Leadtail-ElasticGrid-Social-Insights-Channel-Marketers-2016

Channel Marketing Leaders
to connect with on social media
50

Why Channel Marketing Leaders?
At Elastic Grid we know that finding new channel
partners and maximizing their potential can
generate new business.
But in today’s competitive market where buyers
are more informed than ever, not only must
companies have strong partner relationships, they
also need to put themselves in front of and interact
with the end-customers.
And increasingly, our most important business
relationships are formed and flourish via social
media.
That’s why we’ve collaborated with Leadtail, the
social insights experts, to look at how modern
channel marketers are using social media to make
and nurture connections with peers, partners, and
customers.
Whether you’re looking to elevate your personal
brand, or provide more value to your network, the
social insights and channel marketers featured in
this report can point you toward the people and
publications that will start you on the right path.
Cameron Avery
Chief Executive Oﬀicer, Elastic Grid
@Cameron__Avery
Channel Marketing Leaders | April 2016
2

Why Social Insights?
Channel marketers come in many flavors, each
wrestling with challenges unique to their
organization, the needs of their particular
partners, and the imperatives of their industry.
What’s the one thing they have in common?
They’re embracing social media to ask questions,
engage in conversations, and share valuable
content - in short, to do their jobs better.
That means if you want to get inside the head of
successful channel marketers then turning to
social media for insights is a great place to start.
That’s why we are excited to collaborate with
Elastic Grid on this report - they are experts at
understanding how modern channel marketers
are influencing their organizations, managing
partner relationships, and delivering successful
solutions to clients.
Elastic Grid believes in the power of data and
insights to drive smarter channel marketing
decisions, and we think you’ll find the same
approach works when it comes to how to build
your influence and nurture your online
relationships, too.
Carter Hostelley
Founder and CEO, Leadtail
@CarterHostelley
3

retweets
17,556
and
mentions/replies
9,594
unique hashtags
30,955
We then analyzed
tweets published by
these channel marketers
between
Nov 1, 2015 – Feb 29, 2016
43,963
About the Data
4
Including
links shared
30,524
Leadtail + Elastic Grid
identified
channel marketers
active on Twitter in
North America + Europe
368

Our Approach
5
The methodology the Leadtail team used to create this report:
1.  Iden'fy channel marketers ac've on Twi9er using criteria such as job 'tle, type of
company, and geographic loca'on to create the “audience panel”.
2.  Use the Leadtail Social Insights Technology to extract data from the Twi9er API about
the “audience panel” including tweets published in the report period.
3.  Analyze data from key ac'vi'es, such as links shared, men'ons and retweets, hashtags
used, origina'ng plaKorms used to share content, etc.
4.  Analyze results in aggregate and editorially select a subset of the “audience panel” to
showcase.
The speciﬁc data set analyzed for this report is comprised of:
§  368 channel marketers in North America and Europe, ac've on Twi9er
§  Manager level and above
§  Titles including: channel marke'ng, partner marke'ng, and alliances
§  Total poten'al follower reach: 227,038; median # of followers per marketer: 341
§  Tweets published between November 1, 2015 – February 29, 2016

Key Takeaways
§  Channel marketers have fully embraced content marketing and are executing robust
content strategies to support their networks.
§  Nearly every channel marketer we feature in this report shared content from his or her
brand’s website, blog, or partner community. Brand content is the fuel that powers
channel marketers’ social media engines!
§  Channel marketers are also leaning into the trend toward more visual content. For
example, over half the channel marketers we analyzed have shared content from YouTube
during the report period.
§  In large part, channel marketers are curating and amplifying content vs. creating original
content. Nearly 7 in 10 tweets we analyzed for this report was a “retweet.”
§  There is a genuine opportunity for channel marketers to establish thought leadership and
peer influence within their own community. For example, by developing and sharing
innovative ways to build powerful partner networks in a global, digital, mobile world.
6

Channel Marketers
Social Insights

What Are Channel Marketers Talking About?
8
Most Popular Hashtags Used by Channel Marketers

Which Types of Social Content Gets Shared?
9
Percentage of Channel Marketers that Shared Content from Each Network to Twitter
52%YouTube
33%LinkedIn
14%Instagram
11%Facebook
11%SlideShare

What Do Channel Marketers Read and Share?
11.  The Wall Street Journal
12.  ZDNet
13.  The Huﬀington Post
14.  Entrepreneur
15.  Fast Company
16.  Bloomberg
17.  The Business Journals
18.  PR Newswire
19.  The Guardian
20.  WIRED
21.  IBM
22.  Network World
23.  SAP News
24.  Medium
25.  The Washington Post
1.  Forbes
2.  CRN
3.  Harvard Business Review
4.  Business Insider
5.  TechCrunch
6.  Fortune
7.  Inc.
8.  Mashable
9.  The New York Times
10.  CIO.com
Publications Shared Most by Channel Marketers
10

