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Presentation at #140ConfHV

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  • This is a story about how social media is being used to tell an important story - the story of human exploration of the solar system\n
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  • 11 years after launch of Sputnik and 8 years after Yuri Gagarin\n
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  • STS 135 Atlantis July 8 2011\nMore than 500 individuals from 35 nations have been in space\n
  • ISS - continually staffed for 11 years. \n
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  • Mars Curiosity Rover - to be launched this Fall\n\n
  • Titan!\n
  • Vesta\n
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  • NASA lost the story.... The Moon landing was a great story but routine exploration - living and working in space - isn’t as compelling. NASA is now using different social media streams to tell its story\n\n
  • The big issue is how to explain the big complex sciency stuff so that folks like us can understand and share in the enthusiasm\n
  • In many ways, NASA has engaged with the space enthusiast audience in a way to leverage them to influence the larger public and congress. NASATweetups is one example....\n\n
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  • DoD only has 114,000 likes...\n
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  • sts 135 generated 2,000 photos on flickr\nIt’s been effective from a numerical standpoint but also in reaching many audiences that NASA wants to engage\n\n\n
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  • Astronauts are sending pictures directly to the public via Twitpic without going through NASA PAO\n
  • First check-in in space. Can now get this badge by following NASA on Foursquare and visiting KSC or NASM\n
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  • Transcript

    • 1. How NASA is using Twitter and SocialMedia to Tell its Story David Parmet #140ConfHV
    • 2. Sec. 203. (a) The Administration, inorder to carry out the purpose ofthis Act, shall(3) provide for the widest practicableand appropriate dissemination ofinformation concerning its activities.
    • 3. The First Tweet?
    • 4. Warning. Space Porn.
    • 5. Since then...
    • 6. Oh, The Places We’ve Gone
    • 7. Asteroids, not just a video game
    • 8. Hubble Deep Field
    • 9. The Future Looks Bright
    • 10. Space Got Boring Been there... done that
    • 11. How Do RocketScientists Tell Us About Their Jobs?
    • 12. Key Audiences• “The Public”• Congress• Space Enthusiasts
    • 13. On Earth
    • 14. nasa.gov/connect
    • 15. If you follow one Twitter account....follow @NASATweetup
    • 16. Spend your own money to travel to Florida during itsleast pleasant season, bum a ride to a rented house splitwith strangers, and wake up on a couch before dawnmultiple days in a row. Thats no vacation - unless NASArequests your company. http://www.readwriteweb.com/enterprise/2011/07/- spend-your-own-money.php
    • 17. @NASATweetup• #NASATweetup has been used over 200,000 times• Attendees of the STS 134 Tweetup had more than 3 million combined followers• 700 Twitter users have attended 5 Shuttle launches• There are 24,000+ photos on Flickr tagged “nasatweetup”• NASATweetup Alumni Group on Facebook has nearly 600 members
    • 18. #FromSpace
    • 19. Links• http://www.slideshare.net/nasa/nasa-and-social-media• http://www.nasa.gov/connect• http://open.nasa.gov• http://www.twitter.com/nasatweetup• http://www.fragileoasis.org• http://www.youtube.com/user/FragileOasis• http://thenextweb.com/socialmedia/2011/08/13/the- history-and-future-of-nasas-social-media-strategy/
    • 20. kaithxbai @davidparmet www.backyardstargazer.com

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