1. Data discovery
with
Ben Jones
Tableau Public product marketing manager
bjones@tableausoftware.com
Twitter: @DataRemixed
July 1st, 2013

2. question gathering
data
structuring
data
exploring
data
communicating
data
The Data Discovery Horse Track

3. Tableau is like Secretariat
because visualizing data can be the fastest way around the track

4. I acquire
I have the “I
don’t know”
feeling, so
data
an experience
verbal
responses
I have the “I
know” feeling
Is it
enough
?
which I analyze and
interpret
Wonder Seek Discover Mature
No
and learn through
inference or
deduction
Do I
have
the right
info?
Yes
Yes
No

5. I acquire
I have the “I
don’t know”
feeling, so
data
an experience
verbal
responses
I have the “I
know” feeling
Is it
enough
?
which I analyze and
interpret
Wonder Seek Discover Mature
No
and learn through
inference or
deduction
Do I
have
the right
info?
Yes
Yes
No
“Data Discovery”

6. data
an experience
verbal
responses
tacit
explicit
Best types of
questions
Who? What?
When? Where?
How many?
Why?
How?
Types of
information
Types of
knowledge

7. Explicit vs. Tacit Knowledge
(sometimes you just have to try for yourself)
or

8. know
what
where
when
how many
And yet there is great value in explicit data

9. New York City is a place of great abundance,
and data is no exception
https://data.cityofnewyork.us/

10. know what
correlations with Tableau

11. “When you leave New York, you are
astonished at how clean the rest of the
world is. Clean is not enough.”
-- Fran Lebowitz

13. know where
geospatial visualization with Tableau

14. Where are the
bridges in NY/NJ that
are in the worst
condition?

15. The Bridges of NY & NJ

16. Zip code only
(no lat/long in data)
[Bonus] Electric Consumption - 2010

17. know when
longitudinal visualization with Tableau

18. When am I most
likely to spot a rat
in New York?

19. The best time of the year to spot a
rat in New York is summertime

21. Graffiti artist “Zeb” is caught in Queens on Nov. 4th, 2010. His email is
searched and photos of his work are recovered

22. know how many
using Tableau when you only have categorical data

24. question gathering
data
structuring
data
exploring
data
communicating
data
The Data Discovery Horse Track

25. thank you
(contact me with comments or questions)
Ben Jones
Tableau Public product marketing manager
bjones@tableausoftware.com
Twitter: @DataRemixed