Channel Marketers
to connect with on social media

Vicki Araujo
Director of Partner Marketing, NFV
Hewlett Packard Enterprise
@VickiAraujo1
Top Hashtags
1.  #MWC16
2.  #HPE
3.  #OpenNFV
4.  #NFV
5.  #VNF
Most Retweeted
1.  @HPE_NFV
2.  @HPE
3.  @intel
4.  @F5Networks
5.  @GENBAND
Top Content Sources
1.  community.hpe.com
2.  telecomtv.com
3.  hp.com
4.  gettopical.com
5.  sdxcentral.com
In addition to marketing, Ms. Araujo enjoys trail running and hiking, skiing,
youth mentoring, global and community volunteer work, and social media.
14

Erna Arnesen
VP Global Channel, Alliances and Field Marketing
Plantronics
@ErnaArnesen
Top Hashtags
1.  #csummit
2.  #wellesleyblc
3.  #WatermarkIndex
4.  #CES2016
5.  #collaboration
Most Retweeted
1.  @Plantronics
2.  @CiscoCollab
3.  @thoughtleadrlab
4.  @rowantrollope
5.  @wtrmrk
Top Content Sources
1.  blogs.cisco.com
2.  businesswire.com
3.  channelpartnersonline.com
4.  communities.cisco.com
5.  crn.com
Ms. Arnesen is engaged in active board service for professional organizations
targeted at developing collaborative partnering and women's development.
15

Claudio Ayub
VP, Chief Channel Strategist
Perks | Channel
@chanstrategist
Top Hashtags
1.  #SDSalesX
2.  #B2B
3.  #adaptability
4.  #Cloud
5.  #DataCenter
Most Retweeted
1.  @PerksChannel
2.  @siriusdecisions
3.  @PaulaBShannon
4.  @HeatherMargolis
5.  @perksCorp
Top Content Sources
1.  resources.perks.com
2.  linkedin.com
3.  incentives.perks.com
4.  prweb.com
5.  virtual-strategy.com
Channel incentives and loyalty marketing expert inspiring change,
trusted adviser, mentor, keynote speaker
16

Andrea Barbaro
Americas Channel Marketing Manager - National Partners
Citrix
@Andrea_Barbaro2
Top Hashtags
1.  #CitrixSummit
2.  #Citrix
3.  #CitrixPartnerLove
4.  #CitrixPartners
5.  #WorkspaceCloud
Most Retweeted
1.  @citrix
2.  @CitrixAMPartner
3.  @CitrixPartners
4.  @tminahan
5.  @_KimberlyMartin
Top Content Sources
1.  citrix.com
2.  forbes.com
3.  citrix.savoinspire.com
4.  citrixsummit.com
5.  ecampusnews.com
17
Channel Marketing Evangelist and Educator specializing in sales,
enterprise account management, channel development, sales training,
and communication.

Blake B. Beckham
Partner Marketing Manager
CloudBees
@Blake_B_Beckham
Top Hashtags
1.  #Jenkins
2.  #CD
3.  #docker
4.  #JenkinsCI
5.  #DevOps
Most Retweeted
1.  @CloudBees
2.  @jenkinsci
3.  @recena
4.  @foresttechltd
5.  @csanchez
Top Content Sources
1.  cloudbees.com
2.  forest-technologies.co.uk
3.  youtube.com
4.  linkedin.com
5.  meetup.com
18
As Partner Marketing Manager at CloudBees, Mr. Beckham is focused on
supporting partners and customers achieve the benefits of Continuous
Integration and Continuous Delivery.

Steve Capozzi
Senior Director, Marketing - Global Partner Organization
CA
@STEVEatCA
Top Hashtags
1.  #CAWorld
2.  #CAPartners
3.  #ITSM
4.  #MSP
5.  #DevOps
Most Retweeted
1.  @CAinc
2.  @CAapi
3.  @CA_Partners
4.  @CAWorld
5.  @l_flaherty
Top Content Sources
1.  ca.com
2.  youtube.com
3.  slideshare.net
4.  rewrite.ca.com
5.  transform.ca.com
19
In addition to being a seasoned channel marketer, Mr. Capozzi
describes himself as an engineer, strategist, listener, out-of-box
thinker, sports junkie, and proud dad.

Aubrey Chambers
Director, Global Oracle Solutions
Hitachi Consulting
@HighHeelNerd
Top Hashtags
1.  #bigdata
2.  #iot
3.  #Hitachi
4.  #innovation
5.  #Cloud
Most Retweeted
1.  @Hitachi_SocInn
2.  @HitachiOracle
3.  @HIT_Consulting
4.  @HDScorp
5.  @MikeWalkeyHDS
Top Content Sources
1.  forbes.com
2.  go.hitachiconsulting.com
3.  hbr.org
4.  businessinsider.com
5.  huﬀingtonpost.com
Ms. Chambers is passionate about social innovation, creativity and applying
technology to strengthen human connections.
20

