SlideShare a Scribd company logo
1 of 6
Affiliate marketing tools software 
In this file, you can ref free useful materials about affiliate marketing tools software and other materials 
for affiliate marketing tools software such as affiliate programs, affiliate tips… 
If you need free ebook: 
 Top 21 affiliate marketing programs 
 Top 12 secrets to be successful in affiliate marketing 
 Top 8 free affiliate marketing ebooks for beginners 
pls visit: affiliatemarketingaz.com 
I. Affiliate marketing guides 
Affiliate tools can be a great mechanism to increase affiliate activation, revenue, and retention. 
Searching for useful affiliate tools online, however, can be discouraging and frustrating as most searches 
that include Affiliate Tools in the query return results are ridden with Get-Rich-Quick books and affiliate 
marketing “systems”. 
As an affiliate manager, it is often challenging to identify affiliate tools to build for your program and 
determine which of those will contribute the most to the success of your affiliate program while 
generating a Return on Investment (ROI). Having developed affiliate tools myself as well as for clients, I 
thought I would share some insight around identifying and building affiliate tools that fit your affiliate 
program needs. I’ll also cover how to determine what wil l help your affiliates overcome challenges, 
generate incremental sales, and yield the best ROI.Affiliate Tools 
Ask, And Then Listen 
This approach is often the best place to start when it comes to figuring out which tools will most benefit 
the affiliates in your program. If you’ve been managing the affiliate program for some time, you likely 
already have emails from affiliates that hint of challenges they face that you may not be aware of. 
If you’re lucky, you have emails from your affiliate partners asking for help and specific tools that will 
help them start promoting your affiliate program better. I’ve always found the affiliates that provide the 
most unsolicited and candid feedback are the best affiliate partners to work with in an affiliate program. 
If you are brand new to affiliate marketing or just recently took over program management, asking for 
feedback in your newsletter or sending out a dedicated communication to your affiliate base can be a 
great starting point and means of gaining valuable insight. You can also take the opportunity to evaluate 
and analyze tools that your competitors are making available to the affiliates in their program. 
Performance review phrases comments/ free download examples Page 1
Regardless of your tenure, being organized and tracking these types of conversations and requests is 
essential. If you’re not organized and tracking this data, you may be hindering the success of your 
affiliate program by having lower affiliate activation, lower revenue, and increased affiliate attrition. 
Affiliate Tool Analysis 
Once you have data around specific challenges and roadblocks affiliates are facing, take the time to 
analyze and identify core issues and root causes of the “pain” they are experiencing. What you’re really 
doing is starting to build your business case as to why you need these tools for your affiliate program. If 
you document these pain points, you will likely begin to see trends and be able to identify ways to 
address individually, or ideally, find ways an affiliate tool could solve multiple pain points through a 
single solution. 
While this may sound simple, it is one of the most critical milestones of the project. Think of it as the 
foundation of the project. A comprehensive analysis and thorough understanding of “pain” your 
affiliates have will enable you to architect a foundation that is strong and solves the underlying 
challenges and core affiliate issues. 
This will also keep your project focused, on time, and on budget. Having a weak foundation will likely 
result in scope creep, exceeding your budget, extending the timeline of the project, and, in some cases, 
failure to get affiliate tools in the hands of your affiliates altogether. 
Keep in mind that there are many moving parts when it comes to developing affiliate tools in-house, 
including: 
Creating a scope document for each tool that clearly outlines the technical requirements and features. 
UI (user interface) and UX (user experience) design is an important element, so that affiliates using the 
tools find them intuitive and easy to use — as they will ultimately be your end-users. 
If you’re building tools like a widget or affiliate landing page generator, you’ll need to include graphic 
design to ensure the output of the tool (widget or affiliate landing page) meet and follow your 
company’s branding requirements. 
Engineering and development resources to do the coding, database work, and any other back-end 
development to ensure these tools have the necessary affiliate tracking or network integration needed. 
