1. Organized by:
FOR IMMEDIATE RELEASE
June 2011
MobileAppEx 2011 – The Only Mobile App and Business McCormick Place
Solutions Event addressing companies of all sizes Chicago, IL
www.mobileappex.com
June 22, 2010 – Chicago, IL
Koelnmesse, Inc. today announced the launch of MobileAppEx, the first dedicated Event Contact
mobile application and business solutions trade show and conference for Mr. Darrin Stern
companies of all sizes. The event will showcase services and products of Mobile Show Manager
App developers, Ad networks, Agencies, Content providers, System integrators, Koelnmesse, Inc.
Manufacturers, Networks and more. MobileAppEx is designed for businesses to 8700 W. Bryn Mawr Ave
market B to B and B to C technology solutions to a broad range of vertical Suite 640N
industries. This event will take place in June 2011 at McCormick Place in Chicago, Chicago, IL 60631
Illinois. +1 (773) 326-9925 office
+1 (773) 727-0337 mobile
Audience
AIM/Skpye: darrinstern
MobileAppEx is designed for a wide range of vertical markets such as E-
d.stern@koelnmessenafta.com
Commerce, Manufacturing, Hospitality, Government, Legal, Retail, Health,
Finance, Marketing, Work Force Productivity, Agencies, Developers, Service
Integrators and others looking for new ways of reaching customers via mobile
marketing. Join Us Online
mobileappex.com/twitter
Education, Networking, New Business Development mobileappex.com/facebook
MobileAppEx will feature two main conference tracks: @Dev and @Biz. The two
mobileappex.com/linkedin
forums will offer unique and interactive opportunities to share ideas, discover best
mobileappex.com/youtube
practices and network with industry associates. The 2-day vendor agnostic event
will be open to companies across all industries.
The Mobile Market
The global market for mobile applications is expected to triple from $10 billion in
2009 to $32 billion in 2015, according to a recently published white paper from
Juniper Research. Based on page views, the mobile web grew 110 % in the U.S.
last year and 148 % worldwide. According to estimates there are some 19 million
mobile developers worldwide.
“The mobile app and business solutions marketplace is experiencing tremendous
growth now and for the immediate future while changing how companies
connect with their customer base,” said Mette Petersen, President of Koelnmesse,
Inc, an international full-service trade show and conference organizer based in
Chicago, IL. “MobileAppEx is the first event of its kind to create opportunities for
exhibitors and attendees to capitalize on the ongoing mobile revolution. Our
objective is to showcase technology that will forever transform the way business
communities are able to connect with existing and prospective customers going
forward.”
Supporting Organizations
Wireless Industry Partnership Wavefront Tech Center World Business Chicago
Illinois Technology Association Mobile Monday Chicago Mobile Visionary Network
Chicago Interactive Marketing Association Chicago Web 2.0 & Social Media Marketing Group Chicago Android

2. Organized by:
Industry Wide Support
“Mobile computing is exploding on a global basis and will revolutionize how we
June 2011
conduct business.“ said Fred Hoch, President of the Illinois Technology
Association (ITA). “ITA is proud to be a founding supporter of MobileAppEx. McCormick Place
We are confident that Koelnmesse is the right organization to build broad Chicago, IL
industry support and feature working technologies usable today in order to grow www.mobileappex.com
their business of tomorrow.”
“The timing is right, we see MobileAppEx as a great opportunity to bring together Event Contact
the developer, system integrator, network and hardware provider and many Mr. Darrin Stern
others to meet face-to-face with vertical business segments that are hungry to Show Manager
learn and source the right partner.” Caroline Lewko, CEO, Wireless Industry Koelnmesse, Inc.
Partnership (WIP). 8700 W. Bryn Mawr Ave
Suite 640N
For additional information about MobileAppEx 2010, visit ww.mobileappex.com Chicago, IL 60631
and join us on Twitter @mobileappex (http://mobileappex.com/twitter). +1 (773) 326-9925 office
+1 (773) 727-0337 mobile
About Koelnmesse, Inc. AIM/Skpye: darrinstern
Koelnmesse Inc. is the North American subsidiary of the Koelnmesse Group d.stern@koelnmessenafta.com
headquartered in Cologne, Germany. Koelnmesse is one of the world’s leading
organizers of industry trade shows organizing more than 68 events in 7 countries
regularly connecting over 2.3 million attendees with 31,817 industry suppliers.
Join Us Online
Through their extensive international sales network Koelnmesse supports the mobileappex.com/twitter
growth and development of industry events of all sizes in 87 countries with an mobileappex.com/facebook
additional 8 full subsidiaries worldwide. mobileappex.com/linkedin
mobileappex.com/youtube
Current IT related events produced by Koelnmesse:
www.gamescom-cologne.com ~ www.dmsexpo.com ~ www.conlife-cologne.com
www.photokina-cologne.com ~ www.dmexco.de ~ www.siggraph.org/asia2010
www.koelnmesse.com – Corporate Website of Koelnmesse GmbH
www.koelnmessenafta.com – North American Website
Contact: Mr. Darrin Stern, Show Manager
Koelnmesse, Inc.
8700 W. Bryn Mawr Ave., Suite 640 N.
Chicago, IL 60631
Office +1 (773) 326-9925 office / Cell +1 (773) 737-0337
d.stern@koelnmessenafta.com
AIM/Skype: darrinstern
http://www.mobileappex.com
###
Supporting Organizations
Wireless Industry Partnership Wavefront Tech Center World Business Chicago
Illinois Technology Association Mobile Monday Chicago Mobile Visionary Network
Chicago Interactive Marketing Association Chicago Web 2.0 & Social Media Marketing Group Chicago Android