Julie Christie
Worldwide Campaign Manager, IBM Global Alliances
IBM
@JewlChristie
Top Hashtags
1.  #Conv15
2.  #IBMatCONV15
3.  #IBM
4.  #IBMMicrosoft
5.  #Microsoft
Most Retweeted
1.  @IBMandOracle
2.  @CDelahaije
3.  @IBM
4.  @IBMGBS
5.  @MSFTConvergence
Top Content Sources
1.  fuelmarketernews.com
2.  ibm.com
3.  insights-on-business.com
5.  blogs.saphana.com
“As WW Demand Programs Leader for IBM's top and transformational
accounts, I am excited to help shape new programs that contribute to IBM's
continued growth and market leadership.”
21

Kristine Cornwall
Director of Marketing
EMC
@kcornwall
Top Hashtags
1.  #EMCer
2.  #EMC
3.  #Cloud
4.  #DataProtection
5.  #TakeTheLeap
Most Retweeted
1.  @EMCStorage
2.  @RockOn8197
3.  @EMCcorp
4.  @EMCProtectData
5.  @esg_global
Top Content Sources
1.  emc.smh.re
2.  instagram.com
3.  thecoreblog.emc.com
4.  fortune.com
5.  emc.com
22
Ms. Cornwall recently led a channel partner launch for a new entry-level
storage system that resulted in 200 systems sold in the first two days.

Luis I. Cortes
Head of Partner Marketing - JBoss Middleware
Red Hat
@licortes_redhat
Top Hashtags
1.  #redhat
2.  #JBoss
3.  #ISV
4.  #systemsintegrator
5.  #OpenShift
Most Retweeted
1.  @RedHatIberia
2.  @RedHatPartners
3.  @amadeusinnov
4.  @JBoss
5.  @3scale
Top Content Sources
1.  redhat.com
2.  linkedin.com
3.  vts.inxpo.com
4.  austin2015.apistrat.com
5.  azure.microsoft.com
“Red Hat just passed the $2 billion mark in yearly revenue with 2/3 of our business
being partner-related. Our work with partners is key to our even greater growth!"
23

Kristyl Crayton
Principal Partner Marketing Manager
EMC
@KristylCrayton
Top Hashtags
1.  #EMCer
2.  #EMC
3.  #ViPR
4.  #ScaleIO
5.  #ECS
Most Retweeted
1.  @SportsCenter
2.  @denzelval45
3.  @EMCcorp
4.  @MagicJohnson
5.  @MassWomen
Top Content Sources
1.  emc.com
2.  youtube.com
3.  emergingtechblog.emc.com
4.  community.emc.com
5.  storageswiss.com
I ♥ all things Marketing. I'm an avid reader. Shopper. Reality TV watcher.
Lifelong Learner. Currently doing distributor partner marketing at EMC.
24

April Crichlow
Sr. Director, Global Indirect Channel Marketing
SAP
@aprilcrichlow
Top Hashtags
1.  #SAPSMESummit
2.  #SMB
3.  #SAP
4.  #navsmbchat
5.  #digitaltransformation
Most Retweeted
1.  @SAPSmallBiz
2.  @SAPMidsize
3.  @brianmoran
4.  @Ursula_Ringham
5.  @SAP
Top Content Sources
1.  digitalistmag.com
2.  scn.sap.com
3.  forbes.com
4.  americanexpress.com
5.  partneredge.sap.com
Ms. Critchlow is a mentor at BTECH, SAP’s first business technology high school
and also leads Visionaries, the business community of Liberty Church in NYC.
25

Marty Denning
Director, Industry and Partner Marketing
TWC, an IBM Company
@martydenning
Top Hashtags
1.  #WatsonAnalytics
2.  #iot
3.  #analytics
4.  #WeatherMeansBiz
5.  #Weather
Most Retweeted
1.  @IBMAnalytics
2.  @weatherchannel
3.  @EasyAnalytics1
4.  @IBM
5.  @MJVentrice
Top Content Sources
1.  ibmbigdatahub.com
2.  weather.com
3.  ibm.com
4.  wsi.com
5.  forbes.com
In addition to emerging tech and social media, Mr. Denning’s interests include
tennis, skiing, education, travel, Cape Cod and anything ‘by the sea’.
26

Julie Koslen Diehl
Sr. Manager Channel Marketing - Strategic Growth & Special Projects
Motorola
@koslen
Top Hashtags
1.  #GF
2.  #GraingerShow
3.  #GlutenFree
4.  #NRF16
5.  #CRW16
Most Retweeted
1.  @BigShoesNetwork
2.  @MotoSolutions
3.  @360incentives
4.  @experienceNRF
5.  @grainger
Top Content Sources
1.  bigshoesmidwest.com
2.  swarmapp.com
3.  celiac.org
4.  facebook.com
5.  nytimes.com
"I think I've had success in channel marketing because I've held positions at
various parts of the relationship: as a channel partner, a wholesaler and a
manufacturer. It can be a complex relationship, perspective helps."
27