And last, but not least, you’ll need usability and product testing to ensure the tools you’ve built 
actually work and do what they are supposed to. 
Having strong use-cases, being able to clearly articulate the solution, estimated revenue lost/gained via 
affiliate tools will help you prioritize against other in-house development projects. 
Planning And Execution 
You’ve asked affiliates what they need, received an overwhelming response, and now find yourself with 
an extensive list of affiliate tools that that will invigorate your affiliate program and take the affiliate 
Performance review phrases comments/ free download examples Page 2
channel to the next level. This is where being putting on your project management “hat” comes into 
play. 
Depending on the number of affiliate tools you are looking to build, you may find yourself having to 
phase development over several months, even quarters. Leveraging the same organizational prowess 
you exhibited earlier in the project, you want to make sure that the different teams working on this 
project are working in harmony to complete the different phases of the project when the y should. 
Another thing to take into consideration when you’re planning this project is your businesses 
seasonality. Planning around your seasonality not only can create a sense of urgency, but can also help 
ensure you’re not building a tool that may disrupt your affiliate program during Q4, or whenever your 
business’ busy time is. Same holds true with your affiliates — your publishers are less likely to 
implement a tool that may negatively impact their Q4 sales spikes. 
Affiliate Tool Delivery And ROI 
Getting affiliate tools out the door and in the hands of your affiliates can give you a great feeling of 
accomplishment. Creating a communication plan and promoting your affiliate tools in your blog, 
affiliate portal, and newsletter are all important in getting your affiliate partners to adopt and start using 
these new affiliate tools. 
You’ve worked hard to get these created, so make it a big deal with your affiliates! Do a series of 
webinars where you can demo and showcase the different affiliate tools you have available or create an 
affiliate promotion that rewards affiliates for using the tools to better promote your brand and 
products…and make it fun! 
You’ve also probably promised an increase in affiliate channel revenue to your boss in exchange for 
budget to build these tools out. Make sure you’ve got ways to segment and track sales attributed to 
these tools. Depending on the platform you’re using to manage your affiliate program, associating a 
dedicated and hidden creative ID for traffic generated through the affiliate tool is an easy way to 
attribute revenue to each of your affiliate tools via creative performance reports. 
If you provide sales data and prove how scalable (and profitable) these affiliate tools are the first time 
through, it will be that much easier for you to expand functionality with existing tools and expand your 
repository of tools to offer your affiliates. 
Having the best affiliate tools for your program means happier affiliates, improving affiliate program 
metrics, increasing revenue, and being able to attribute an ROI to affiliate tools that will likely make your 
life easier as an affiliate manager. 
II. Affiliate marketingstrategies 
Performance review phrases comments/ free download examples Page 3
Affiliate marketing is a low-cost 
way for merchants to build 
awareness and showcase their 
products and services. The model 
is simple; it works as a 
commission-based referral 
system. A partner or affiliate 
markets a merchant's products 
for a "piece of the pie." 
Affiliate marketing experts often make an income that can tally over five figures 
per month, however only 1 to 5% of thousands of marketers achieve this level. 
When an affiliate reaches this elite level they are often referred to as a "super" 
affiliate. 
How does one become a super affiliate? Can anyone do it? Super affiliates have 
common tactics that they embrace and put into place. Anyone can become a 
super affiliate, but it will not come without blood, sweat, and a hefty time 
commitment. The typical super affiliate possesses the following traits: 
 Persistence 
 Patience 
 Thirst for Knowledge 
These three traits combined with the following strategy gives you the formula for 
the makings of a "super" affiliate. 
1. Find a Unique Niche 
The mistake that many affiliate marketing hopefuls have in common is that they 
try to offer everything under the sun rather than focusing on a specific niche 
market. Do not scatter your efforts, focus on your niche, promote it, and sell it 
well. 
