger”
  19. 19. Perl Monks
  20. 20. Let's look elsewhere
  21. 24. Perl Masons
  22. 25. Popularity
  23. 26. Popularity
  24. 27. Exclusivity
  25. 28. Secret Society
  26. 29. Membership by invitation only
  27. 30. Larry as Grand Master
  28. 31. Secret monthly meetings
  29. 32. Arcane knowledge passed on
  30. 33. Obscure web sites
  31. 34. The Perl Foundation goes underground
  32. 35. Acme::Bleach
  33. 36. Secret handshake
  34. 37. Increased cool factor
  35. 38. £€$ (€
  36. 39. You know it makes sense
  37. 40. Say No to Perl marketing
  38. 41. Say Yes to Perl Masons
  39. 42. The first rule of Perl Club ...
  40. 43. Dave Cross [email_address] @davorg
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