Anna Dorcey
VP, AMS Field and Partner Marketing/Global Enterprise Marketing
EMC
@AnnaDorcey
Top Hashtags
1.  #FortuneMPW
2.  #EMC
3.  #emcgivesback
4.  #checkinnightmare
5.  #circleoftrust
Most Retweeted
1.  @Alyssa_Milano
2.  @MadianMorante
3.  @alfamanf
4.  @EMCMX
5.  @Trizzp
Top Content Sources
1.  forbes.com
2.  adage.com
3.  community.emc.com
4.  hbr.org
5.  reflectionsblog.emc.com
An eﬀective leader and change agent, Ms. Dorcey was named to CRN’s
“EMC Women of the Channel” - Power 100 list in both 2014 and 2015.
28

David English
President
TSL Marketing
@denglishtsl
Top Hashtags
1.  #marketing
2.  #B2B
3.  #SocialMedia
4.  #tech
5.  #TSLMarketing
Most Retweeted
1.  @JaredMWells
2.  @Marcdupa
3.  @tslmarketing
4.  @b2b_marketplace
5.  @cbreckles
Top Content Sources
1.  business2community.com
2.  forbes.com
3.  tslmarketing.com
4.  blog.tslmarketing.com
5.  cio.com
As TSL’s President, David oversees all aspects of TSL’s operations in North
America, and is a regular contributor to the TSL Marketing Blog MarketNow.
29

Kristine M. Enes
Worldwide Channel Marketing Manager, Business Analytics
IBM
@Kristine_Enes
Top Hashtags
1.  #IBM
2.  #IBMPartners
3.  #analytics
4.  #CognosAnalytics
5.  #iot
Most Retweeted
1.  @IBMPartners
2.  @EasyAnalytics1
3.  @simonlporter
4.  @IBM
5.  @IBMAnalytics
Top Content Sources
1.  ibm.com
2.  youtube.com
3.  businesspartnervoices.com
4.  thoughtsoncloud.com
5.  community.watsonanalytics.com
In her 18+ year career at IBM, Ms. Enes has held positions ranging from
marketing, to business development, to sales operations and now
worldwide channel marketing for Analytics.
30

Jon Falker
Senior Manager, Partner Marketing
Sunrun
@jfalk
Top Hashtags
1.  #gosolar
2.  #solar
3.  #sunrunpartner
4.  #sponsoredbythesun
5.  #sunrunsolar
Most Retweeted
1.  @Sunrun
2.  @TBBgapyear
3.  @qz
4.  @TechCrunch
5.  @USAGapYearFairs
Top Content Sources
1.  instagram.com
2.  greentechmedia.com
3.  bloomberg.com
4.  cleantechnica.com
5.  medium.com
“I have had success with my marketing programs because our team views the
customer and the partner as equally important constituents.”
31

Melissa L. Friedman
Senior Global Program Marketing Manager
SAP
@FriedmanMelissa
Top Hashtags
1.  #SAPVirtualAgency
2.  #SAP
3.  #RunSimple
4.  #ItsTimetoRunSimple
5.  #SAPmarketingacademy
Most Retweeted
1.  @SAPSmallBiz
2.  @TaraMead
3.  @aprilcrichlow
4.  @BillRMcDermott
5.  @DallasBizNews
Top Content Sources
2.  witter.com
3.  sapvirtualagency.com
5.  averetek.com
Ms. Friedman is a professional photographer, world traveler, marathon
runner, Eagles fan, and global lead for SAP’s Virtual Agency.
32

Ron Furmaniuk
Channel Marketing Manager (East)
Dassault Systemes SOLIDWORKS
@Gyroball
Top Hashtags
1.  #SOLIDWORKS
2.  #SWW16
3.  #SW16
4.  #3DXforum
5.  #sw17
Most Retweeted
1.  @SOLIDWORKS
2.  @3DSNorthAmerica
3.  @Dassault3DS
4.  @ShawnWasserman
5.  @workforwarriors
Top Content Sources
1.  blogs.solidworks.com
2.  blogs.3ds.com
3.  3dprint.com
4.  engineering.com
5.  solidsmack.com
An active community member, Mr. Furmaniuk is host of local
community access show “ABOUT Town”, and a former Selectman for
the Town of Sterling, Massachusetts.
33

Steve Gasser
Director, North America Channel and Alliance Marketing
Red Hat
@SteveGasserCO
Top Hashtags
1.  #redhat
2.  #rhnapc
3.  #opensource
4.  #containers
5.  #Microsoft
Most Retweeted
1.  @RedHatPartners
2.  @jackieyeaney
3.  @marcobillpeter
4.  @WinterPark
5.  @AllenToussaint
Top Content Sources
1.  redhat.com
2.  youtube.com
3.  enterprisersproject.com
4.  forbes.com
5.  verticalindustriesblog.redhat.com
“There are a lot of places I like, but I like Colorado better.”
34

Michelle Gialanella
Consultant, Partner Experience
Verizon Wireless
@ChannelMktMG
Top Hashtags
1.  #WOTC15
2.  #DTECH2016
3.  #WomenInTech
4.  #futuremaker
5.  #ifthetechfits
Most Retweeted
1.  @channelsmart
2.  @LeezaGibbons
3.  @ChannelMktMG
4.  @JZONeill
5.  @VZEnterprise
Top Content Sources
1.  forbes.com
2.  linkedin.com
3.  news.verizonenterprise.com
4.  channelpartnersonline.com
35
No stranger to technology, Ms. Gialanella holds certifications in IT and
Cloud Solutions, Strategic Networking, Security Solutions, and
Advanced Communications.