2. Search Engine Marketing 
Performance review phrases comments/ free download examples Page 4
Once you've built your affiliate storehouse you will need to promote it. Many 
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic 
search results or hire a search engine marketing company. This will save you from 
spending all your profits on pay-per-click engines. Only use pay-per-click engines 
if you know what you are doing, otherwise all your profits may end in the hands of 
Google Adwords or Overture. 
3. Know Your Product, Know Your Audience 
Create a resource. By taking the time to learn about the products and/or services 
that you are offering you can create information that builds your credibility. That 
credibility builds trust. If your viewers do not have trust in you more than likely 
they will not purchase from your storehouse. If you want more information on the 
psychological process that an online buyer goes through I suggest that you read 
my article on the Five Levels of Internet Marketing and the Sales Process. This will 
help you in creating a web site that converts well, which in return will increase 
your cash flow. 
4. Don't Put All Your Eggs in One Basket 
Promote products from different merchants. This way if you have a problem with 
receiving payment from a merchant, or their products do not convert well the 
effects on your business will be minimal. Watch out for exclusivity agreements; 
remember this is your business. Protect yourself and diversify so that you do not 
feel the famine effect if something goes wrong. There is absolutely nothing wrong 
with promoting niche products from different merchants. 
5. Seek Knowledge and Embrace Change 
If you are familiar with Internet marketing at all you know that what worked three 
months ago may not work today. Stay on top of the trends. Seek knowledge, start 
by learning something new about affiliate marketing daily. For example remember 
those marketing tools called "banner" that use to drive sales at an astronomical 
rate a few years ago? Well those banners developed a term called "banner 
blindness." That means most online viewers will not click on banners even if they 
Performance review phrases comments/ free download examples Page 5
do pertain to what they are looking for. To be a "super" affiliate you must always 
spend time reading, learning, and embracing the changes in Internet marketing. 
6. Don't Give Up 
It's hard to do, and most of the time those dabbling in affiliate marketing give up 
way too soon. Monitor your statistics, watch to see what is working and what is 
not. Make changes when necessary. Do one thing daily to promote your storehouse 
and be patient. Before you know it you will start getting payments. 
Remember that it will not happen overnight. Encompass and develop the 
persistence, patience, and knowledge. Then follow the tactics I've mentioned 
above and you are on your way to becoming a "super" affiliate. 
Performance review phrases comments/ free download examples Page 6

More Related Content

Recently uploaded

Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Affiliate marketing tools software

  • 1. Affiliate marketing tools software In this file, you can ref free useful materials about affiliate marketing tools software and other materials for affiliate marketing tools software such as affiliate programs, affiliate tips… If you need free ebook:  Top 21 affiliate marketing programs  Top 12 secrets to be successful in affiliate marketing  Top 8 free affiliate marketing ebooks for beginners pls visit: affiliatemarketingaz.com I. Affiliate marketing guides Affiliate tools can be a great mechanism to increase affiliate activation, revenue, and retention. Searching for useful affiliate tools online, however, can be discouraging and frustrating as most searches that include Affiliate Tools in the query return results are ridden with Get-Rich-Quick books and affiliate marketing “systems”. As an affiliate manager, it is often challenging to identify affiliate tools to build for your program and determine which of those will contribute the most to the success of your affiliate program while generating a Return on Investment (ROI). Having developed affiliate tools myself as well as for clients, I thought I would share some insight around identifying and building affiliate tools that fit your affiliate program needs. I’ll also cover how to determine what wil l help your affiliates overcome challenges, generate incremental sales, and yield the best ROI.Affiliate Tools Ask, And Then Listen This approach is often the best place to start when it comes to figuring out which tools will most benefit the affiliates in your program. If you’ve been managing the affiliate program for some time, you likely already have emails from affiliates that hint of challenges they face that you may not be aware of. If you’re lucky, you have emails from your affiliate partners asking for help and specific tools that will help them start promoting your affiliate program better. I’ve always found the affiliates that provide the most unsolicited and candid feedback are the best affiliate partners to work with in an affiliate program. If you are brand new to affiliate marketing or just recently took over program management, asking for feedback in your newsletter or sending out a dedicated communication to your affiliate base can be a great starting point and means of gaining valuable insight. You can also take the opportunity to evaluate and analyze tools that your competitors are making available to the affiliates in their program. Performance review phrases comments/ free download examples Page 1
