In this file, you can ref free useful materials about affiliate marketing tools software and other materials for affiliate marketing tools software such as affiliate programs, affiliate tips…
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Affiliate marketing tools software
1. Affiliate marketing tools software
In this file, you can ref free useful materials about affiliate marketing tools software and other materials
for affiliate marketing tools software such as affiliate programs, affiliate tips…
If you need free ebook:
Top 21 affiliate marketing programs
Top 12 secrets to be successful in affiliate marketing
Top 8 free affiliate marketing ebooks for beginners
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I. Affiliate marketing guides
Affiliate tools can be a great mechanism to increase affiliate activation, revenue, and retention.
Searching for useful affiliate tools online, however, can be discouraging and frustrating as most searches
that include Affiliate Tools in the query return results are ridden with Get-Rich-Quick books and affiliate
marketing “systems”.
As an affiliate manager, it is often challenging to identify affiliate tools to build for your program and
determine which of those will contribute the most to the success of your affiliate program while
generating a Return on Investment (ROI). Having developed affiliate tools myself as well as for clients, I
thought I would share some insight around identifying and building affiliate tools that fit your affiliate
program needs. I’ll also cover how to determine what wil l help your affiliates overcome challenges,
generate incremental sales, and yield the best ROI.Affiliate Tools
Ask, And Then Listen
This approach is often the best place to start when it comes to figuring out which tools will most benefit
the affiliates in your program. If you’ve been managing the affiliate program for some time, you likely
already have emails from affiliates that hint of challenges they face that you may not be aware of.
If you’re lucky, you have emails from your affiliate partners asking for help and specific tools that will
help them start promoting your affiliate program better. I’ve always found the affiliates that provide the
most unsolicited and candid feedback are the best affiliate partners to work with in an affiliate program.
If you are brand new to affiliate marketing or just recently took over program management, asking for
feedback in your newsletter or sending out a dedicated communication to your affiliate base can be a
great starting point and means of gaining valuable insight. You can also take the opportunity to evaluate
and analyze tools that your competitors are making available to the affiliates in their program.
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2. Regardless of your tenure, being organized and tracking these types of conversations and requests is
essential. If you’re not organized and tracking this data, you may be hindering the success of your
affiliate program by having lower affiliate activation, lower revenue, and increased affiliate attrition.
Affiliate Tool Analysis
Once you have data around specific challenges and roadblocks affiliates are facing, take the time to
analyze and identify core issues and root causes of the “pain” they are experiencing. What you’re really
doing is starting to build your business case as to why you need these tools for your affiliate program. If
you document these pain points, you will likely begin to see trends and be able to identify ways to
address individually, or ideally, find ways an affiliate tool could solve multiple pain points through a
single solution.
While this may sound simple, it is one of the most critical milestones of the project. Think of it as the
foundation of the project. A comprehensive analysis and thorough understanding of “pain” your
affiliates have will enable you to architect a foundation that is strong and solves the underlying
challenges and core affiliate issues.
This will also keep your project focused, on time, and on budget. Having a weak foundation will likely
result in scope creep, exceeding your budget, extending the timeline of the project, and, in some cases,
failure to get affiliate tools in the hands of your affiliates altogether.
Keep in mind that there are many moving parts when it comes to developing affiliate tools in-house,
including:
Creating a scope document for each tool that clearly outlines the technical requirements and features.
UI (user interface) and UX (user experience) design is an important element, so that affiliates using the
tools find them intuitive and easy to use — as they will ultimately be your end-users.
If you’re building tools like a widget or affiliate landing page generator, you’ll need to include graphic
design to ensure the output of the tool (widget or affiliate landing page) meet and follow your
company’s branding requirements.
Engineering and development resources to do the coding, database work, and any other back-end
development to ensure these tools have the necessary affiliate tracking or network integration needed.
And last, but not least, you’ll need usability and product testing to ensure the tools you’ve built
actually work and do what they are supposed to.
Having strong use-cases, being able to clearly articulate the solution, estimated revenue lost/gained via
affiliate tools will help you prioritize against other in-house development projects.
Planning And Execution
You’ve asked affiliates what they need, received an overwhelming response, and now find yourself with
an extensive list of affiliate tools that that will invigorate your affiliate program and take the affiliate
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3. channel to the next level. This is where being putting on your project management “hat” comes into
play.
Depending on the number of affiliate tools you are looking to build, you may find yourself having to
phase development over several months, even quarters. Leveraging the same organizational prowess
you exhibited earlier in the project, you want to make sure that the different teams working on this
project are working in harmony to complete the different phases of the project when the y should.
Another thing to take into consideration when you’re planning this project is your businesses
seasonality. Planning around your seasonality not only can create a sense of urgency, but can also help
ensure you’re not building a tool that may disrupt your affiliate program during Q4, or whenever your
business’ busy time is. Same holds true with your affiliates — your publishers are less likely to
implement a tool that may negatively impact their Q4 sales spikes.
Affiliate Tool Delivery And ROI
Getting affiliate tools out the door and in the hands of your affiliates can give you a great feeling of
accomplishment. Creating a communication plan and promoting your affiliate tools in your blog,
affiliate portal, and newsletter are all important in getting your affiliate partners to adopt and start using
these new affiliate tools.
You’ve worked hard to get these created, so make it a big deal with your affiliates! Do a series of
webinars where you can demo and showcase the different affiliate tools you have available or create an
affiliate promotion that rewards affiliates for using the tools to better promote your brand and
products…and make it fun!
You’ve also probably promised an increase in affiliate channel revenue to your boss in exchange for
budget to build these tools out. Make sure you’ve got ways to segment and track sales attributed to
these tools. Depending on the platform you’re using to manage your affiliate program, associating a
dedicated and hidden creative ID for traffic generated through the affiliate tool is an easy way to
attribute revenue to each of your affiliate tools via creative performance reports.
If you provide sales data and prove how scalable (and profitable) these affiliate tools are the first time
through, it will be that much easier for you to expand functionality with existing tools and expand your
repository of tools to offer your affiliates.
Having the best affiliate tools for your program means happier affiliates, improving affiliate program
metrics, increasing revenue, and being able to attribute an ROI to affiliate tools that will likely make your
life easier as an affiliate manager.
II. Affiliate marketingstrategies
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4. Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Persistence
Patience
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
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5. Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
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6. do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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