Sommer Goodknecht
Group Manager, Partner Marketing
Eaton
@SommerBGood
Top Hashtags
1.  #eatonengaged
2.  #SkimmLife
3.  #UPS
4.  #DataCenter
5.  #HyperCI
Most Retweeted
1.  @SwitchOnEaton
2.  @dorieclark
3.  @Inc
4.  @HarvardBiz
5.  @BizPowering
Top Content Sources
1.  switchon.eaton.com
2.  hbr.org
3.  inc.com
4.  crn.com
5.  linkedin.com
Ms. Goodknecht is Eaton’s Group Manager for Partner Marketing
and was recently named one of CRN’s Power 100: Most Powerful
Women of The Channel (2014)
36

Meghan Grady
Director, Channel Marketing
Twilio
@MegRaeGrady
Top Hashtags
1.  #Interconnect
2.  #AppsWorld
3.  #websummit
4.  #WebRTC
5.  #dws15
Most Retweeted
1.  @twilio
2.  @Airbnb
3.  @BIZZBY
4.  @HailoLondon
5.  @JustEatUK
Top Content Sources
1.  twilio.com
2.  instagram.com
3.  authy.com
4.  blogs.microsoft.com
5.  bloomberg.com
“My love of technology, people, and all things nerdy led me to leave the
fashion world and the Southeast for the tech industry and the wild west
world of Silicon Valley… and have now brought me to London.”
37

Madeleine Hudson
Dell Channel Marketing Communications, EMEA
Dell
@MaddyAtDell
Top Hashtags
1.  #iot
2.  #iWork4Dell
3.  #DellIoT
4.  #Dell
5.  #MWC16
Most Retweeted
1.  @Dell
2.  @DellOEM
3.  @DellChannelEN
4.  @MichaelDell
5.  @NvironLtd
Top Content Sources
1.  en.community.dell.com
2.  youtube.com
3.  linkedin.com
4.  bbc.co.uk
5.  powermore.dell.com
Ms. Hudson recently graduated Dell's IoT SME (Internet of Things Subject
Matter Expert) program, and is a Social SME, trained and qualified to
advise on social strategies and IoT communications.
38

Matthew Hurley
Corporate VP, Global Channels
Juniper Networks
@MT_Hurley
Top Hashtags
1.  #JuniperPartners
2.  #Juniper
3.  #NXTWORK
4.  #JuniperIDEAS
5.  #DataCenter
Most Retweeted
1.  @JuniperPartners
2.  @JuniperNetworks
3.  @ramirahim
4.  @mmarcellin
5.  @davesilke
Top Content Sources
1.  forums.juniper.net
2.  youtube.com
4.  hbr.org
5.  juniper.net
“Throughout my career, I have been valued for my motivational skills and my
collaborative approach (…), whether operating in a small group setting with
the C-suite, or across a team of thousands in the worldwide theater.”
39

Maria Olson Kilgore
Vice President Global Alliances
NetApp
@Maria_D_Olson
Top Hashtags
1.  #NetAppInsight
2.  #NetApp
3.  #DataFabric
4.  #gostanford
5.  #NetAppPartners
Most Retweeted
1.  @NetApp
2.  @NetAppPartners
3.  @NetAppEMEA
4.  @TomMendozaTalks
5.  @InsightEMEA
Top Content Sources
1.  community.netapp.com
2.  linkedin.com
3.  netapp.com
4.  forbes.com
5.  huﬀingtonpost.com
40
CloudNOW, the executive consortium for leading women in cloud and converging
technologies, recognized Ms. Olson as one of the ‘Top 10 Cloud Evangelists’ for 2016.

Fred Krauss
Global Alliances and Solutions Marketing
Centrify
@f_krauss
Top Hashtags
1.  #security
2.  #Cloud
3.  #IAM
4.  #CentrifyProtects
5.  #it
Most Retweeted
1.  @Centrify
2.  @ThomasRKemp
3.  @Rightpoint
4.  @cytang
5.  @alc8
Top Content Sources
1.  redmondmag.com
2.  blog.centrify.com
3.  computerworlduk.com
4.  krebsonsecurity.com
5.  youtube.com
Creative self-starter with deep experience in enterprise B2B software and
services solutions, responsible for go-to-market strategy and execution
with strategic alliance ISV and SI partners.
41

A.J. Kriete
Partner Marketing Manager
Zerto
@AJKriete81
Top Hashtags
1.  #Twitter
2.  #SocialMedia
3.  #bigdata
4.  #marketing
5.  #business
Most Retweeted
1.  @dr_morton
2.  @ProgressSW
3.  @tslmarketing
4.  @jeﬀbullas
5.  @jstorres
Top Content Sources
1.  socialquant.net
2.  forms.progress.com
3.  amazon.com
4.  forbes.com
5.  growthhackers.com
Dynamic channel marketer that gets results.
Spotify junkie, craft beer enthusiast, and Boston sports nut.
42