  • 2. Regardless of your tenure, being organized and tracking these types of conversations and requests is essential. If you’re not organized and tracking this data, you may be hindering the success of your affiliate program by having lower affiliate activation, lower revenue, and increased affiliate attrition. Affiliate Tool Analysis Once you have data around specific challenges and roadblocks affiliates are facing, take the time to analyze and identify core issues and root causes of the “pain” they are experiencing. What you’re really doing is starting to build your business case as to why you need these tools for your affiliate program. If you document these pain points, you will likely begin to see trends and be able to identify ways to address individually, or ideally, find ways an affiliate tool could solve multiple pain points through a single solution. While this may sound simple, it is one of the most critical milestones of the project. Think of it as the foundation of the project. A comprehensive analysis and thorough understanding of “pain” your affiliates have will enable you to architect a foundation that is strong and solves the underlying challenges and core affiliate issues. This will also keep your project focused, on time, and on budget. Having a weak foundation will likely result in scope creep, exceeding your budget, extending the timeline of the project, and, in some cases, failure to get affiliate tools in the hands of your affiliates altogether. Keep in mind that there are many moving parts when it comes to developing affiliate tools in-house, including: Creating a scope document for each tool that clearly outlines the technical requirements and features. UI (user interface) and UX (user experience) design is an important element, so that affiliates using the tools find them intuitive and easy to use — as they will ultimately be your end-users. If you’re building tools like a widget or affiliate landing page generator, you’ll need to include graphic design to ensure the output of the tool (widget or affiliate landing page) meet and follow your company’s branding requirements. Engineering and development resources to do the coding, database work, and any other back-end development to ensure these tools have the necessary affiliate tracking or network integration needed. And last, but not least, you’ll need usability and product testing to ensure the tools you’ve built actually work and do what they are supposed to. Having strong use-cases, being able to clearly articulate the solution, estimated revenue lost/gained via affiliate tools will help you prioritize against other in-house development projects. Planning And Execution You’ve asked affiliates what they need, received an overwhelming response, and now find yourself with an extensive list of affiliate tools that that will invigorate your affiliate program and take the affiliate Performance review phrases comments/ free download examples Page 2
  • 3. channel to the next level. This is where being putting on your project management “hat” comes into play. Depending on the number of affiliate tools you are looking to build, you may find yourself having to phase development over several months, even quarters. Leveraging the same organizational prowess you exhibited earlier in the project, you want to make sure that the different teams working on this project are working in harmony to complete the different phases of the project when the y should. Another thing to take into consideration when you’re planning this project is your businesses seasonality. Planning around your seasonality not only can create a sense of urgency, but can also help ensure you’re not building a tool that may disrupt your affiliate program during Q4, or whenever your business’ busy time is. Same holds true with your affiliates — your publishers are less likely to implement a tool that may negatively impact their Q4 sales spikes. Affiliate Tool Delivery And ROI Getting affiliate tools out the door and in the hands of your affiliates can give you a great feeling of accomplishment. Creating a communication plan and promoting your affiliate tools in your blog, affiliate portal, and newsletter are all important in getting your affiliate partners to adopt and start using these new affiliate tools. You’ve worked hard to get these created, so make it a big deal with your affiliates! Do a series of webinars where you can demo and showcase the different affiliate tools you have available or create an affiliate promotion that rewards affiliates for using the tools to better promote your brand and products…and make it fun! You’ve also probably promised an increase in affiliate channel revenue to your boss in exchange for budget to build these tools out. Make sure