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1. 7 Link Building Mistakes to Avoid While Building
Back Links
One of the most common SEO tip which all SEO guru’s give you is build backlinks and avoid
common link building mistakes. We have already shared 101 ways to build backlinks and now it’s
time to know somemistakes which we often make in our link building campaign. Specially, if you are a
blogger and work as an individual, it’s always a good idea to use any tool to maintain
yourbacklink building campaign.
Link Building plays an important role in Search Engine Optimization, eespecially in Off-Page
Optimization. There are many link building techniques that helps to get backlinks to our site. Note that
If you want to rank well in search engines, you don’t need just backlinks – you need quality backlinks.
It is very common that many people unknowingly make some most common mistakes while building
backlinks, which can get you good ranking as well as negative rankings (in some cases). So below
are the few link building mistakes that you should always take care of:
Common link Building mistakes:
Linking to sites with bad reputation:
Never ever link to a site that had bad reputation i.e., spam site, duplicate content site (auto-blogging,
illegal sites, porn sites). Remember that search engines certainly won’t love those sites and yours too
if you link to them. Similarly, getting backlinks from bad sites like porn and gambling sites should be
avoid. Most of the time, competitive SEO companies uses this technique to bring negative SEO for
many sites.
Buying/Selling Links:
Don’t try to buy links from other sites for getting backlinks. Sometimes, you may get banned from
Search Engines for doing so. SEs only love natural links. Specially, Google made it very clear that
selling and buying links are considered as spam and should be avoided. Instead of link buying, hire a
freelance and create couple of guest posts and publish it on relevant blog with backlink to your page.
Getting Nofollow Links:
Nofollow links are in no way useful for your website to rank in search engines like Google. However, if
you want to rank top in Bing, then you can continue to build no-follow links. Else if you are targeting
only for Google, its mere a waste of time. Despite, spend a little more time to get atleast
few dofollow (quality) incoming links. Though, Google made it clear that they ignore the nofollow tag
most of the time but again, if you are working on building links, work on getting dofollow links. There
are dofollow forums which you can easily target.

2. • Read: How to get Free Dofollow Backlink from Pinterest
Backlink from only high PR domains (Low PR):
Yes, it’s a good idea to get backlinks from high PR sites, but keeping a mix of high PR and low
PR yields better result. If you build up too many high PR links and no PR links, it might not look
authentic. Though, there is no straight away mention from Google about this and it can be consider
as SEO myth, though it’s a good idea to go for both, High PR and low PR. Though, technically I feel
it’s a good idea to get backlinks from same or sites with high PR, but again link variation is very
important.
Note: Links with PR of 0 and 1 are basically very low, PR of 2 and 3 is more or less acceptable, and
PR of 4 and above is just fine.
Getting Backlinks from Irrelevant Niche sites:
An example of a quality backlink is a dofollow link from a high PR site within your niche (same topic).
So try to get incoming links from same niche instead of irrelevant sites which adds very less
weightage to your PR.
Links without your Targeted keywords in Anchor text:
The anchor text plays a major role. If your targeted keyword was used as anchor text instead of your
name or your site name, then it will help you rank well for that keyword.
Note: Don’t use words such as “click here,” “check this” etc…
Though, getting a backlink from high PR site is always good but if you get backlink along with your
target or relvent keyword, this will help in good boost of your ranking. Specially, if you are paying for
link building to any best professional SEO services company in india, make sure you get backlinks
along with anchor text, else you might not be getting value for money.
Tons of link building in short span:
Don’t try to build lot of links at a time as your site may seem a link farm in the eyes of the Search
Engines. This may even make the SEs to remove your site from indexing i.e.., Ban your website from
being indexed. So never try to do link building in a hurry. Remember “Rome was not built-in a day”.
Slow and steady wins the race.
Avoid Site wide link:
If you are a custom website development services company and add site-wide footer link on your
client site to your company site with something like “Web development India” “Get your website”, you
are more likely to get hit by update link Penguin for too many exact anchor text match backlink. Many
quality sites like wpmu.org got hit by this update, and if you have been doing this, you should stop
doing it. Also, if you are still managing your client site, a good idea is to go back, edit and make those
link nofollow or remove it. Or you could add branded keyword like “Website developed by Company

3. name”. Similarly avoid getting sidewide links using old methods like plugin or widgets. They don’t work
anymore, and do more harm than any good.
Backlink Building is a very tough yet effective way to have good rankings in top search engines like
Google, Yahoo and Bing. When ever you working on campaign to improve search engine visibility by
link building, it’s a better idea to create a list of your target relevant sites. Also, if you relies only on
article directories, I would suggest you to move your campaign style to guest blogging. Specially, after
panda update: Link building via guest posting works the best.
In online marketing without links nothing can achieve. Building links will improve web page
trust ranking according to the relevant page title and descriptions you provided within your
web pages. This can be helpful to improve both user and search engine usability of your
website. In SEO, the links are described as two types are
1. Linking from internal pages
2. Links coming from external websites

4. Linking from internal pages in SEO:
The links between internal pages will pass link juice within your website. It is the normal hyperlinks
which is pointing links from one page to another page of your website. There are some 6 benefits
while linking your internal web pages is as follows,
1. Internal links with anchor text are both user friendly and search engine friendly
2. It will pass the link juice between the websites
3. It may increase your page views and number of visitors
4. It reduces the bounce rate
5. Proper internal linking will boost your page rank
6. Better crawling and indexing
Links coming from external websites in SEO:
Links coming from external websites are the essential ranking factor in overall SEO process. There
are many ways are there to build quality backlinks to your websites. Getting right quality backlinks
from external websites will improve your website ranking such as Page rank, trust rank and traffic
ranking etc.
There are many link building companies are working in different locations to provide targeted
keyword listing in various search engines. Some important off page tactics and link building
technique to improve your keyword ranking are followed by,
 Web 2.0 link building
 Social bookmarking submissions
 High PR directory submissions suites
 Search engine submissions
 Free and paid listings in search engine submission sites
 Image submissions
 Video submissions
 PDF submissions
 Article submissions
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