Sara Levison
Head of Channel Marketing, EMEA
HP
@SaraLevison
Top Hashtags
1.  #HPE
2.  #bigdata
3.  #HPEDiscover
4.  #DevOps
5.  #iot
Most Retweeted
1.  @HPE
2.  @HPE_BigData
3.  @CNNMoney
4.  @ConchiHPE
5.  @CRN
Top Content Sources
1.  community.hpe.com
2.  hpe.com
3.  forbes.com
4.  hbr.org
5.  youtube.com
Ms. Levison’s interests include “IT, any new gadgets, yoga, running, hiking,
kids (mine), continuous learning & improvement (kaizen!), fine wine, good
food, great company :-)”
43

Karen Lorentson
Director, Americas' Channel Marketing
Autodesk
@KarenLorentson
Top Hashtags
1.  #content
2.  #marketing
3.  #3DPrinting
4.  #business
5.  #SocialMedia
Most Retweeted
1.  @autodesk
2.  @AutodeskRevit
3.  @bim42
4.  @CADD
5.  @hagerman_co
Top Content Sources
1.  inc.com
3.  forbes.com
4.  contentmarketinginstitute.com
5.  3dprintingindustry.com
When not working to support partners at Autodesk, Ms. Lorentson enjoys the
outdoors — especially road biking or hiking with her family and dog.
44

Tara Mead
Director, Global Indirect Channel Marketing
SAP
@TaraMead
Top Hashtags
1.  #SAPmarketingacademy
2.  #SB50disrupt
3.  #SAPMarketingAcademyLive
4.  #SAPTechEd
5.  #blab
Most Retweeted
1.  @SAPSmallBiz
2.  @aprilcrichlow
3.  @BelfastHourNI
4.  @digitalistmag
5.  @HuﬀPostTech
Top Content Sources
2.  news.sap.com
4.  sap.com
5.  linkedin.com
“I am passionate about helping our partners excel in marketing and become
thought leaders in their chosen markets by working together my colleagues to
deliver the marketing insight, tools and support that they need.”
45

Michael Miller
President, Strategy, Alliances & Marketing
SUSE
@michaelwmiller
Top Hashtags
1.  #SUSECon
2.  #linux
3.  #SC15
4.  #LinuxONE
5.  #SUSECon2015
Most Retweeted
1.  @SUSE
2.  @michaelwmiller
3.  @linuxfoundation
4.  @StevenDickens3
5.  @opnfv
Top Content Sources
1.  suse.com
2.  youtube.com
3.  linux.com
4.  zdnet.com
5.  linuxfoundation.org
Mr. Miller is President of Strategy, Alliances & Marketing at SUSE… and also a
self-described “gadget fiend, amateur artist and serious family guy.”
46

Maeve Naughton
Senior Partner Marketing Programs Manager
Intacct
@MaeveNaughton
Top Hashtags
1.  #Intacct
2.  #IA15
3.  #Cloud
4.  #ERP
5.  #IntacctAdvantage
Most Retweeted
1.  @Intacct
2.  @AcctTwo
3.  @Benioﬀ
4.  @ArxisCloud
5.  @CPAcom
Top Content Sources
1.  blog.intacct.com
2.  accttwo.com
3.  prnewswire.com
4.  blog.hubspot.com
5.  youtube.com
“To succeed with channel marketing, the most important thing is to make life
easy for the partners through communication, processes and programs."
47

Sean O'Connell
Director, Channel Marketing
ThreatMetrix
@seanloconnell
Top Hashtags
1.  #cybersecurity
2.  #GartnerIAM
3.  #cybercrime
4.  #RSAC
5.  #digitalidentity
Most Retweeted
1.  @ThreatMetrix
2.  @armennajarian
3.  @pingidentity
4.  @mcichon
5.  @Netskope
Top Content Sources
1.  pingidentity.com
2.  threatmetrix.com
3.  digitalidentitysummit.com
4.  techcrunch.com
5.  america.aljazeera.com
When not supporting partners at ThreatMetrix, Mr. O’Connell volunteers
with local non-profit organizations including Habitat for Humanity of
Greater San Francisco and Second Harvest Food Bank.
48

Pascal Pellier
Head of Global Partner Marketing
Alcatel-Lucent Enterprise
@Pascal_Pellier
Top Hashtags
1.  #ALEpartnerday
2.  #hospitality
3.  #HotelTech
4.  #ALE
5.  #marketing
Most Retweeted
1.  @ALUEnterprise
2.  @PAThiebaut
3.  @CMITfr
4.  @YacineMahfoufi
5.  @ALUE_MEA
Top Content Sources
1.  enterprise.alcatel-lucent.com
2.  youtube.com
3.  healthcareitnews.com
4.  linkedin.com
5.  theoryglobal.com
Mr. Pellier is an IT channel expert, Sea, Bretagne & Sailing fanatic, and
Rotary International member based in Paris.
49