you’ve got ways to segment and track sales attributed to these tools. Depending on the platform you’re using to manage your affiliate program, associating a dedicated and hidden creative ID for traffic generated through the affiliate tool is an easy way to attribute revenue to each of your affiliate tools via creative performance reports. If you provide sales data and prove how scalable (and profitable) these affiliate tools are the first time through, it will be that much easier for you to expand functionality with existing tools and expand your repository of tools to offer your affiliates. Having the best affiliate tools for your program means happier affiliates, improving affiliate program metrics, increasing revenue, and being able to attribute an ROI to affiliate tools that will likely make your life easier as an affiliate manager. II. Affiliate marketingstrategies Performance review phrases comments/ free download examples Page 3
  • 4. Affiliate marketing is a low-cost way for merchants to build awareness and showcase their products and services. The model is simple; it works as a commission-based referral system. A partner or affiliate markets a merchant's products for a "piece of the pie." Affiliate marketing experts often make an income that can tally over five figures per month, however only 1 to 5% of thousands of marketers achieve this level. When an affiliate reaches this elite level they are often referred to as a "super" affiliate. How does one become a super affiliate? Can anyone do it? Super affiliates have common tactics that they embrace and put into place. Anyone can become a super affiliate, but it will not come without blood, sweat, and a hefty time commitment. The typical super affiliate possesses the following traits:  Persistence  Patience  Thirst for Knowledge These three traits combined with the following strategy gives you the formula for the makings of a "super" affiliate. 1. Find a Unique Niche The mistake that many affiliate marketing hopefuls have in common is that they try to offer everything under the sun rather than focusing on a specific niche market. Do not scatter your efforts, focus on your niche, promote it, and sell it well. 2. Search Engine Marketing Performance review phrases comments/ free download examples Page 4
  • 5. Once you've built your affiliate storehouse you will need to promote it. Many affiliates use pay-per-click engines. I suggest that you learn how to achieve organic search results or hire a search engine marketing company. This will save you from spending all your profits on pay-per-click engines. Only use pay-per-click engines if you know what you are doing, otherwise all your profits may end in the hands of Google Adwords or Overture. 3. Know Your Product, Know Your Audience Create a resource. By taking the time to learn about the products and/or services that you are offering you can create information that builds your credibility. That credibility builds trust. If your viewers do not have trust in you more than likely they will not purchase from your storehouse. If you want more information on the psychological process that an online buyer goes through I suggest that you read my article on the Five Levels of Internet Marketing and the Sales Process. This will help you in creating a web site that converts well, which in return will increase your cash flow. 4. Don't Put All Your Eggs in One Basket Promote products from different merchants. This way if you have a problem with receiving payment from a merchant, or their products do not convert well the effects on your business will be minimal. Watch out for exclusivity agreements; remember this is your business. Protect yourself and diversify so that you do not feel the famine effect if something goes wrong. There is absolutely nothing wrong with promoting niche products from different merchants. 5. Seek Knowledge and Embrace Change If you are familiar with Internet marketing at all you know that what worked three months ago may not work today. Stay on top of the trends. Seek knowledge, start by learning something new about affiliate marketing daily. For example remember those marketing tools called "banner" that use to drive sales at an astronomical rate a few years ago? Well those banners developed a term called "banner blindness." That means most online viewers will not click on banners even if they Performance review phrases comments/ free download examples Page 5
  • 6. do pertain to what they are looking for. To be a "super" affiliate you must always spend time reading, learning, and embracing the changes in Internet marketing. 6. Don't Give Up It's hard to do, and most of the time those dabbling in affiliate marketing give up way too soon. Monitor your statistics, watch to see what is working and what is not. Make changes when necessary. Do one thing daily to promote your storehouse and be patient. Before you know it you will start getting payments. Remember that it will not happen overnight. Encompass and develop the persistence, patience, and knowledge. Then follow the tactics I've mentioned above and you are on your way to becoming a "super" affiliate. Performance review phrases comments/ free download examples Page 6