Michael Quince
Director Channel Marketing
Shoretel
@quincemichael
Top Hashtags
1.  #UC
2.  #ShoreTelConnect
3.  #BuildABetterMeeting
4.  #UComs
5.  #Cloud
Most Retweeted
1.  @shoretel
2.  @MarkRobertsCMO
3.  @ITEXPO
4.  @iweinstein
5.  @Channel_Online
Top Content Sources
1.  shoretel.com
2.  inc.com
3.  forbes.com
4.  hbr.org
5.  entrepreneur.com
Mr. Quince is an experienced telco executive and proven performer in negotiating
contracts, establishing strong business partner relationships, and strategic planning.
50

Jeanne Quinn
Manager, Social & Digital Experience Strategy, Global Partner Marketing
Cisco
@JeanneQuinn
Top Hashtags
1.  #MassWomen
2.  #DemDebate
3.  #DemTownHall
4.  #girlboss
5.  #innovation
Most Retweeted
1.  @AdamMGrant
2.  @MassWomen
3.  @shondarhimes
4.  @candychang
5.  @HollyChessman
Top Content Sources
2.  blogs.gartner.com
3.  newsroom.cisco.com
4.  slate.com
5.  neighborland.com
“Dot connector, dog lover & drummer.
Love the beach, love to laugh, love my family.”
51

Jenn Reed
VP, Channel Marketing
Channel Maven Consulting
@jennannreed
Top Hashtags
1.  #channelpartners
2.  #marketing
3.  #B2B
4.  #channelmarketing
5.  #SocialMedia
Most Retweeted
1.  @emsuper
2.  @ChannelMaven
3.  @CA_Partners
4.  @bubbapage
5.  @CAWorld
Top Content Sources
1.  channelmavenconsulting.com
2.  forbes.com
3.  inc.com
4.  thevarguy.com
Favorite quote on collaboration: “A small group of thoughtful, committed
people can change the world. Indeed, it is the only thing that ever has.”
- Margaret Mead
52

David Riordan
Global Alliance Director
Sage
@Sage_DavidR
Top Hashtags
1.  #SageLive
2.  #WebSummit2015
3.  #SageMentorHours
4.  #trello
5.  #SalesforceTour
Most Retweeted
1.  @Inc
2.  @jenniferwarawa
3.  @sageireland
4.  @sageuk
5.  @AccentureTech
Top Content Sources
1.  linkedin.com
2.  inc.com
3.  salesforce.com
4.  youtube.com
5.  blog.close.io
“My philosophy is that strong communication skills are at the core of any great
partnership. By understanding and identifying both opportunities (blue sky or
day-to-day) and challenges, we can build for mutual success.”
53

Adriana Scalora
Worldwide Channel Partner Marketing
Pure Storage
@PureAdriana
Top Hashtags
1.  #PureStorage
2.  #PureAccelerate
3.  #HelloPossible
4.  #storage
5.  #allflash
Most Retweeted
1.  @PureStorage
2.  @PurePartners
3.  @Corus360
4.  @ilvolo
5.  @scott_dietzen
Top Content Sources
1.  blog.purestorage.com
2.  prnewswire.com
3.  youtube.com
4.  linkedin.com
5.  crn.com
Fluent in four languages and having lived in four countries, Ms. Scolara is truly
a global marketing executive, with a passion for connecting people,
technology, and partnerships.
54

Matt Shaw
Partner Marketing Executive
Microsoft
@Matt_A_Shaw
Top Hashtags
1.  #WPC16
2.  #FutureDecoded
3.  #WPCUK
4.  #msPartner
5.  #IAMCP
Most Retweeted
1.  @mspartnersuk
2.  @MSFTBusinessUK
3.  @msPartner
4.  @satyanadella
5.  @VirginAtlantic
Top Content Sources
1.  blogs.technet.com
2.  mspartner.microsoft.com
3.  partner.microsoft.com
4.  microsoft.com
5.  futuredecoded.microsoft.com
Mr. Shaw is currently focused on Microsoft’s Partner Enablement events program,
including the Worldwide Partner Conference and Partner of the Year Awards.
55

Jean Paul Sigwalt
Director of Channel Marketing Europe - One Channel Marketing
IBM
@jpsigwalt
Top Hashtags
1.  #IBMPartners
2.  #IBMCloud
3.  #Cloud
4.  #IBMPWLC
5.  #Digital
Most Retweeted
1.  @IBMPartners
2.  @simonlporter
3.  @ABNaveen1626
4.  @anke_philipp
5.  @BillPeckIII
Top Content Sources
1.  businesspartnervoices.com
2.  thoughtsoncloud.com
3.  ibm.com
4.  developer.ibm.com
5.  crn.com
“My mission is to design and deliver client-centric marketing that will make and
capture markets, and bring to life brand relevance for all of our constituents.”
56

Ira Simon
VP Global Partner Marketing & Communications
SAP
@IraASimon
Top Hashtags
1.  #SAP
2.  #SAPPartners
3.  #iot
4.  #fkom2016
5.  #SB50
Most Retweeted
1.  @SAPPartnerEdge
2.  @IraASimon
3.  @SAP
4.  @SAPSmallBiz
5.  @RCardenutoSAP
Top Content Sources
2.  scn.sap.com
3.  youtube.com
4.  thevarguy.com
5.  forbes.com
“Partnering is a delicate balance of openness, simplicity and a desire to
succeed. The cookie-cutter approach simply does not work. Programs that
make it easy for partners to do business the way they define it are winners.”
57

Karin Slenders
Head of Audience & Industry Marketing
SAP
@KarinSlenders
Top Hashtags
1.  #SAP
2.  #Airbnb
3.  #datavisualisatie
4.  #delawareconsulting
5.  #DigitalMindset
Most Retweeted
1.  @SAP_Nederland
2.  @CapgeminiNL
3.  @SolmateGroup
4.  @Anova_Seafood
5.  @Capgemini
Top Content Sources
1.  automatiseringgids.nl
2.  bd.nl
3.  blogit.nl
4.  capgemini-consulting.com
5.  cloudworks.nu
“Collaborations and marketing challenges motivate me … I discover what
moves people and eﬀortlessly look for new roads we can travel together.”
58

Christopher Sullivan
Vice President, Global Channels & Alliances
Hortonworks
@CRSSULL
Top Hashtags
1.  #partnerworks
2.  #Hadoop
3.  #bigdata
4.  #rolltrain
5.  #CRNAwards
Most Retweeted
1.  @HDPartnerworks
2.  @hortonworks
3.  @ExpressJrMens
4.  @JamesVarney16
5.  @Microsoft
Top Content Sources
1.  hortonworks.com
2.  cmswire.com
3.  hadoopsummit.org
4.  linkedin.com
5.  youtube.com
“Life is family, sportfishing, fitness, USMC & The Citadel.”
59

Meaghan Sullivan
Vice President, Global Indirect Marketing and SME
SAP
@MeaghanSV
Top Hashtags
1.  #SAP
2.  #SB50disrupt
3.  #Entrepreneurs
4.  #fkom2016
5.  #ItsTimetoRunSimple
Most Retweeted
1.  @MaryannWMen
2.  @SAPSmallBiz
3.  @BillRMcDermott
4.  @wef
5.  @almountain
Top Content Sources
2.  youtube.com
3.  blab.im
4.  forbes.com
5.  sapsponsorships.com
Ms. Sullivan has been ranked in the Top 100 Women in the Channel by CRN for
six years running - 2009 through 2015.
60

Angela Swenson
Director of Marketing, Channel and Events
Ergotron
@aswen
Top Hashtags
1.  #edtech
2.  #JustStand
3.  #LearnFit
4.  #Ergotron
5.  #schoolsthatmove
Most Retweeted
1.  @Ergotron
2.  @ErgoEdTech
3.  @ErgotronEurope
4.  @edwebnet
5.  @ErgoHIT
Top Content Sources
1.  ergotron.com
2.  youtube.com
3.  bbc.co.uk
4.  ntxe-news.com
5.  home.edweb.net
Ms. Swenson is focused on helping partners deliver productivity and wellness in
Healthcare, Education, Industrial Manufacturing and Corporate Oﬀice settings.
61

Jeﬀ Thein
VP Global Partnership Marketing
TWC, an IBM Business
@jeﬀthein
Top Hashtags
1.  #CognitiveEra
2.  #IBM
3.  #ChefWatson
4.  #cognitivecomputing
5.  #hike
Most Retweeted
1.  @IBMWatson
2.  @FactsInYourFace
3.  @gassel
4.  @wef
5.  @davidwkenny
Top Content Sources
1.  instagram.com
2.  ibm.com
3.  weforum.org
4.  fortune.com
5.  telegraph.co.uk
62
“I love to build and lead teams, create and grow new brands and products,
and interface with partners who share the same interests.”

Mike Walkey
Senior Vice President - Global Partner Organization
Hitachi Data Systems
@MikeWalkeyHDS
Top Hashtags
1.  #HDSPartner
2.  #FlashStorage
3.  #allflash
4.  #iot
5.  #analytics
Most Retweeted
1.  @HDScorp
2.  @Gartner_inc
3.  @HDSPartner
4.  @Chris_Mellor
5.  @EdParolisiHDS
Top Content Sources
1.  community.hds.com
2.  crn.com
3.  hds.com
4.  gartner.com
5.  idc.com
As SVP of the Global Partner Org at Hitachi Data Systems, Mr. Walkey is
focused on IT transformation through innovation and partnership.
63

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65

Social Insights for Decision Makers
Leadtail came about from our desire to help marketing executives tap into the power of social media to get
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We work with innovative companies to develop social media strategies that leverage social insights
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We publish social insights reports about a variety of decision maker groups such as CMOs, HR professionals,
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66

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